Bob Krider

Professor, Marketing
Area Coordinator
Ph.D., M.Sc., B.Sc. (University of British Columbia).

Burnaby Room: WMC 4364
Burnaby Phone: 778.782.3027
Surrey Room: SUR 5043
Surrey Phone: 778.782.8197

Email Address: rkrider@sfu.ca

Personal Website: http://www.sfu.ca/~rkrider

Curriculum Vitae: View

Biography

Dr. Robert Krider is a Professor of Marketing in the Beedie School of Business at SFU. In addition to SFU, he has taught marketing strategy and customer analytics at the undergraduate, MBA, and executive program levels at the Hong Kong University of Science and Technology, the University of Ottawa, the China-Europe International Business School in Shanghai, the University of British Columbia, INSEAD in Shanghai, the Universidade Catolica Portuguesa in Lisbon, Pforzheim University in Germany, and the City University of Hong Kong. Dr. Krider's research involves the modeling of consumer and management decisions, especially in the retailing and leisure industries, and has been published in Marketing Science, the Journal of Marketing Research, and the Journal of Retailing, among others. Prior to entering academia, Professor Krider spent several years in the petroleum industry, based in Calgary, London, Dharhan, and Vancouver.

Specialization and Research Interests

Competition dynamics, consumer biases and heuristics, entertainment industries, evolution of retail formats.

Selected Publications

[{"id":"23174","IC_id":"4896","Title":"Who decides what to watch on TV at home? Insights from people-meter data in Mexico: Measuring co-viewing and preference influences to help broadcasters promote programming","Year":"2015","Date":"2015-03-01","kind_id":"23","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2501\/JAR-55-1-022-036","PublisherName":"World Advertising Research Center Ltd (US)","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Journal of Advertising Research","journalVolume":"55","journalIssue":"1","pages":"22-36","URL":null,"contributors":[{"firstName":"Jose-Domingo","middleName":"","lastName":"Mora"},{"firstName":"Robert","middleName":"E","lastName":"Krider"},{"firstName":"Jason","middleName":"Yiu Chung","lastName":"Ho"}],"icKind":"journal"},{"id":"23174","IC_id":"3881","Title":"Which birds of a feather flock together? Clustering and avoidance patterns of similar retail outlets","Year":"2013","Date":"2013-04-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1111\/gean.12005","PublisherName":"Wiley-Blackwell Publishing Ltd","PublisherCity":"Oxford","PublisherCountry":"United Kingdom","journalTitle":"Geographical Analysis","journalVolume":"45","journalIssue":"2","pages":"123-149","URL":null,"contributors":[{"firstName":"Robert","middleName":"E","lastName":"Krider"},{"firstName":"Daniel","middleName":"S","lastName":"Putler"}],"icKind":"journal"},{"id":"23174","IC_id":"1883","Title":"Strategies and tactics for successfully developing in-house predictive analytics expertise","Year":"2012","Date":"2012-11-01","kind_id":"44","Type":"Publication","KindName":"Magazine Article","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Times Advertising","PublisherCity":"London","PublisherCountry":"United Kingdom","bookTitle":null,"bookChapter":null,"journalTitle":"European Business Review","journalVolume":"November-December","journalIssue":"","pages":"56-59","presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Daniel","middleName":"S","lastName":"Putler"},{"firstName":"Robert","middleName":"E","lastName":"Krider"}]},{"id":"23174","IC_id":"1144","Title":"Television co-viewing in Mexico: An assessment on people meter data","Year":"2011","Date":"2011-12-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1080\/08838151.2011.620905","PublisherName":"Routledge (US)","PublisherCity":"Philadelphia","PublisherCountry":"United States","journalTitle":"Journal of Broadcasting and Electronic Media","journalVolume":"55","journalIssue":"4","pages":"448-469","URL":null,"contributors":[{"firstName":"Jose","middleName":"Domingo","lastName":"Mora"},{"firstName":"Jason","middleName":"Yiu Chung","lastName":"Ho"},{"firstName":"Robert","middleName":"E","lastName":"Krider"}],"icKind":"journal"},{"id":"23174","IC_id":"513","Title":"Trait and image interaction in ecotourism preference","Year":"2010","Date":"2010-07-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.annals.2010.01.009\t","PublisherName":"Pergamon","PublisherCity":"Oxford","PublisherCountry":"United Kingdom","journalTitle":"Annals of Tourism Research","journalVolume":"37","journalIssue":"3","pages":"779-801","URL":null,"contributors":[{"firstName":"Robert","middleName":"E","lastName":"Krider"},{"firstName":"Ariana","middleName":"","lastName":"Arguello"},{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Jose","middleName":"Domingo","lastName":"Mora"}],"icKind":"journal"},{"id":"23174","IC_id":"53","Title":"Assessing the socioeconomic correction in the Fraser Institute Report Cards","Year":"2010","Date":"2010-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"University of Alberta ","PublisherCity":"Edmonton","PublisherCountry":"Canada","journalTitle":"Alberta Journal of Educational Research","journalVolume":"56","journalIssue":"1","pages":"95-98","URL":null,"contributors":[{"firstName":"Dustin","middleName":"","lastName":"Dunsmuir"},{"firstName":"Robert","middleName":"E","lastName":"Krider"}],"icKind":"journal"},{"id":"23174","IC_id":"3882","Title":"Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach","Year":"2008","Date":"2008-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1007\/s11002-007-9022-1","PublisherName":"Springer New York LLC ","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Marketing Letters","journalVolume":"19","journalIssue":"1","pages":"1-12","URL":null,"contributors":[{"firstName":"Robert","middleName":"E","lastName":"Krider"},{"firstName":"Tieshan","middleName":"","lastName":"Li"},{"firstName":"Yong","middleName":"","lastName":"Liu"},{"firstName":"Charles","middleName":"","lastName":"Weinberg"}],"icKind":"journal"},{"id":"23174","IC_id":"1882","Title":"Customer and business analytics: Applied data mining for business decision making using R","Year":"2012","Date":"2012-05-01","kind_id":"17","Type":"Publication","KindName":"Book, Textbook - New","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"CRC Press","PublisherCity":"Boca Raton","PublisherCountry":"United States","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Daniel","middleName":"S","lastName":"Putler"},{"firstName":"Robert","middleName":"E","lastName":"Krider"}],"icKind":"book"}]

