Jason Ho

Associate Professor, Marketing
Master of Philosophy in Marketing (Chinese University of Hong Kong), PhD (University of BC)

Burnaby Room: WMC 4393
Burnaby Phone: 778.782.5836

Email Address: jason_ho_3@sfu.ca

Curriculum Vitae: View


Associate Professor Jason Ho's keen interest in action movies and comic books is evident in his research, which focuses on entertainment marketing and viral marketing. He enjoys applying mathematical and statistical methods to assess marketing programs' sales and demand patterns in order to improve profits. Recently, he developed an automated demand-scheduler for multiplex movie theatres to optimize how they schedule their movies in order to improve revenues. Ho joined the Beedie School of Business in August 2007.

Specialization and Research Interests

Marketing Modeling, Entertainment Marketing, Viral Marketing

Selected Publications

Articles and Reports

Jose-Domingo Mora, Robert E. Krider, & Jason Y. Ho

Who decides what to watch on TV at home? Insights from people-meter data in Mexico: Measuring co-viewing and preference influences to help broadcasters promote programming

2015 | Journal of Advertising Research. 55(1): 22-36

Jose D. Mora, Jason Y. Ho, & Robert E. Krider

Television co-viewing in Mexico: An assessment on people meter data

2011 | Journal of Broadcasting and Electronic Media. 55(4): 448-469

Jason Y. Ho, & Charles B. Weinberg

Segmenting consumers of pirated movies

2011 | Journal of Consumer Marketing. 28(4): 252-260

Jason Y. Ho, & Melanie Dempsey

Viral marketing: Motivations to forward electronic content

2010 | Journal of Business Research. 63(9-10): 1000-1006

Jason Y. Ho, Tirtha Dhar, & Charles B. Weinberg

Playoff payoff: Super bowl advertising for movies

2009 | International Journal of Research in Marketing. 26(3): 168-179

Jehoshua Eliashberg, Quintus Hegie, Jason Y. Ho, Dennis Huisman, Steven J. Miller, Sanjeev Swami, ... Berend Wierenga

SilverScheduler: A demand-driven modeling approach for the construction of micro-schedules of movies in a multiplex

2009 | International Journal of Research in Marketing. 26(2): 75-88

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