Leyland Pitt

Professor, Marketing and Dennis F. Culver EMBA Alumni Chair of Business
M.of Commerce, with distinction (Rhodes University); PhD, Marketing; MBA; B.Commerce, with Honors ; B. Commerce (University of Pretoria), PhD (Honoris Causa) Lulea University of Technology (Sweden)

Segal Room: SGL 3285
Segal Phone: 778.782.7712

Email Address: lpitt@sfu.ca

Curriculum Vitae: View

Biography

Leyland F Pitt, MCom, MBA, PhD, PhD, is Professor of Marketing and the Dennis F. Culver EMBA Alumni Chair of Business at the Beedie School of Business at Simon Fraser University, Vancouver, Canada. He holds adjunct professorships in marketing at the Royal Institute of Technology, Stockholm, Sweden, and at the Vienna University of Economics and Business, Austria. He has also taught on executive and MBA programs at major international business schools such as the Graham School of Continuing Studies at the University of Chicago, the Graduate School of Business of Columbia University, Rotterdam School of Management, and London Business School.

The author of more than 300 articles in peer-reviewed journals, his work has been accepted for publication by such journals as Journal of Advertising Research, Journal of Advertising, Information Systems Research, Journal of the Academy of Marketing Science, Sloan Management Review, Business Horizons, California Management Review, Communications of the ACM, and MIS Quarterly (which he also served as Associate Editor), and in 2000 he was the recipient of the Tamer Cavusgil Award of the American Marketing Association for the best article in Journal of International Marketing.

Professor Pitt has won many awards for teaching excellence, including Best Lecturer on the MBA Program, Henley Management College, UK; the Dean's Teaching Honor Roll, Beedie School of Business, Simon Fraser University, Canada; best professor and MBA Teacher of the Year, Copenhagen Business School, Denmark; and Best Professor of Program, Joint Executive MBA, University of Vienna, Austria and Carlson School of Management, University of Minnesota, USA. In 2002, Leyland Pitt was awarded the Outstanding Marketing Teacher of the Academy of Marketing Science, and in 2010 he was the recipient of the American Marketing Association's Solomon-Marshall-Stewart Pearson-Prentice Hall Innovative Marketing Teacher Award. He was elected a Distinguished Fellow of the Academy of Marketing Science in 2012.  In 2006 he was awarded the TD Canada Trust award for outstanding teachers, and listed as one of Canada's top MBA professors in the magazine, Canadian Business, in 2005.

Leyland Pitt has also presented in-house management development programs in major organization worldwide, including British Airways, Unilever, HSBC, Ernst and Young, Dixons, Volkswagen, SABMiller, the Australian Customs Service, Kone, Siemens and the Royal Metropolitan Police.

Specialization and Research Interests

Services marketing; entrepreneurship and marketing strategy; marketing-information technology interface.

Selected Publications

Articles and Reports

Edward Boon; Leyland F. Pitt; Esmail Salehi-Sangari

Managing information sharing in online communities and marketplaces

2015 | Business Horizons. 58(2): 347-353

Edward Boon; Leyland F. Pitt; Nir Ofek

“Deal of the day”: An analysis of subscriber purchase behavior

2015 | Tourism and Hospitality Research. 15(2): 105-114

Karen E. Robson; Kirk A. Plangger; Jan H. Kietzmann; Ian P. McCarthy; Leyland F. Pitt

Is it all a game? Understanding the principles of gamification

2015 | Business Horizons. 58: 411 - 420 | Download

Jan H. Kietzmann; Leyland F. Pitt; Pierre Berthon

Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing

2015 | Business Horizons. 58(2): 209-215 | Download

Edward Boon; Leyland F. Pitt; Esmail Salehi-Sangari

Managing information sharing in online communities and marketplaces

2015 | Business Horizons.

Leyland F. Pitt; Karen E. Robson; Douglas C. West

Navigating the peer-review process: Reviewers' suggestions for a manuscript

2015 | Journal of Advertising Research. 55(1): 9-17

Karen E. Robson; Leyland F. Pitt; Pierre R. Berthon

"Yes, and...": What improv theater can teach service firms

2015 | Business Horizons.