Articles and Reports

Mora, J., Krider, R. E., & Ho, J. Y. C. (2015). Who decides what to watch on TV at home? Insights from people-meter data in Mexico: Measuring co-viewing and preference influences to help broadcasters promote programming. Journal of Advertising Research, 55(1), 22-36. http://doi.org/10.2501/JAR-55-1-022-036

Krider, R. E., & Putler, D. S. (2013). Which birds of a feather flock together? Clustering and avoidance patterns of similar retail outlets. Geographical Analysis, 45(2), 123-149. http://doi.org/10.1111/gean.12005

Putler, D. S., & Krider, R. E. (2012). Strategies and tactics for successfully developing in-house predictive analytics expertise. European Business Review, November-December, 56-59.

Mora, J. D., Ho, J. Y. C., & Krider, R. E. (2011). Television co-viewing in Mexico: An assessment on people meter data. Journal of Broadcasting and Electronic Media, 55(4), 448-469. http://doi.org/10.1080/08838151.2011.620905

Krider, R. E., Arguello, A., Campbell, C. L., & Mora, J. D. (2010). Trait and image interaction in ecotourism preference. Annals of Tourism Research, 37(3), 779-801. http://doi.org/10.1016/j.annals.2010.01.009

Dunsmuir, D., & Krider, R. E. (2010). Assessing the socioeconomic correction in the Fraser Institute Report Cards. Alberta Journal of Educational Research, 56(1), 95-98. http://doi.org/No DOI

Krider, R. E., Li, T., Liu, Y., & Weinberg, C. (2008). Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach. Marketing Letters, 19(1), 1-12. http://doi.org/10.1007/s11002-007-9022-1

Teaching Related Material

Putler, D. S., & Krider, R. E. (2012). Customer and business analytics: Applied data mining for business decision making using R. Book, Textbook - New.

Powered by TRACS | Edit Your Profile