Faculty Profile
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Leyland PittProfessor PhD Honoris Causa, Lulea University of Technology (Sweden) M.Commerce with distinction, Rhodes University PhD Marketing, University of Pretoria MBA, University of Pretoria B.Commerce Marketing with Honors, University of Pretoria B.Commerce Marketing, University of Pretoria
Segal Phone: 778-782-7712 Curriculum Vitae for Dr. Pitt BiographyLeyland F Pitt, MCom, MBA, PhD is Professor of Marketing and the Dennis F. Culver EMBA Alumni Chair of Business at the Beedie School of Business at Simon Fraser University, Vancouver, Canada, and is also a Senior Research Fellow of the Leeds University Business School in the United Kingdom. He has also taught on executive and MBA programs at major international business schools such as the Graham School of Continuing Studies at the University of Chicago, the Graduate School of Business of Columbia University, Rotterdam School of Management, and London Business School. Specialization and Research InterestsServices marketing; entrepreneurship and marketing strategy; marketing-information technology interface. Selected PublicationsBerthon, P.R.,
Pitt, L.F., Plangger, K. & Shapiro, D. (2012). Marketing Meets Web 2.0, Social Media, And Creative Consumers:
Implications For International Marketing Strategy. Business Horizons,
(forthcoming). Pitt, L.F.,
Berthon, P.R. & Robson, K. (2011). Deciding
When to Use Tablets for Business Applications. MIS Quarterly Executive,
10(3): 133-139. Pehlivan, E., Berthon, P.R. & Pitt, L.F. (2011). When Outsourcing Fragments: Customer
Creativity and Technological Transmutations. Production Planning and
Control, (forthcoming). Pehlivan, E., Berthon, P.R. & Pitt, L.F. (2011). Ad Bites: Towards A Theory of Ironic
Advertising. Journal of Advertising Research, 51(2): 417-426. Berthon, P.R.,
Pitt, L.F., Chakrabarti, R. & Berthon, J-P. (2011). Brand Worlds: From Articulation to Integration. Journal
of Advertising Research, 51(March): 170-183. Pitt, L.F., Parent,
M., Junglas, I., Chan, A. & Spyropoulou, S. (2011). Integrating the Smartphone into a Sound Environmental Information
Systems Strategy: Principles, Practices and a Research Agenda. Journal
of Strategic Information Systems, 20(1): 27-37. Campbell, C.L.,
Pitt, L.F., Parent, M. & Berthon, P.R. (2011). Talking Back: Two Approaches to Interpreting Consumer Response to
Consumer Generated Advertising. Journal of Advertising Research,
51(1): 224-238. Campbell, C.L.,
Pitt, L.F., Parent, M. & Berthon, P.R. (2011). Understanding Consumer Conversations Around Ads in a Web 2.0 World. Journal
of Advertising, 40(1): 87-102. Berthon, P.R.,
Pitt, L.F., Halvorson, W., Crittenden, V. & Ewing, M.T. (2010). Advocating Avatars: The Salesperson in
Second Life. Journal of Personal Selling and Sales
Management, 30(3): 193-206. (Lead article) Berthon, P.R. &
Pitt, L.F. (2010). Efficiency,
Effectiveness, Emergence: The Three Stages Of Designing For Consumers. Business
Horizons, 53(4): 419-425. Pitt, L.F., Parent,
M., Steyn, P.G., Berthon, P.R. & Money, A.G. (2011). The Social Media Release as a Corporate
Communications Tool for Bloggers. IEEE Transactions on Professional
Communications, 54(2): 122-132. Berthon, P.R., Pitt, L.F. & DesAutels, P. (2011). Unveiling Videos: Consumer Generated Ads as
Qualitative Inquiry. Psychology & Marketing, 28(10): 1044-1060. Newton, F., Ewing,
M.T. & Pitt, L.F. (2011). The
Intra- and Inter-Personal Dynamics of Consuming Erectile Function Aids: A
Dimensional Qualitative Research Perspective. Psychology & Marketing,