Philip DesAutels; Pierre Berthon; Albert Caruana; Leyland F. Pitt

The impact of country connectedness and cultural values on the equity of a country's workforce

2015 | Cross Cultural Management. 22(1): 2-20

Hsiu-Yuan Tsao; Colin L. Campbell; Junzhao Ma; Leyland F. Pitt

Budget allocation to grow market share and maximize customer equity: The effect of inertial segment size

2014 | Journal of Marketing Analytics. 2(4): 205-217

Karen E. Robson; Kirk A. Plangger; Jan H. Kietzmann; Ian P. McCarthy; Leyland F. Pitt

Understanding gamification of consumer experiences

2014 | Advances in Consumer Research. 42: 352-356 | Download

Stefanie S. Beninger; Michael M. Parent; Leyland F. Pitt; Anthony Chan

A content analysis of influential wine blogs

2014 | International Journal of Wine Business Research. 26(3): 168-187

Anthony Chan; Leyland F. Pitt; Deon Nel

Let's face it: Using Chernoff faces to portray social media brand image

2014 | Corporate Ownership and Control. 11(4): 609-615

Joseph Vella; Albert Caruana; Leyland F. Pitt

Elements of a talent strategy for effective relationship building: A study among bank sales and service providers

2014 | Journal of Financial Services Marketing. 19(2): 118-131

Neil Lilford; Albert Caruana; Leyland F. Pitt

Psychometric properties of the feedback orientation scale among South African salespersons

2014 | Psychological Reports. 114(1): 126-133

David R. Hannah; Michael M. Parent; Leyland F. Pitt; Pierre Berthon

It's a secret: Marketing value and the denial of availability

2014 | Business Horizons. 57(1): 49-59

Ronika Chakrabarti; Bradley R. Barnes; Pierre Berthon; Leyland F. Pitt; Lien L. Monkhouse

Goal orientation effects on behavior and performance: Evidence from international sales agents in the Middle East

2014 | International Journal of Human Resource Management. 25(2): 317-340

Philip DesAutel; Esmail Salehi-Sangari; Pierre R. Berthon; Tamara Rabinovich; Leyland F. Pitt

It's emergent: Five propositions on the relationship between creative consumers and technology

2014 | International Journal of Technology Marketing. 29(1): 72-85

Hsiu-Yuan Tsao; Leyland F. Pitt; Colin L. Campbell

Discriminating between behavior using market data from panels

2014 | International Journal of Market Research. 56(1): 73-88

Joseph Vella; Albert Caruana; Leyland F. Pitt

Organizational commitment and users' perception of ease of use: A study among bank managers

2013 | Journal of Management Development. 32(4): 351-362

Pierre Berthon; Karen E. Robson; Leyland F. Pitt

Counting the cost to the customer

2013 | Journal of Advertising Research. 53(3): 1-6

Adam J. Mills; Karen Robson; Leyland F. Pitt

Using cartoons to teach corporate social responsibility

2013 | Journal of Marketing Education. 35(2): 181-190

Karen E. Robson; Leyland F. Pitt; Asa Wallstrom

Creative market segmentation: Understanding the bugs in consumer behavior

2013 | Journal of Public Affairs. 13(2): 218-223

Ekin Pehlivan; Pierre R. Berthon; Leyland F. Pitt; Ronika Chakrabarti

When outsourcing fragments: Customer creativity and technological transmutations

2013 | Production Planning & Control. 24(4/5): 284-293

Pierre R. Berthon; Leyland F. Pitt

Brands and burlesque: Toward a theory of spoof advertising

2012 | Academy of Marketing Science Review. 2(2-4): 88-98

Ria Wiid-Daly; Leyland F. Pitt; Adam J. Mills

Every story tells a picture: Lessons from cartoons on corporate governance for senior executives

2012 | Business Horizons. 55(6): 543-550

Mignon Reyneke; Alexandra Sorokacova; Leyland F. Pitt

Managing brands in times of economic downturn: How do luxury brands fare?

