Dianne Cyr

Professor, Management and Information Systems / Management and Organization Studies / Innovation and Entrepreneurship
B.A. (U.Victoria), M.A. (U.New Brunswick), Ph.D. (UBC)

Surrey Room: SUR 5056
Surrey Phone: 778.782.7416

Email Address: cyr@sfu.ca

Personal Website: http://www.diannecyr.com

Curriculum Vitae: View


After working for several years in the field of clinical psychology, Dr. Dianne Cyr earned a Ph.D. in 1993 from the University of British Columbia. She joined Simon Fraser University as an Adjunct Professor in 1994, during which time she also operated a consulting company. In 1998 she was recruited to TechBC as a founding faculty member, leading the development of the Management and Technology program. Today Dr. Cyr is Professor of Management Information Systems at the Beedie School of Business. Her research is focused on the design of websites and explores how design elements result in user trust, satisfaction, and loyalty. Unique elements of this research concern how design preferences differ across cultures or related to gender. She has received a number of awards for her publications including Best MISQ paper for 2009 and IS Senior Scholars Best Paper for 2009 (across all IS journals). Dr. Cyr was formerly the Academic Chair of the Surrey MBA, and the Academic Director for the Business Technology Management (BTM) Program (refer to http://www.beedie.sfu.ca/btm/).

Specialization and Research Interests

For over a decade, Dr. Cyr has led a research program investigating the impact of website design on trust, satisfaction, and e-loyalty in an e-commerce context. Unique aspects of this research explore between culture differences and differences with respect to gender.

Selected Publications

Articles and Reports

Abhishek Mishra, Satya Bhusan Dash, & Dianne Cyr

Consumer-based brand equity derived from visual design perception of interactive devices

2014 | International Journal of Visual Design. 8(1): 1-16.

Return visits: A review of how website design can engender visitor loyalty

2014 | Journal of Information Technology. 29(1): 1-26

Abhishek Mishra, Satya Bhusan Dash, & Dianne Cyr

Linking user experience and consumer based brand equity: The moderating role of consumer expertise and lifestyle

2014 | Journal of Product and Brand Management. 23(4/5): 333-348

Alex Ivanov, & Dianne Cyr

Satisfaction with outcome and process from web-based meetings for idea generation and selection: The roles of instrumentality, enjoyment, and interface design

2014 | Telematics and Informatics. 31: 543-558.

Dianne Cyr, & Milena Head

The impact of task framing and viewing timing on user website perceptions and viewing behaviour

2013 | International Journal of Human Computer Studies. 71(12): 1089-1102

Website design, trust and culture: An eight country investigation

2013 | Electronic Commerce and Research Applications. 12(6): 373-385

Dianne Cyr, & Milena Head

Website design in an international context: The role of gender in masculine versus feminine oriented countries

2013 | Computers in Human Behavior. 29(4): 1358-1367

Rik Crutzen, Dianne Cyr, Hector Larios, Robert A. Ruiter , & Nanne K. de Vries

Social presence and use of internet-delivered interventions: A multi-method approach

2013 | PLoS One. 8(2): e57067

Tze Kuan Lim, Chee-Wee Tan, Dianne Cyr, Shan L. Pan, & Bo Xiao

Advancing public trust relationships in electronic government: The Singapore e-filing journey

2012 | Information Systems Research. 23(4): 1110-1130

Rik Crutzen, Dianne Cyr, & Nanne K. de Vries

The role of user control in adherence to and knowledge gained from a website: Randomized comparison between a tunneled version and a freedom-of-choice version

2012 | Journal of Medical Internet Research. 14(2): e45

Rik Crutzen, Dianne Cyr, & Nanne K. de Vries

Bringing loyalty to e-health: Theory validation using three internet-delivered interventions

2011 | Journal of Medical Internet Research. 13(3): 73-84

Boudhayan Ganguly, Satya B. Dash, & Dianne Cyr

The Interrelationship of Personal Variables, Website Characteristics and Trust in Online Travel Portals

2011 | Tourism Recreation Research. 36(1): 57-68

Boudhayan Ganguly, Dianne Cyr, Satya B. Dash, & Milena Head

The effects of website design on purchase intention in online shopping: The mediating role of trust and the moderating role of culture

2010 | International Journal of Electronic Business. 8(4): 302-330

Colin L. Campbell, Lisa Papania, Michael M. Parent, & Dianne Cyr

An exploratory study into brand alignment in B2B relationships

2010 | Industrial Marketing Management. 39(5): 712-720

Dianne Cyr, Milena Head, & Hector Larios

Colour appeal in website design within and across cultures: A multi-method evaluation

