Hometown: Vancouver, Canada
Concentration: Marketing, Operations Management, and Entrepreneurship & Innovation
Beedie School of Business undergraduate student Edwin Hendrawan has a unique claim to fame – he has been the host of a national television show.
Edwin’s big break came courtesy of another of his extra-curricular pursuits, where he held the title of President of the SFU Indonesian Association. Through the Association, he was approached to act as tour guide for the producers of an Indonesian TV show visiting Vancouver. He impressed so much during their visit that they offered him the chance to host the show, introducing Vancouver to an Indonesian audience.
“They interviewed me on the spot in front of a camera to see how I would handle the pressure,” says Edwin. “It was very different to my previous public speaking roles – speaking to the camera is very different to speaking to a crowd, and I had to do a lot of retakes at first. It was a lot of fun and my shows were very well received in Indonesia. It was definitely a once in a lifetime experience.”
When he hasn’t been broadcasting to millions of viewers Edwin has been engaged with the community, both at SFU and further afield. He was involved with Enactus SFU, the SFU chapter of the global student organization that addresses social, environmental and economics needs in the community.
Through Enactus SFU, he served as Project Manager for the Surrey Urban Mission Society, a non-profit organization that helps the homeless find shelter and employment. His team was successful in raising $24,000 for the organization in one event, and also advised them on issues such as financial planning and relocating their offices.
“Working with a non profit organization offered me a new perspective,” says Edwin. “My time with Enactus helped me learn about the consulting side of business. In addition, it not only allowed me to implement my classroom learning, but also gave me the chance to improve the lives of the less fortunate.”
To further his education, Edwin completed an eight-month co-op term as Marketing and Management intern with the City of Edmonton. His main focus was an ambitious project – called “Winter City” – that aims to establish Edmonton as the greatest winter city in the world by 2020. It provided him with experience in engaging the public, building a community, and liaising with high-ranking city officials.
“My manager trusted me and gave me a lot of autonomy, which meant I had a lot of responsibility,” says Edwin. “The co-op was very different to any previous experience I had, so although I utilized my experience in areas such as event planning and social media, I also had a lot of new things to learn, such as city planning.”
Edwin also brought success to Beedie in a number of Case Competitions. At the national level he was a member of the 2013 team that took home the title of Academic School of the Year at JDC West, the largest student-run business case competition in Western Canada. He followed that up with success on the international stage, taking first place at the International Institute for Business Development (IIBD) Case Competition, one of Asia’s most prestigious business case competitions.
His packed schedule hasn’t been limited to those activities, however – Edwin has passed on his experience through a number of mentorship programs, acting first as BASS Frosh Mentor, and then progressing to Team Leader for the BASS Mentorship Program.
“I’ve been at Beedie for five and a half years and it’s been a fantastic journey,” he says. I only have one undergraduate experience and I wanted to get the most out of it. The Beedie School of Business has allowed me to do that and more.”
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