Undergrads help market a sustainable SFU campus
May 01, 2012
One of the ideas suggested by the groups involved a campus take on the infamous Canucks fans known as the Green Men
A group of Beedie School of Business undergraduate students have been using SustainableSFU as a model to develop their business plan writing skills – and planning a more sustainable campus in the process.
In his class focused on ethics in marketing, Beedie School of Business PhD student and lecturer Todd Green set for his students the task of drafting marketing plans based on a real-life, non-profit organization that operates on SFU’s Burnaby campus.
After the previous cohort’s experience working with International China Concern, a charity which helps abandoned and disabled children in China, Green decided to shift the focus closer to home. While attending SustainableSFU’s annual Sustainability Festival, Green was inspired by the organization’s goal of working towards a sustainable campus and decided that he would ask his next group of students to develop a working marketing plan for SustainableSFU. Keep reading…
Tags: Green Men, International China Concern, Marketing, sustainability, Sustainability Festival, SustainableSFU, Todd green