Faculty Profile

Colleen Collins

Associate Professor
Associate Dean & Academic Director, Graduate Program
B.Comm. (Alberta),Ph.D. (Alberta)

Segal Phone: 778-782-5195
Segal Office: Segal 4935

Email Address:

Biography

An Associate Professor of Marketing and Associate Dean, Dr. Colleen Collins is interested in how customers and firms make product decisions – especially for new products and technology. Her research examines the influence of brand names and entrepreneurial marketing efforts on high tech product purchases and exporting decisions.

Dr. Collins teaches Marketing of High Tech Goods and Services in the MOT MBA, Consumer Behaviour and Marketing Research Methods. The recipient of a 1999 TD Canada Trust Excellence in Teaching Award, Colleen always aspired to be a teacher and completed her PhD at the University of Alberta. Prior to that, she was (former) Alberta Premier Peter Lougheed's research assistant.

Specialization and Research Interests

Brand equity, marketing hi-tech products.

Selected Publications

Mau, P., J. Eyzaguirrea, M. Jaccard, Colleen Collins-Dodd & K. Tiedemann (2008). The ‘neighbor effect’: Simulating dynamics in consumer preferences for new vehicle technologies. Ecological Economics, 68(1-2): 504-516.

Collins-Dodd, Colleen, Irene M. Gordon, C. Smart (2005). Success without upward mobility: Evidence from small accounting practices. Journal of Small Business & Entrepreneurship, 18(3): p327-342.

Francis, June & Colleen Collins-Dodd (2004). Impact of export promotion programs on firm competencies, strategies and performance: The case of Canadian high-tech SME's. International Marketing Review, 21(4/5): 474-495.

Collins-Dodd, Colleen, Irene M. Gordon & C. Smart (2004). Further evidence on the role of gender in financial performance. Journal of Small Business Management, 42(4): 395-417.

Collins-Dodd, Colleen & T. Lindley (2003). Store brands and retail differentiation: The influence of store image and store brand attitude on store own-brand perceptions. Journal of Retailing and Consumer Services, 10(3): 345-352.

Wyckham, Robert & Colleen Collins-Dodd (2001). The regulation of fee and comparative advertising: The cases of the veterinarians of British Columbia. Services Marketing Quarterly, 22.

Francis, June & Colleen Collins-Dodd (2000). The impact of firms' export orientation on the export performance of high-tech SME's. Journal of International Marketing, 8(3): 84-103.