[Marketing] Canada’s Next Top Ad Exec Case Competition | Deadline: January 23

Nov 25, 2011

Are you looking for outstanding business experience on your resume?

Canada’s Next Top Ad Exec is a national advertising and marketing case competition run by McMaster University’s DeGroote School of Business. Students are challenged to create a five million dollar marketing campaign for the all-new 2013 Chevrolet Spark! Each member of the winning team is awarded their own 2013 Chevrolet Spark and the title of ‘Canada’s Next Top Ad Exec’. Last year, Isaiah Baldissera and Carolina Dubanik from SFU made it to the top 10.

With over $30,000 in prizes, including two $2,500 scholarships and two $1,000 scholarships, now is your chance! You could win a scholarship, prizes, and maybe even the keys to your very own 2013 Chevrolet Spark. PLUS the chance to network with industry execs, and earn internships in marketing and communications along the way.

The Details
The competition is open to any full time undergraduate business or commerce student, Masters of Business Administration (MBA) student or undergraduate student completing a minor in business or commerce. Registration is on a team basis, with maximum two people per team.

Phase #1: The Elevator Pitch
Deadline: January 23rd, 2012 @11:59am EST
Your first challenge is to develop a two-page summary outlining your big idea. Keep it short enough that you could pitch it to someone on an elevator ride – hence the name. Your submission must include the downloadable cover page as page one of the document. For judging purposes, only the cover page can show the participant name(s). The top 25 pitches will be selected to move on to Phase Two in the competition.

Phase #2: Strategy Document
Deadline: February 20th, 2012 @11:59am EST
The next task for the teams is to create a comprehensive report outlining key objectives, positioning, media strategy, creative execution and executive summary. The top 10 will be selected for a final round of competition.

Phase #3: Final Presentation
Deadline: To be presented in Toronto on March 25th, 2012
The top 10 competitors will be brought to downtown Toronto to deliver a 30 minute presentation pitching their idea to a high-powered judging panel. Only one team will get the glory, the prizes, and the title of Canada’s Next Top Ad Exec.

Deadline: Mon, January 23, 2012 at 11:59am EST.

Find us on Facebook at Canada’s Next Top Ad Exec – SFU or follow @TopAdExecSFU on Twitter for chances to win prizes! For complete competition rules, visit www.topadexec.com.

Ted Reynolds

Campus Account Manager
Canada’s Next Top Ad Exec
604.839.9466 || tor1@sfu.ca