2012 | Journal of Brand Management. 19(6): 457-476

Wade Halvorson; Anjali S. Bal; Leyland F. Pitt; Michael M. Parent

e-Marketing Ireland: Cashing in on green dots

2012 | Marketing Intelligence and Planning. 30(6): 625-633

Adam J. Mills; Leyland F. Pitt; Setayash Sattari

Reading between the vines: Analyzing the readability of consumer brand wine websites

2012 | International Journal of Wine Business Research. 24(3): 169-182

Pierre R. Berthon; Leyland F. Pitt; Kirk A. Plangger; Daniel Shapiro

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

2012 | Business Horizons. 55(3): 261-271

Jan H. Kietzmann; Bruno Silvestre; Ian P. McCarthy; Leyland F. Pitt

Unpacking the social media phenomenon: Towards a research agenda

2012 | Journal of Public Affairs. 12(2): 109-119 | Download

Joseph Vella; Albert Caruana; Leyland F. Pitt

Equity sensitivity, perceived performance and organizational commitment among bank managers

2012 | Journal of Financial Services Marketing. 17(1): 5-18

Jospeh Vella; Albert Caruana; Leyland F. Pitt

Perceived performance, equity sensitivity and organizational commitment among bank managers

2012 | Journal of Financial Services Marketing. 17(1): 5-18

Leyland F. Pitt

Web 2.0, social media and creative consumers - Implications for public policy: Introduction to the special edition

2012 | Journal of Public Affairs. 12(2): 105-108

Leyland F. Pitt; Victoria L. Crittenden; Kirk A. Plangger; Wade Halvorson

Case teaching in the age of technological sophistication

2012 | Journal of the Academy of Business Education. 13(Spring): 77-94

Colin L. Campbell; Pierre R. Berthon; Leyland F. Pitt; Ian P. McCarthy; Kirk A. Plangger

Making a face: graphical illustrations of managerial stances toward customer creativity

2012 | Australasian Marketing Journal. 20(1): 9-15

Fiona Newton; Michael T. Ewing; Leyland F. Pitt

The intra- and inter-personal dynamics associated with consuming sensitive products: Understanding the consumption of erectile function aids using dimensional qualitative research

2012 | Psychology and Marketing. 29(1): 1-14

Joseph Vella; Albert Caruana; Leyland F. Pitt

The effect of behavioural activation and inhibition on CRM adoption

2012 | International Journal of Bank Marketing. 30(1): 43-59

Mignon Reyneke; Leyland F. Pitt; Pierre Berthon

Fine wines and Facebook: Ignore social sties at your peril

2012 | Strategic Direction. 28(6): 14-15

Pierre R. Berthon; Colin L. Campbell; Leyland F. Pitt; Ian P. McCarthy

Creative consumers: Awareness, attitude and action

2011 | Journal of Consumer Marketing. 28(7): 500-507

Peter G. Steyn; Leyland F. Pitt; Ronika Chakrabarti

Financial services ads and viewer response profiles: Psychometric properties of a shortened scale

2011 | Journal of Financial Services Marketing. 16(3/4): 210-219

Elsamari Botha; Neil Lillford; Leyland F. Pitt

South African management literature over the past fifteen years: Content analysis of the three top south African management journals

2011 | South African Journal of Business Management [Bedryfsleiding]. 42(4): 89-98

Pierre Berthon; Leyland F. Pitt; Kirk A. Plangger; Maria Lee

The rise and rise of the smartphone app: How is IT doing?

2011 | Cutter Benchmark Review. 11(8): 5-20

Pierre R. Berthon; Leyland F. Pitt; Philip DesAutels

Unveiling videos: Consumer generated ads as qualitative inquiry

2011 | Psychology and Marketing. 28(10): 1044–1060

Setayesh Sattari; Leyland F. Pitt; Albert Caruana

How readable are mission statements? An exploratory study

2011 | Corporate Communications: An International Journal. 16(4): 282-292

Victoria L. Crittenden; William F. Crittenden; Christopher C. Pinney; Leyland F. Pitt

Implementing global corporate citizenship: An integrated business framework

2011 | Business Horizons. 54(5): 447-455

Leyland F. Pitt; Pierre R. Berthon; Karen E. Robson

Deciding when to use tablets for business applications

2011 | MIS Quarterly Executive. 10(3): 133-139

Leyland F. Pitt; Richard T. Watson

The case for cases: Writing and teaching cases for the emerging economies

2011 | Information Technology for Development. 17(4): 319-326

Wade Halvorson; Victoria L. Crittenden; Leyland F. Pitt

Teaching cases in a virtual world environment: When the traditional case classroom is problematic