2010 | International Journal of Human Computer Studies. 68(1-2): 1-21

Dianne Cyr, Milena Head, & Alex Ivanov

Perceived interactivity leading to e-loyalty: Development of a model for cognitive-affective user responses

2009 | International Journal of Human Computer Studies. 67(10): 850-869

Dianne Cyr, Milena Head, Hector Larios, & Bing Pan

Exploring human images in website design: A multi-method approach

2009 | MIS Quarterly. 33(3): 539-566

Boudhayan Ganguly, Satya B. Dash, & Dianne Cyr

Website characteristics, trust and purchase intention in online stores: An empirical study in the Indian context

2009 | Journal of Information Science & Technology. 6(2): 22-44

Boudhayan Ganguly, Satya B. Dash, & Dianne Cyr

Website characteristics, trust, and purchase intention in online stores: An empirical study in the Indian context

2009 | Journal of Information Science & Technology. 6(2): 22-44

Dianne Cyr, Gurprit S. Kindra, & Satyabhusan Dash

Web site design, trust, satisfaction and e-loyalty: the Indian experience

2008 | Online Information Review. 32(6): 773-790

Leyland F. Pitt, Dianne Cyr, Colin L. Campbell, & Pierre Berthon

e-Readiness and trust: Macro and micro dualities for e-commerce in a global environment

2008 | International Marketing Review. 25(6): 700-714

Modeling website design across cultures: Relationships to trust, satisfaction and e-loyalty

2008 | Journal of Management Information Systems. 24(4): 47-72

Dianne Cyr, Khaled Hassanein, Milena Head, & Alex Ivanov

The role of social presence in establishing loyalty in e-service environments

2007 | Interacting with Computers. 19(1): 43-56

Joe Ilsever, Dianne Cyr, & Michael M. Parent

Extending models of flow and e-loyalty

2007 | Journal of Information Science & Technology. 4(2): 3-22

Dianne Cyr, Milena Head, & Alex Head

Design aesthetics leading to m-loyalty in mobile commerce

2006 | Information and Management. 43(8): 950-963

Dianne Cyr, Carole A. Bonanni, John Bowes , & Joe Ilsever

Beyond trust: Website design preferences across cultures

2005 | Journal of Global Information Management. 13(4): 24-52

Dianne Cyr, & Haizley B. Trevor-smith

Localization of web design: An empirical comparison of German, Japanese, and U.S. website characteristics

2004 | Journal of the American Society for Information Science and Technology. 55(13): 1-10

Books, Book Chapters and Monographs

Dianne Cyr, & David Gefen

Gender, trust and website design

2013 | Psychology of Trust: New Research. Chapter 6: 115-125

Dianne Cyr, Mads Soegaard, & Rikke F. Dam

Emotion and website design

2013 | Encyclopedia of human computer interaction and interaction design. Chapter 40:

Dianne Cyr, Ian Douglas, & Zhengjie Liu

Website design and trust across cultures

2011 | Global Usability, Human–Computer Interaction Series. Chapter 4: 39-55

Dianne Cyr, Milena Head, Eldon Y. Li, & Alex Ivanov

Perceptions of mobile device website design: Culture, gender and age comparisons

2009 | Mobile and Ubiquitous Commerce: Advanced E-Business Methods. Chapter 10: 173-200

Dianne Cyr, & Ned Kock

Enhancing e-collaboration through culturally appropriate user interface

2007 | Encyclopedia of E-Collaboration. Chapter 37: 240-245

Teaching Related Material

Dianne Cyr, Allen Tucker, & Heikki Topi

Impact of Culture on Information Systems Design and Use: A Focus on E-Business.

2014 | Book Chapter, Textbook - Revised | Information Systems and Information Technology (Volume 2), Computing Handbook Set, Third Edition. Chapter 31: Chapter 31, 1-20

Commentary on Noam Tractinsky’s visual aesthetics in human computer interaction and design

2012 | Book Chapter, Textbook - New | Encyclopedia of Human-Computer Interaction.

Dianne Cyr, & Andrea Edmundson

Variations on a theme: Creating culturally sensitive websites for diverse users

2010 | Case with Instructional Material (Case Publishing Agency) | Cases on Globalized and Culturally Appropriate E-Learning: Challenges and Solutions.

Dianne Cyr, M. G. Hunter, Carole A. Bonanni, Felix B. Tan, John Bowes, & Joe Ilsever

The challenge of website design for global organizations

2007 | Book Chapter, Textbook - New | Strategic use of information technology for global organizations. Chapter 5: 103-136

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