Faculty Profile

Dianne Cyr

Professor
B.A. (U.Victoria), M.A. (U.New Brunswick), Ph.D. (UBC)

Surrey Phone: 778-782-7416
Surrey Office: SUR 5056

Email Address:
Website: http://www.diannecyr.com

Biography

After working for several years in the field of clinical psychology, Dr. Dianne Cyr earned a Ph.D. in 1993 from the University of British Columbia. She joined Simon Fraser University as an Adjunct Professor in 1994, during which time she also operated a consulting company. In 1998 she was recruited to TechBC as a founding faculty member, leading the development of the Management and Technology program.

Today Dr. Cyr is Professor of Management Information Systems at the Beedie School of Business. Her research is focused on the design of websites and explores how design elements result in user trust, satisfaction, and loyalty. Unique elements of this research concern how design preferences differ across cultures or related to gender. She has received a number of awards for her publications including Best MISQ paper for 2009 and IS Senior Scholars Best Paper for 2009 (across all IS journals).

Specialization and Research Interests

Website design, online trust, satisfaction, and e-loyalty, culture, gender

Selected Publications

Journal Articles:

Crutzen, R., D. Cyr & N. K de Vries (2012). The Role of User Control in Use of a Hepatitis Website. Journal of Medical Internet Research, forthcoming.

Lim, E., C.W. Tan, D. Cyr, S. Pan & B. Xiao (2011). Advancing Public Trust Relationships in Electronic Government: The Singapore E-Filing Journey. Information Systems Research, forthcoming.
doi: 10.2196/jmir.1837

Crutzen, R., D. Cyr & N. K de Vries (2011). Bringing Loyalty to E-health: Theory Validation using Three Internet-delivered Interventions. Journal of Medical Internet Research, 13(3): 73-84.
doi: 10.2196/jmir.1837

Ganguly, B., S. Dash & D. Cyr (2011). The Influence of Website Characteristics on Trust in Online Travel Portals in India: The Moderating Role of Demographic and Psychographic Variables. Tourism Recreation Research, 36(1): 57-68.

Campbell, C., L. Papania, M. Parent & D. Cyr (2010). An exploratory study into brand alignment in B2B relationships. Industrial Marketing Management, 39(5): 712-720.
doi: 10.1016/j.indmarman.2010.02.009

Cyr, D., M. Head & H. Larios (2010). Colour Appeal in Website Design within and across Cultures: A Multi-method Evaluation. International Journal of Human Computer Studies, 68(1-2): 1-21.
doi: 10.1016/j.ijhcs.2009.08.005

Ganguly, B., D. Cyr, S. Dash & M. Head (2010). The Effects of Website Design on Purchase Intention in Online Shopping: The Mediating Role of Trust and the Moderating Role of Culture. International Journal of Electronic Business, 8(4): 302-330.

Cyr, D., M. Head, H. Larios & B. Pan (2009). Exploring Human Images in Website Design: A Multi-Method Approach. MIS Quarterly, 33(3): 539-566.

Cyr, D. (2008). Modelling Website Design across Cultures: Relationships to Trust, Satisfaction and E-loyalty. Journal of Management Information Systems, 24(4): 47-72.

Cyr, D., K. Hassanein, M. Head & A. Ivanov (2007). The Role of Social Presence in Establishing Loyalty in e-Service Environments. Interacting with Computers, 19(1): 43-56.

Cyr, D., M. Head & A. Ivanov (2006). Design Aesthetics Leading to M-loyalty in Mobile Commerce. Information and Management, 43(8): 950-963.

Cyr, D., C. Bonanni, J. Bowes & J. Ilsever (2005). Beyond Trust: Website Design Preferences Across Cultures. Journal of Global Information Management, 13(4): 24-52.

Cyr, D. & H. Trevor-Smith (2004). Localization of Web Design: An Empirical Comparison of German, Japanese, and U.S. Website Characteristics. Journal of the American Society for Information Science and Technology, 55(13): 1-10.

Books:

Cyr, D. (forthcoming). Commentary on Noam Tractinsky’s Visual Aesthetics. In Mads Soegaard (Ed), Human Computer Interaction and Design, Interaction-Design.org.

Cyr, D. (2011). Website Design and Trust across Cultures. In I. Douglas and Z. Lui (Eds.), Global Usability, Human–Computer Interaction Series, 1^st Edition (pp. 39-55). New York, NW: Springer.  doi: 10.1007/978-0-85729-304-6_4

Cyr, D., M. Head & A. Ivanov (2009). Perceptions of Mobile Device Website Design: Culture, Gender and Age Comparisons. In M. Head and E. Li (Eds.), Mobile and Ubiquitous Commerce: Advanced E-Business Methods, Volume 4 of Advances in Electronic Business Series (pp. 173-200). Hershey PA: IGI Global Publishing.