2011 | Decision Sciences Journal of Innovative Education. 9(3): 485-492

Mignon Reynecke; Pierre R. Berthon; Leyland F. Pitt; Michael M. Parent

Luxury wine brand as gifts: Ontological and aesthetic perspectives

2011 | International Journal of Wine Business Research. 23(3): 258-270

Ria Wiid; Leyland F. Pitt; Anne Engstrom

Not so sexy: Public opinion of political sex scandals as reflected in political cartoons

2011 | Journal of Public Affairs. 11(3): 137-147

Hsiu-Yuan Tsao; Pierre R. Berthon; Leyland F. Pitt; Michael M. Parent

Brand signal quality of products in an asymmetric online information environment: An experimental study

2011 | Journal of Consumer Behaviour. 10(4): 169-178

Elsamari Botha; Mana Farshid; Leyland F. Pitt

How sociable? An exploratory study of university brand visibility in social media

2011 | South African Journal of Business Management [Bedryfsleiding]. 42(2): 43-51

Leyland F. Pitt; Michael M. Parent; Peter G. Steyn; Pierre R. Berthon; Arthur Money

The social media release as a corporate communication tool for bloggers

2011 | IEEE Transactions on Professional Communication. 54(2): 122-132

Ekin Pehlivan; Pierre R. Berthon; Leyland F. Pitt

Ad bites: Towards a theory of ironic advertising

2011 | Journal of Advertising Research. 51(2): 417-426

Leyland F. Pitt; Pierre R. Berthon

Just when you thought it was safe to go back into the web: Marketing meets Web 2.0, social media and creative consumers

2011 | Business Horizons. 54(3): 181-183

Leyland F. Pitt; Adam J. Mills; Anthony K. Chan

How readable are environmental policy statements? An exploratory study within the IT industry

2011 | Corporate Ownership and Control. 8(3): 258-267

Leyland F. Pitt; Michael M. Parent; Iris Junglas; Stavroula Spyropoulou; Anthony K. Chan

Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda

2011 | Journal of Strategic Information Systems. 20(1): 27-37

Colin L. Campbell; Leyland F. Pitt; Michael M. Parent; Pierre R. Berthon

Tracking back-talk in consumer-generated advertising: An analysis of two interpretative approaches

2011 | Journal of Advertising Research. 51(1): 224-238

Pierre R. Berthon; Leyland F. Pitt; Ronika Chakrabarti; Jean-Paul Berthon

Brand worlds: From articulation to integration

2011 | Journal of Advertising Research. 51(Supplement): 182-194

Mignon Reynecke; Leyland F. Pitt; Pierre R. Berthon

Luxury wine brand visibility in social media: An exploratory study

2011 | International Journal of Wine Business Research. 23(1): 21-35

Colin L. Campbell; Leyland F. Pitt; Michael M. Parent; Pierre R. Berthon

Understanding consumer conversations around ads in a Web 2.0 world

2011 | Journal of Advertising. 40(1): 87-102

Peter G. Steyn; Michael T. Ewing; Gene van Heerden; Leyland F. Pitt; Lydia Windisch

From whence it came: Understanding source effects in consumer generated advertising

2011 | International Journal of Advertising. 30(1): 133-160

Leyland F. Pitt; Setayesh Sattari; Diane L. Bevelander

Are business school mission statements readable? Evidence from the top 100

2010 | Journal of Strategic Management Education. 6(4): 1-16

Asa Wallstrom; Peter G. Steyn; Leyland F. Pitt

Expressing herself through brands: A comparative study of women in six Asian-Pacific nations

2010 | Journal of Brand Management. 18(3): 228-237

Tom J. Brown; Peter A. Dacin; Leyland F. Pitt

Corporate image and reputation in B2B markets: Insights from CI/ARG 2008

2010 | Industrial Marketing Management. 39(5): 709-711

Anjali S. Bal; Colin L. Campbell; Nathaniel J. Payne; Leyland F. Pitt

Political ad portraits: A visual analysis of constituents' reaction to political spoof ads