(forthcoming). Berthon, P.R.,
Pitt, L.F., Parent, M. & Berthon, J-P. (2009). Aesthetics & Ephemerality: Observing and Preserving the Luxury
Brand. California Management Review, 52(1): 45-66. Pitt, L.F., Parent,
M., Berthon, P.R. & Steyn, P.G (2010). Event Sponsorship and Ambush Marketing: Lessons from the Beijing
Olympics. Business Horizons, 53(2): 281-290. (Winner of the Business
Horizons/Elsevier Publishing Award for Best Paper in Business Horizons for
2010) Berthon, P.R.,
Pitt, L.F., Parent, M. & Berthon, J-P. (2009) Aesthetics &
Ephemerality: Observing and Preserving the Luxury Brand. California Management Review, 52(1): 45-66. Berthon, P.R.,
Pitt, L.F. & Campbell, C. (2008). Ad Lib: When Customers Create the Ad. California Management Review, 50(4):
6-30. (Lead article) Berthon, P.R.,
Pitt, L.F. & Watson, R.T. (2008). From Genesis to Revelations: The
Technology Diaspora. Communications of
the ACM, 51(12): 151-154. Berthon, P.R.,
Holbrook, M., Hulbert, J.M. & Pitt, L.F. (2007). Viewing Brands in Multiple
Dimensions. Sloan Management Review,
48(2): 37-43. Strasheim, A.C.,
Pitt, L.F. & Caruana, A. (2007). Psychometric Properties of the Schlinger
Viewer Response Profile: Evidence from a Large Sample. Journal of Advertising, 36(4): 107-120. Pitt, L.F., Watson,
R.T., Berthon, P.R., Wynne, D. & Zinkhan, G. (2006). The Penguin's Window:
Corporate Brands from an OS Perspective. Journal
of the Academy of Marketing Science, 34: 115-127. Berthon, P.R.,
Hulbert, J.M. & Pitt, L.F. (2005). Consuming Technology: Why Marketers
Sometimes Get It Wrong. California
Management Review, 88(1): 110-128. Watson, R.T.,
Zinkhan, G. & Pitt, L.F. (2004). Object-Orientation: A Tool for Enterprise
Design. California Management Review,
46(4): 89-110. Watson, R.T., Pitt,
L.F., Berthon, P. & Zinkhan, G.M. (2002). U-Commerce: Extending the
Universe of Marketing. Journal of the
Academy of Marketing Science, Fall: 329-343. Berthon, P.R.,
Pitt, L.F., Ewing, M.T. & Carr, C. (2002). Potential Research Space in MIS:
A Framework for Replication, Extension and Generation. Information Systems Research, 13(4): 416-427. Working PapersCase Studies And Special Reports Deighton, J., Pitt, L.F., Dessain, V.,
Beyersdorfer, D. & Sjöman, A. (2006). Marketing Chateau Margaux. Harvard Business School, Case Study 507033.
Boston MA: Harvard Business School Publishing. Deighton, J. & Pitt, L.F. (2008).
Marketing Chateau Margaux. Harvard
Business School, Case Study Teaching Note, 508107. Boston MA: Harvard
Business School Publishing. Morris, M.H., Schindehutte, M. & Pitt,
L.F. (1996). Sustaining the Entrepreneurial Society. Working Paper 96-01, The Research Institute for Emerging Enterprise.
Washington, D.C.: The Small Business Foundation of America. Berthon, P.R., Hulbert, J.M. & Pitt, L.F.
(1997). Brands, Brand Managers, and the Management of Brands: Where to Next? Marketing Science Institute, Commentary
Report No. 97-122, 28 pages. Cambridge, MA. Morrison, S., Parent, M. & Pitt, L.F.
(2009). The Power of Persuasion: An Exercise in Creative Persuasive Advertising.
Richard Ivey School of Business, Case
Study 9B09A001. Parent, M. & Pitt, L.F. (2009). The Power
of Persuasion: An Exercise in Creative Persuasive Advertising. Richard Ivey School of Business,
Teaching Note 8B09A01. Halvorsen, W.,
Parent, M. & Pitt, L.F. (2009). Selling Green Dots in Second Life. Richard Ivey School of Business, Case
Study 9B09A033. Halvorsen, W., Parent,
M. & Pitt, L.F. (2009). Selling Green Dots in Second Life. Richard Ivey School of Business,
Teaching Note 8B09A33. Edit this Profile |



