Research
Brent McFerran
Consumers misled about cause of obesity: study
Jan 13, 2015
New research from Simon Fraser University’s Beedie School of Business indicates that food and drink manufacturers are contributing to the world’s growing obesity crisis through deceptive and confusing marketing.More...
Affirmative Action elicits bias in pro equality Caucasians: study
Jul 25, 2014
New research from Simon Fraser University’s Beedie School of Business indicates that bias towards the effects of Affirmative Action (AA) exists in not only people opposed to it, but also in those who strongly endorse equality.More...
Pride and purchases: Do these designer pants make my head look fat?
Apr 1, 2014
Beedie study finds dark side to rewarding ourselves with luxury goods. The following article was published by Canada.com on March 31, 2014.More...
Beedie study investigates the “Entourage Effect”
Sep 5, 2013
The following article was published by canada.com on August 28, 2013. The mensch connection: VIPs feel more status when sharing perks with their friends. If a velvet rope lifts in your honour, but none of your friends are there to see it, does your ego still get a boost? Canadian researchers investigated “the entourage effect” to determine whether a VIP’s experience of status changes in the presence of accompanying guests. Although reward-sharing should weaken the […]More...