Whether it’s in the delivery of state-of-the-art smart phones or innovative health care, design thinking is an increasingly critical element for businesses and organizations in 2012. For David Dunne, Beedie School of Business Adjunct Senior Fellow, the intersection of design and business translates into major challenges and opportunities for managers, entrepreneurs and other leaders.
Design thinking is defined as approaching management problems just as designers approach design problems. Though it has been traditionally associated with product and service design, it also has important implications for management, something recognized increasingly by both academic research and the business press.
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