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Beedie School of Business News

Simon Fraser University’s Faculty of Business Administration has established a new centre that will develop strategies and carry out research related to the changing needs of workforce management.

The Centre for Global Workforce Strategy was created in response to a growing need by companies to effectively manage workforce diversity. Ideally situated within the university’s collaborative and multidisciplinary research environment, the centre will draw from the expertise on global workforce management at SFU Business. The centre also has an extensive global network of individuals associated with ongoing research projects in the area.

“Leading companies have recognized that workforce diversity is not just a problem to be overcome but also a resource to be exploited to the benefit of the bottom line,” says centre director David Thomas. “This puts people into the competitive equation as never before.”

The competition for skilled people on a global scale is intense, and new attitudes toward work and careers present additional challenges about work-life balance, which further complicates the strategic management of today’s workforce, notes Thomas.

The centre’s research fellows span the globe and represent a wide range of specialties, including expertise in work-life balance, the development of cultural intelligence, comparative human resource management practices, managing expatriates, HR issues in mergers and acquisitions, and cross-cultural communications.

The centre’s activities will also include hosting public forums, workshops, and academic conferences, preparation and distribution of educational materials, media outreach and professional development programs.

[Full press release]


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Over the past 20 years organizations have been exposed to more new communications tools and technologies than they have in the previous half-century. This has challenged both managers and scholars to keep abreast of these changes, and to better understand their relevance to effective corporate communications.

SFU’s Leyland Pitt and Michael Parent, working with colleagues Pierre Berthon (Bentley University), Peter Steyn (Lulea University of Technology), and Arthur Money (Leeds University consider one such new tool, the Social Media Release (SMR), and its effect on bloggers, in an article accepted for publicaiton in the IEEE Transactions on Professional Communication. The Social Media Release (SMR) is best conceived of as a blend of the traditional press release, and digital social media. There are already a number of websites devoted to the SMR (e.g. http://www.socialmediarelease.org/; http://www.briansolis.com/2007/05/social-media-releases-everything-you.html; http://risetothetop.techwyse.com/internet-marketing/social-media-releases-smr-the-new-internet-marketing-buzzword/).

Using the Technology Acceptance Model (TAM) as their theoretical base, they seek to determine what factors will influence bloggers’ intents to use SMRs or their components in blogs. A survey of 332 bloggers from around the world supports their research model, which posits that bloggers’ perceptions of the effectiveness of the SMR, and the use of SMRs by companies positively affects their decision to use SMRs now and in the future. Moreover, they also find that current use of SMR elements in their blogs influences decisions to continue using SMRs in the future. Implications on the use of SMRs as corporate communications tools are drawn.


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