Faculty Profile

Jason Ho

Assistant Professor & Area Coordinator, Marketing
Master of Philosophy in Marketing, Chinese University of Hong Kong; PhD, University of BC

Burnaby Phone: 778-782-5836
Surrey Phone: 778-782-5285
Burnaby Office: WMC 4393
Surrey Office: SUR 5045

Email Address:

Biography

Assistant Professor Jason Ho's keen interest in action movies and comic books is evident in his research, which focuses on entertainment marketing and viral marketing. He enjoys applying mathematical and statistical methods to assess marketing programs' sales and demand patterns in order to improve profits. Recently, he developed an automated demand-scheduler for multiplex movie theatres to optimize how they schedule their movies in order to improve revenues. Ho joined the Beedie School of Business in August 2007.

Specialization and Research Interests

Marketing Modeling, Entertainment Marketing, Viral Marketing

Selected Publications

Playoff Payoff: Super Bowl Advertising for Movies (with T. Dhar and C.Weinberg), forthcoming in International Journal of Research in Marketing

Viral Marketing: Motivations to Forward Electronic Content (with M. Dempsey), forthcoming in Journal of Business Research

SilverScheduler: A Demand-driven Modeling Approach for the Construction of Mico-schedules of Movies in a Multiplex (with J. Eliashberg, Q. Hegie, D. Huisman, S. Miller, S. Swami, C. Weinberg and B. Wierenga), International Journal of Research in Marketing, 26(2), 2009, 75-88

Working Papers

Segmenting Consumers of Pirated Movies by Channels of Acquisition (with C. Weinberg)