Jan Kietzmann

Associate Professor, Management and Information Systems / Innovation and Entrepreneurship
Ph.D. MIS/ Innov. (London School of Economics, UK); MEC (Dalhousie); B. Comm. (Victoria)

Segal Room: SGL 3955
Segal Phone: 778.782.5298

Email Address: jan_kietzmann@sfu.ca

Curriculum Vitae: View


Associate professor Jan Kietzmann received his PhD in 2007 from the London School of Economics and joined the Beedie School of Business at SFU in 2008.

As a professor of Innovation and Entrepreneurship, Jan's research interests combine organizational and social perspectives related to new and emerging technologies. Jan’s current research projects include such phenomena as social media, crowdsourcing, user-generated content, 3D printing, gamification and sharing economies. Jan is perhaps best known for his award-winning 2011 article Social media? Get serious! Understanding the functional building blocks of social media (see video summary below). 

Jan, who has a passionate interest in teaching, likes to incorporate emerging technological inventions and innovations into his graduate and undergraduate Innovation and Entrepreneurship courses.

Selected Publications

Articles and Reports

Christine S. Pitt, Elsamari Botha, Leyland F. Pitt, & Jan H. Kietzmann

How employees engage with B2B brands on social media: Word choice and verbal tone

2017 | Industrial Marketing Management.

Chris Archer-Brown, Julia Kampani, Ben Marder, Anjali S. Bal, & Jan H. Kietzmann

Conditions in prerelease movie trailers for stimulating positive word of mouth: A conceptual model demonstrates the importance of understanding as a factor for engagement

2017 | Journal of Advertising Research. 57(2): 159-172

Crowdsourcing: A revised definition and introduction to new research

2017 | Business Horizons. 60(2): 151-153 | Download

Amir Dabirian, Jan H. Kietzmann, & Hoda Diba

A great place to work?! Understanding crowdsourced employer branding

2016 | Business Horizons. | Download

Adam J. Mills, Richard T. Watson, Leyland F. Pitt, & Jan H. Kietzmann

Wearing safe: Physical and informational security in the age of the wearable device

2016 | Business Horizons. 59(6): 615-622 | Download

Jan H. Kietzmann, & Leyland F. Pitt

Using simulations in the marketing classroom

2016 | Journal of Marketing Education. 38(2): 71-72 | Download

Karen E. Robson, Leyland F. Pitt, & Jan H. Kietzmann

APC Forum: Extending business value through wearables

2016 | MIS Quarterly Executive. 15(2): 167-177 | Download

Edward Boon, Philip S. Grant, & Jan H. Kietzmann

Consumer generated brand extensions: Definition and response strategies

2016 | Journal of Product and Brand Management. 25(4): 337-344 | Download

Jeannette Paschen, Ulrich Paschen, & Jan H. Kietzmann

À Votre Santé - Conceptualizing the AO Typology for Luxury Wine and Spirits.

2016 | International Journal of Wine Business Research. 28(2): 170-186 | Download

Stacey Morrison, Leyland F. Pitt, & Jan H. Kietzmann

Technology and financial services: Marketing in times of U-commerce

2015 | Journal of Financial Services Marketing. 20(4): 273-281 | Download

Pierre R. Berthon, Leyland F. Pitt, Jan H. Kietzmann, & Ian P. McCarthy

CGIP: Managing consumer-generated intellectual property

2015 | California Management Review. 57(4): 43-62 | Download

Karen E. Robson, Kirk A. Plangger, Jan H. Kietzmann, Ian P. McCarthy, & Leyland F. Pitt

Game on: Engaging customers and employees through gamification

2015 | Business Horizons. | Download

Karen E. Robson, Kirk A. Plangger, Jan H. Kietzmann, Ian P. McCarthy, & Leyland F. Pitt

Is it all a game? Understanding the principles of gamification

2015 | Business Horizons. 58: 411 - 420 | Download

Jan H. Kietzmann, Leyland F. Pitt, & Pierre Berthon

Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing

2015 | Business Horizons. 58(2): 209-215 | Download

John Prpic, Prashant Shukla, Jan H. Kietzmann, & Ian P. McCarthy

How to work a crowd: Developing crowd capital through crowdsourcing

2015 | Business Horizons. 58(1): 77-85 | Download

Karen E. Robson, Kirk A. Plangger, Jan H. Kietzmann, Ian P. McCarthy, & Leyland F. Pitt

Understanding gamification of consumer experiences

2014 | Advances in Consumer Research. 42: 352-356 | Download

Boyd Cohen, & Jan H. Kietzmann

Ride on! Mobility business models for the sharing economy

2014 | Organization and Environment. 27(3): 279-296 | Download

Jan H. Kietzmann, & Ian Angell

Generation-C: creative consumers in a world of intellectual property rights

2014 | International Journal of Technology Marketing. 9(1): 86-98 | Download

Jan H. Kietzmann, Kirk A. Plangger, Ben Eaton, Kerstin Heilgenberg, Leyland F. Pitt, & Pierre Berthon

Mobility at work: A typology of mobile communities of practice and contextual ambidexterity

2013 | Journal of Strategic Information Systems. 22(4): 282-297 | Download

Kirk A. Plangger, Jan H. Kietzmann, Leyland F. Pitt, Pierre Berthon, & David R. Hannah

Nomen est omen: formalizing customer labeling theory

2013 | Academy of Marketing Science Review. 3(4): 193-204 | Download

Jan H. Kietzmann, & Ana D. Canhoto

Bittersweet! Understanding and managing electronic word of mouth

2013 | Journal of Public Affairs. 13(2): 146-159 | Download

Ian P. McCarthy, Bruno Silvestre, & Jan H. Kietzmann

Understanding outsourcing contexts through information asymmetry and capability fit

2013 | Production Planning & Control. 24(4-5): 277-283 | Download

Jan H. Kietzmann, Bruno Silvestre, Ian P. McCarthy, & Leyland F. Pitt

Unpacking the social media phenomenon: Towards a research agenda

2012 | Journal of Public Affairs. 12(2): 109-119 | Download

Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, & Bruno Silvestre

Social media? Get serious! Understanding the functional building blocks of social media

2011 | Business Horizons. 54(3): 241-251 | Download

Jan H. Kietzmann, & Ian Angell

Panopticon revisited

2010 | Communications of the ACM. 53(6): 135-138 | Download

Interactive innovation of technology for mobile work

2008 | European Journal of Information Systems. 17(3): 305-320 | Download

Ian Angell, & Jan H. Kietzmann

RFID and the end of cash

2006 | Communications of the ACM. 49(12): 90-96 | Download

Carsten Sorensen, Adel Al-Taitoon, Jan H. Kietzmann, Daniele Pica, Gamel Wiredu, Silvia Elaluf-Calderwood, ... Kofi Boateng

Exploring enterprise mobility: Lessons from the field

2008 | Information Knowledge Systems Management. 7(1-2): 243-271 | Download

Books, Book Chapters and Monographs

Jan H. Kietzmann, Milena Head, & Eldon Y. Li

For those about to tag

2009 | Mobile and Ubiquitous Commerce: Advanced E-Business Methods. Chapter 1: 1-14 | Download

Teaching Related Material

Adam J. Mills, & Jan H. Kietzmann

Five hole for food

2013 | Case with Instructional Material (Case Publishing Agency)

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