2010 | Journal of Public Affairs. 10(4): 313-328

Hsiu-Yuan Tsao; Leyland F. Pitt; Colin L. Campbell

Analyzing loyalty-based consumer segments to budget for loyalty and promotion programs and maximize market share

2010 | Journal of the Operational Research Society. 61(10): 1523-1529

Peter G. Steyn; Leyland F. Pitt; Arien Strasheim; Christo Boshoff; Russell Abratt

A cross-cultural study of the perceived benefits of a retailer loyalty scheme in Asia

2010 | Journal of Retailing & Consumer Services. 17(5): 355-373

Pierre R. Berthon; Leyland F. Pitt; Wade Halvorson; Michael T. Ewing; Victoria L. Crittenden

Advocating avatars: The salesperson in Second Life

2010 | Journal of Personal Selling & Sales Management. 30(3): 195-208

Pierre R. Berthon; Leyland F. Pitt

Efficiency, effectiveness, emergence: The three stages of designing for consumers

2010 | Business Horizons. 53(4): 419-425

Peter G. Steyn; Asa Wallstrom; Leyland F. Pitt

Consumer generated content and source effects in financial services advertising: An experimental study

2010 | Journal of Financial Services Marketing. 15(1): 49-61

Leyland F. Pitt; Michael M. Parent; Pierre R. Berthon; Peter G. Steyn

Event sponsorship and ambush marketing: Lessons from the Beijing olympics

2010 | Business Horizons. 53(3): 281-290

Medhi Ghazisaeedi; Leyland F. Pitt; Peter G. Steyn

Believing the bloggers: Implications of consumer skepticism for public relations

2010 | Asia-Pacific Public Relations Journal. 11(2): 79-91

Peter G. Steyn; Esmail Salehi-Sangari; Leyland F. Pitt; Michael M. Parent; Pierre R. Berthon

The social media release as a public relations tool: Intentions to use among B2B bloggers

2010 | Public Relations Review. 36(1): 87-89

Pierre R. Berthon; Victoria L. Crittenden; Philip DesAutels; Leyland F. Pitt

Get the most out of green IT

2010 | Industrial Management. September-October(5): 14-18

Pierre R. Berthon; Leyland F. Pitt; Michael M. Parent; Jean-Paul Berthon

Aesthetics and ephemerality: Observing and preserving the luxury brand

2009 | California Management Review. 52 (Fall)(1): 45-66

Leyland F. Pitt; Richard T. Watson; Pierre R. Berthon; Gabriele Piccolo; Anne Engstrom

E-commerce, Web 2.0 and entrepreneurship: Opportunities in the U-Space

2009 | International Review of Entrepreneurship. 7(1): 5-20

Anjali S. Bal; Leyland F. Pitt; Pierre R. Berthon; Philip DesAutels

Caricatures, cartoons, spoofs and satires: Political brands as butts

2009 | Journal of Public Affairs. 9(4): 229-237

Albert Caruana; Leyland F. Pitt; Pierre R. Berthon; Michael J. Page

Differentiation and the silver medal winner effects

2009 | European Journal of Marketing. 43(11/12): 1365-1377

Pierre R. Berthon; Leyland F. Pitt; Colin L. Campbell

Does brand meaning exist in similarity or singularity?

2009 | Journal of Business Research. 62(3): 356-361

Dafnis Coudounaris; Olga Kvasova; Leonidas C. Leonidou; Leyland F. Pitt; Deon Nel

Fifteen good years: An analysis of publications in management international review

2009 | Management International Review. 49(5): 671-684

Mergen Reddy; Nic S. Terblanche; Leyland F. Pitt; Michael M. Parent

How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension

2009 | Business Horizons. 52(2): 187-197

Robert A. Opoku; Albert Caruana; Leyland F. Pitt; Pierre R. Berthon; Asa Wahlstrom; Deon Nel

Online communication of brand personality: A study of MBA programs of top business schools

2009 | Journal of General Management. 35(1): 47-64

Lars Backstrom; Leyland F. Pitt; Colin L. Campbell; Deon Nel

Personal acquaintances and salespeople in financial services: Differences between customers and friends

