Research
Social Media
Top of the charts: Beedie professors top Google Metrics list
Aug 3, 2016
The music industry has Billboard, the business world has Forbes 500. Now, ranking successful academic papers has been made possible by Google Metrics – and Beedie School of Business professors Jan Kietzmann and Ian McCarthy rank as stars in business and management. Kietzmann and McCarthy’s seminal paper, Social Media? Get Serious! Understanding the functional building blocks of social media, is the highest ranked paper over five years in the Business, Economics and Management category of […]More...
How firms can appropriate consumer-created intellectual property
Oct 10, 2015
New research from Simon Fraser University’s Beedie School of Business reveals that though firms may be tempted to profit from consumer-created modifications to their intellectual property, this is not always advisable – and can in fact backfire.More...
How firms can appropriate consumer-created intellectual property: study
Sep 1, 2015
New research from Simon Fraser University’s Beedie School of Business reveals that though firms may be tempted to profit from consumer-created modifications to their intellectual property, this is not always advisable – and can in fact backfire.More...
How American Idol and Call of Duty can help improve business
Jul 24, 2015
Like most of us, Ian McCarthy enjoys a good game. The Associate Dean of Graduate Programs at the Beedie School of Business (and fan of poker and soccer) has taken his love of games a step further, however.More...
Global marketing confronts the digital age
Dec 19, 2012
In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]More...
Global marketing confronts the digital age: Beedie research
Oct 24, 2012
In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]More...
Beedie Professor named as Smart Thinker on prestigious Twitter list
Jul 25, 2012
Ian McCarthy, Professor and Canada Research Chair in Technology & Operations Management at SFU’s Beedie School of Business, has been named on Business Insider’s prestigious list “54 Smart Thinkers Everyone Should Follow on Twitter”. The Business Insider website provides commentary and analysis on the top business news stories from around the web. The list identifies the most influential thought leaders in the world currently active on Twitter who are respected in their fields and have […]More...
Engage consumers using social media
Jun 30, 2012
Beedie researchers urge brands to interact authentically with their customers online It isn’t enough for today’s companies to pay lip service to social media when developing successful marketing strategies, according to 2011 research from the Beedie School of Business. Instead, firms need to focus more on increasing two-way engagement through social media channels. This means garnering consumer participation beyond the monetary level, by creating opportunities for them to spend time with a brand or […]More...
How mutated advertising thrives in Web 2.0 world
Jun 30, 2012
Conversations around ads in digital media can be mapped and interpreted The rules of advertising have changed dramatically since the surge of popularity in social media, which in turn is forcing firms to rethink how they reach consumers online. Not only are audiences consuming video via non-traditional media, but in a major shift facilitated by inexpensive media software, they are also creating the content. A 2011 Beedie study notes that this new wave of digital […]More...
Social media? Get serious!
Jun 29, 2012
Understanding social media ecosystem top priority for middle managers. Time-crunched middle managers and dismissive executives should take note: Deferring social media to your organization’s marketers or techies will soon become a relic of the past. At companies large and small, social media is expanding beyond the jurisdiction of the communications, marketing or IT departments. It requires corporate level strategic attention. For that reason, according to Beedie researchers, social media sites — including Facebook, Twitter, LinkedIn […]More...