Joe Segal has never been one to mince his words – whether the topic is start-ups, philanthropy or the meaning of life. That’s a reflection of his gritty and inspired personal and business story. But it’s also an outcome of the values the namesake of SFU’s home for graduate business programs is so well known for: honesty, generosity, hard work and courage.
“Everything is a risk,” he says matter-of-factly when speaking of the complex intersection of career, business, family and health that forces individuals to make the hardest of life decisions.
Indeed, Joseph knows all about risk. He was born in Vegreville, Alberta, and grew up in a post-World War 1 era that included the Great Depression. It was a time when more fortunes were lost than made. But it was an environment that would help shape Joseph’s identity as a bold risk-taker and entrepreneur.
One of his first life adventures as a young man was spending two and a half years with the Calgary Highlanders, serving overseas for Canada during World War 2. Keep reading…
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