Faculty Profile

Judy Zaichkowsky

Professor
B.H.Ec. (British Columbia), M.Sc. (Guelph), Ph.D. (UCLA)

Burnaby Phone: 778-782-5720
Burnaby Office: WMC 4357

Email Address:

Biography

Judy Zaichkowsky is Professor of Marketing in the Beedie School of Business at Simon Fraser University. Her knowledge and expertise on the role of involvement in consumer research has had a major impact on the field of marketing.

In 2003, Dr. Zaichkowsky received a Centenary Award from the University of Guelph for her contributions to Consumer Research. She is recognized as one of the most influential authors in the field of Advertising. Her 1985 Journal of Consumer Research paper on the involvement construct has been recognized as one of the most heavily cited articles in marketing and has been translated and reprinted in many languages and in journals across the globe. Dr. Zaichkowsky's research interests have evolved since then and currently include issues relating to brand imitation, trademark infringement, and bidding behaviour. She has over 25 articles published on these topics, several of which are in the best journals in marketing.

Dr. Zaichkowsky has also written three textbooks on consumer behaviour, and has won numerous SSHRC grants. She is the author of Defending your Brand Against Imitation, a hand book on trademark infringement issues. Further, many of the issues she addresses in her research are extremely important in today's marketplace and it is for this reason that she has been asked to serve as an expert witness and advisor to corporations and organizations. In addition to her own research success, Dr. Zaichkowsky, brings a perspective that has been shaped by a wealth of experience that includes serving as a MBA program director, teaching in the capacity of a visiting scholar in a variety of countries, and serving on the review boards to many of the best journals in marketing.

Specialization and Research Interests

Questionnaire Design, Measuring Abstract Constructs, Trademark Infringement, Brand Imitation

Selected Publications

Zaichkowsky, Judith Lynne (2005). The Psychology Behind Trademark Infringement and Counterfeiting. Laurence Erlbaum , forthcoming.

Wood, Ryan and Judith Lynne Zaichkowsky, (2004), "Attitudes and Trading Behavior of Stockmarket Investors: A Segmentation Approach", Journal of Behavioral Finance. Vol. 5, No.3, 268-277.

Allen, Laurie and Judith Lynne Zaichkowsky, (2004), "Understanding Consumer Confusion on-line", in Developments in Marketing Science, Proceedings, Academy of Marketing Science, 5pp.

Kristensen, Tore, Gorm Gabrielsen, Ricky Wilke, and Judith Lynne Zaichkowsky (2003), "Plagiarized Design: Understanding Consumer Acceptance", European Advances in Consumer Research, Darach Turrley and Stephen brown, Editors, Vol.6, 42-47.

Johns, Christy and Judith Lynne Zaichkowsky (2003), "Bidding Behavior at the Auction", Psychology and Marketing, April, Vol. 20(4), 303-322.