Our Mission

By creating and communicating powerful ideas, we educate and inspire the founders, leaders and managers of organizations that are internationally competitive, locally responsive, and sustainable.

Beedie Strategic Focus Statement

Our strategic focus is built upon four themes, chosen to reflect our research excellence, relevance to the 21st Century, and resonance in our local community: globalization and emerging markets; knowledge, innovation and technology; society, environment and governance; and capital and risk management. These themes address the challenges of a complex and rapidly changing world.

We build on strong links to both our local business community and the international academic community to support the growth in metro Vancouver of a competitive and sustainable knowledge-based economy. In particular, we serve as an intellectual gateway to the Asia Pacific region.

Our strategic choices are guided by these themes, which are imbedded in our programs and community engagement activities. In collaboration with our stakeholders and partners, we design and deliver distinctive, relevant, and responsive programs that reflect the themes.

Our graduate programs target the needs of specific demographic and industry groups. Our undergraduate program combines business foundations with opportunities for engaged and challenging learning outside the classroom.

In every program we bring cutting edge knowledge and global best-practices into a teaching environment that provides every student with a unique learning experience based on our themes. Our focus on these themes supports our mission to educate, engage and inspire the responsible, informed and engaged leaders of tomorrow. Our programs are primarily located in the metro Vancouver area, but attract students globally.

Our commitment to research gives us a competitive advantage. We recruit faculty with demonstrated expertise in these our theme areas, and thereby conduct future-focused research of international significance that is relevant to both the academic and business communities. We seek to be global thought leaders in our theme areas, and to use this knowledge to the benefit of our communities.

Core Values

  • Responsible Leadership. We value a learning environment that engages, inspires and challenges our students to become thoughtful, principled and responsible leaders.
  • The Power of Ideas. We value the development of creative and innovative ideas. We support a collaborative research culture that sustains excellence and promotes external relevance.
  • Global Perspective. We value the multi-cultural nature of our location. It inspires our participation in the global exchange of ideas that connect our community to the world.
  • Responsive Engagement. We value relationships with our stakeholders that help them achieve their goals. We endeavor to contribute to the emergence of metropolitan Vancouver as a centre for knowledge creation and innovation.
  • Diversity. We value an environment that respects and embraces diversity in all its forms and believe that diversity is a source of innovation.
  • Collegiality. We value an academic and work environment in which people treat each other honestly, courteously and with each other’s best interests in mind. We value pluralistic, inclusive decision-making. We educate responsible leaders. We are committed to providing a quality learning environment that engages, inspires and challenges our students to become thoughtful and responsible leaders.