Faculty Profile

Colleen Collins

Associate Professor
Associate Dean & Academic Director, Graduate Program
B.Comm. (Alberta),Ph.D. (Alberta)

Segal Phone: 778-782-5195
Segal Office: Segal 4935

Email Address:

Biography

An Associate Professor of Marketing and Associate Dean, Dr. Colleen Collins is interested in how customers and firms make product decisions – especially for new products and technology. Her research examines the influence of brand names and entrepreneurial marketing efforts on high tech product purchases and exporting decisions.

Dr. Collins teaches Marketing of High Tech Goods and Services in the MOT MBA, Consumer Behaviour and Marketing Research Methods. The recipient of a 1999 TD Canada Trust Excellence in Teaching Award, Colleen always aspired to be a teacher and completed her PhD at the University of Alberta. Prior to that, she was (former) Alberta Premier Peter Lougheed's research assistant.

Specialization and Research Interests

Brand equity, marketing hi-tech products.

Selected Publications

 "The 'neighbor effect': Simulating dynamics in consumer preferences for new vehicle technologies", with  Mau, Paulus, Jimena Eyzaguirrea, Mark Jaccard, Colleen Collins-Dodd and Kenneth Tiedemann (2008)Ecological Economics, Volume 68, Issues 1-2, December 2008, Pages 504-516.

"Further Evidence on the Role of Gender in Financial Performance" with Irene Gordon and Carolyn Smart, in the Journal of Small Business Management, v42 #4, 2004.

"Store brands and retail differentiation: the influence of store image and store brand attitudes on store own brand perceptions". with Tara Lindley in the Journal of Retailing and Consumer Services, v.10, 2003.