News
Netflix CMO Kelly Bennett on revolutionizing the entertainment industry
Feb 17, 2014
Since launching its on-demand media streaming service in the US in 2007, Netflix has revolutionized the global entertainment industry. Recently named by Fast Company as one of the top five most innovative companies in the world, its annual revenues last year exceeded $4 billion. So how has it achieved its phenomenal success? Kelly Bennett, BBA alumnus, and Chief Marketing Officer at Netflix, detailed the company’s remarkable success story – and his own – in a […]More...
From Textbook to Tablet
Dec 17, 2013
Ian McCarthy on the value of using social media in academia.More...
Beedie hosts HootSuite CEO Ryan Holmes
Sep 27, 2012
Ryan Holmes, founder and CEO of social media management system HootSuite, sat in front of a live audience at Simon Fraser University’s Beedie School of Business on September 27 to share his experience as head of one of Canada’s largest tech start-ups. The event was part of the Beedie School of Business’ partnership with prominent Vancouver radio station CKNW, which sees SFU’s downtown Vancouver campus play host to “The Chief Executives”, a series of live […]More...
Beedie App brings software engineers, business professionals – and the World – closer together
Sep 26, 2012
In 2010’s hit film The Social Network, a young Mark Zuckerberg knows he has just launched something special when – out of the blue – a fellow Harvard student asks him to “Facebook me.” Simon Fraser University’s Justin Lee, a fourth-year accounting student in the Beedie School of Business who helped develop the pioneering new Beedie iPhone app, hasn’t quite experienced his Zuckerberg moment – at least not yet. “People have messaged me and said, […]More...
Bridging the Digital Divide
Jun 21, 2012
Beedie App Brings Software Engineers, Business Professionals – and the World – Closer Together. In 2010’s hit film The Social Network, a young Mark Zuckerberg knows he has just launched something special when – out of the blue – a fellow Harvard student asks him to “Facebook me.” Simon Fraser University’s Justin Lee, a fourth-year accounting student in the Beedie School of Business who helped develop the pioneering new Beedie iPhone app, hasn’t quite experienced […]More...
Beedie School of Business maintains top Klout score
Jun 7, 2012
For the second year in a row, SFU’s Beedie School of Business is enjoying some serious Klout on social media. Tweeting since early 2010, Simon Fraser University’s business school (@SFUBeedie) has been rated as the most influential Canadian business school by a prominent social media metric known as Klout. The metric website measures influence by using data from selected media channels, such as Twitter followers and unique mentions and Facebook comments and likes. With a Klout […]More...
Students engage community with social media
Apr 5, 2012
A course that was launched less than a year ago at SFU’s Beedie School of Business has provided students with unprecedented focus on analyzing and optimizing the value of social media for organizations and businesses. Through community-building projects, undergrad students applied the social media lessons of the course to new and established not-for-profits and social agencies on a wide range of issues, from life-saving transplants to disability in sport. The course, Social Media & Business, was taught at SFU's Surrey campus by assistant professor Jan Kietzmann and instructor Ashish Gurung. Students used Facebook and the Twitter hashtag #BUS450 to engage with each other and their teachers, and to collaborate on assigned projects and readings. Throughout the semester, Kietmann and Gurung invited industry thoughts leaders, entrepreneurs and businesses to share their insights and expertise in social media.More...
MBAs tackle digital marketing for social good
Dec 15, 2011
Students in SFU’s Full-Time MBA program at the Beedie School of Business have garnered real-world marketing lessons that have taken them from social agencies in Vancouver’s Downtown Eastside to a hospice society in Pitt Meadows to a seniors wellness centre in North Vancouver. In the process of helping these groups raise awareness or operating funds, they have enjoyed early-stage support from the likes of celebrated author Margaret Atwood and Vancouver hockey star Roberto Luongo. The community interactions are part of the marketing class Business 702, taught by SFU marketing professor Leyland Pitt. Within the class, students are challenged to strategically design a social media marketing program for not-for-profit organizations in Metro Vancouver. By working outside of the classroom with social agencies and community groups, the students have been able to broaden their perspective around business and society – and further integrate social entrepreneurship and sustainability into their marketing coursework.More...
Burnaby advertising company meets with Dragon’s Den
Nov 17, 2011
BY JANAYA FULLER-EVANS, BURNABY NOW Ads on Naps co-founders Jag Manhas and Phil Chow entered the Dragon’s Den voluntarily, and survived. Manhas, a British Columbia Institute of Technology student and Chow, a Simon Fraser University alumnus, took part in a mini Dragon’s Den at SFU’s Surrey campus on Sept. 9. The advertising company sells high-definition ad space on napkins, which are supplied free of charge to businesses in Canada. The Ads on Naps team went […]More...
Digital Dialogue: Ashish Gurung on incorporating social media in the classroom
Nov 15, 2011
The following was originally published on Invoke’s blog and authored by Justine Yu. Ashish Gurung teaches an undergraduate social media course at SFU Beedie School of Business. He is also involved with a bunch of other stuff ‚ some startups, some consulting and lots of non-profits. Find him@ashishgurung and http://www.ashishgurung.ca Tell us a bit about the social media course you created. What motivated you to create an entire course about social media at SFU’s Beedie School of […]More...