 | Beedie School of Business NewsWhile politicians and economic leaders continue to speak to the virtues or pitfalls of outsourcing by companies and countries, the resulting benefit or lack thereof, accrue to organizations on a case by case basis – hinging on information, resources and skills – according to new SFU research. Entitled “Understanding outsourcing contexts through information asymmetry and capability fit”, the research article was authored by Beedie professors Ian McCarthy and Jan Kietzmann, and University of Winnipeg professor […] Read More... |
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 | Beedie School of Business NewsThe latest ScienceDirect ranking of business, management and accounting research sees Simon Fraser University’s Beedie School of Business leading the field in social media research. The ranking lists the 25 Hottest Articles in business, management and accounting, and includes two research articles from Beedie School of Business faculty, both of which focus on the topic of social media. Ranked in the top three three in the list is the article, “Social Media? Get Serious! Understanding […] Read More... |
 | EQUISTeaching and Learning Luncheon delivers best practices for business and management educatorsDec 21, 2012A teaching forum hosted by the Beedie School of Business this past fall for faculty demonstrated once again why Beedie is recognized as one of Canada’s leading institutions not only in the realm of academic research but also for teaching and learning. Held on November 2, 2012, the second annual Teaching and Learning Luncheon offered the school’s faculty members an opportunity to come together in a supportive and collegial environment to engage in learning and […] Read More... |
 | Beedie School of Business NewsBeedie App brings software engineers, business professionals – and the World – closer togetherSep 26, 2012In 2010’s hit film The Social Network, a young Mark Zuckerberg knows he has just launched something special when – out of the blue – a fellow Harvard student asks him to “Facebook me.” Simon Fraser University’s Justin Lee, a fourth-year accounting student in the Beedie School of Business who helped develop the pioneering new Beedie iPhone app, hasn’t quite experienced his Zuckerberg moment – at least not yet. “People have messaged me and said, […] Read More... |
| Beedie School of Business NewsBeedie School of Business maintains top Klout scoreJun 07, 2012For the second year in a row, SFU’s Beedie School of Business is enjoying some serious Klout on social media. Tweeting since early 2010, Simon Fraser University’s business school (@SFUBeedie) has been rated as the most influential Canadian business school by a prominent social media metric known as Klout. The metric website measures influence by using data from selected media channels, such as Twitter followers and unique mentions and Facebook comments and likes. With a Klout […] Read More... |
 | EQUISJan Kietzmann on Designing SFU MobileApr 30, 2012“SFU Mobile will emphasize the skills students have learned in their respective disciplines, demanding that they coordinate their talents with other specialists in service of a larger goal” Read More... |
 | Beedie School of Business NewsStudents engage community with social mediaApr 05, 2012A course that was launched less than a year ago at SFU’s Beedie School of Business has provided students with unprecedented focus on analyzing and optimizing the value of social media for organizations and businesses. Through community-building projects, undergrad students applied the social media lessons of the course to new and established not-for-profits and social agencies on a wide range of issues, from life-saving transplants to disability in sport. The course, Social Media & Business, was taught at SFU’s Surrey campus by assistant professor Jan Kietzmann and instructor Ashish Gurung. Students used Facebook and the Twitter hashtag #BUS450 to engage with each other and their teachers, and to collaborate on assigned projects and readings. Throughout the semester, Kietmann and Gurung invited industry thoughts leaders, entrepreneurs and businesses to share their insights and expertise in social media. Read More... |
 | Beedie School of Business NewsBeedie looks back at extraordinary year in SurreyDec 19, 2011It has been an extraordinary year for the Beedie School of Business at Simon Fraser University – and the accomplishments of the school at SFU Surrey have helped to drive that success. As 2011 draws to a close, Beedie is celebrating such student accomplishments as SFU Student of the Year, the Surrey Green City Award, and selection to one of Canada’s most prestigious leadership programs for entrepreneurs. Read More... |
| Beedie School of Business NewsSocial media research wins 2011 Best Article AwardNov 02, 2011The management journal Business Horizons and Elsevier have awarded Beedie School of Business researchers Jan Kietzmann, Kristopher Hermkens, Ian McCarthy, and Bruno Silvestre with the Best Article Award for 2011 for their paper, “Social media? Get serious! Understanding the functional building blocks of social media.” Read More... |
 | Beedie School of Business Newsby Jevta Lukic As Twitter and Facebook increasingly become topics of conversation in many company boardrooms, undergraduate business students at SFU’s Beedie School of Business are also focusing on social networking in a management context. This fall, they will enjoy a unique course offering that explores the intersection of social media and business strategy. Entitled Business 495: Social Media & Business, the course strives to develop students’ understanding of how social media is used by […] Read More... |