Since launching its on-demand media streaming service in the US in 2007, Netflix has revolutionized the global entertainment industry. Recently named by Fast Company as one of the top five most innovative companies in the world, its annual revenues last year exceeded $4 billion. So how has it achieved its phenomenal success?
Kelly Bennett, BBA alumnus, and Chief Marketing Officer at Netflix, detailed the company’s remarkable success story – and his own – in a special interview with Daniel Shapiro, Dean of the Beedie School of Business, in front of a live audience of students and alumni at the latest BBA Tune-up and Reunion.
The event, held on 11 February at the Segal Graduate School, built upon the success of previous tune-ups and provided alumni with an opportunity to reconnect with their fellow graduates and Beedie faculty. It also offered a unique opportunity to hear about one of the most innovative organizations in the world from one of its top employees. Keep reading…
Tags: advertising, Alumni, Beedie School of Business, Chief Marketing Officer, CMO, corporate culture, Daniel Shapiro, disruptive technology, Facebook, House of Cards, Kelly Bennett, Marketing, Netflix, Reed Hastings, reunion, Segal Graduate School, sfu, Sheryl Sandberg, Silicon Valley, Simon Fraser University, tune-up, Warner Bros