2009 | Journal of Financial Services Marketing. 14(1): 26-39

Kylie McMullan; Pinder Rehal; Katy Read; Wang Tung Luo; Huating Wu; Leyland F. Pitt; Lisa Papania; Colin L. Campbell

Selling the Canadian Forces' brand to Canada’s youth

2009 | Marketing Intelligence and Planning. 27(4): 474-485

Hsiu-Yuan Tsao; Pei-Chun Lin; Leyland F. Pitt; Colin L. Campbell

The impact of loyalty and promotion effects on the retention rate

2009 | Journal of the Operational Research Society. 60(5): 646-651

Jean-Paul Berthon; Leyland F. Pitt; Russell Abratt; Deon Nel

Icon and markor: Links and performance in South African firms

2008 | Journal of Applied Management and Entrepreneurship. 13(1): 15-34

Pierre Berthon; Leyland F. Pitt; Dianne Cyr; Colin L. Campbell

e-Readiness and trust: Macro and micro dualities for e-commerce in a global environment

2008 | International Marketing Review. 25(6): 700-714

Pierre Berthon; Leyland F. Pitt; Colin L. Campbell

Ad lib: When customers create the ad

2008 | California Management Review. 50(4): 6-30

Pierre Berthon; Leyland F. Pitt; Jean-Paul Berthon; Colin L. Campbell; Des Thwaites

e-Relationships for e-readiness: Culture and corruption in international e-B2B

2008 | Industrial Marketing Management. 37(1): 83-91

Leyland F. Pitt; Richard T. Watson; Pierre Berthon

From genesis to revelations: The technology diaspora

2008 | Communications of the ACM. 51(12 December): 151-154

Peter G. Steyn; Gene van Heerden; Leyland F. Pitt; Christo Boshoff

Meet the bloggers: Some characteristics of serious bloggers in the Asia-Pacific region, and why PR professionals might care about them

2008 | Public Relations Quarterly. 52(3): 39-44

Melani Prinsloo; Lynne Tudhope; Leyland F. Pitt; Colin L. Campbell

Using demographics to predict smoking behavior: Large sample evidence from an emerging market

2008 | Health Marketing Quarterly. 25(3): 289-301

Leyland F. Pitt

Paul Erdos, Kevin Bacon and I: In praise of co-authorship

2008 | International Journal of Advertising. 27(2): 331-336

Nic Terblanche; Leyland F. Pitt; Deon Nel; Asa Wallstrom

Corporate governance and business ethics: Pictures of the policies

2008 | Corporate Ownership and Control. 6(2): 246-254

Leyland F. Pitt; Bodo Schlegelmilch

Juggling Janus – strategy for general managers in an age of paradoxical trends

2008 | Journal of General Management. 33(3): 67-82

Leyland F. Pitt; Ian P. McCarthy

Connecting product innovation management and marketing

2008 | Journal of Commercial Biotechnology. 14(3): 197-200

Pierre Berthon; Leyland F. Pitt; Deon Nel; Esmail Salehi-Sangari; Anne Engstrom

The biotechnology and marketing interface: Functional integration using mechanistic and holographic responses to environmental turbulence

2008 | Journal of Commercial Biotechnology. 14(3): 213-224

Lynne Tudhope; Melani Prinsloo; Leyland F. Pitt; Bradley R. Barnes

Diabetes knowledge and physician compliance: Evidence of links in a large South African sample

2008 | Journal of Medical Marketing. 8(2): 169-176

Leyland F. Pitt; Pierre R. Berthon; Gabriele Piccoli; Richard T. Watson

IS Executives: Organizational focus, customer creativity, and supplier relationships

2008 | Cutter Benchmark Review. 8(8): 5-13

Leyland F. Pitt; Richard T. Watson

An ecosystem perspective on privacy

2007 | Journal of Consumer Affairs. 41(2): 365-374

Pierre R. Berthon; Leyland F. Pitt; Ian P. McCarthy; Steven M. Kates

When customers get clever: Managerial approaches to dealing with creative consumers

2007 | Business Horizons. 50(1 (January-February)): 39-47 | Download

Arien Strasheim; Leyland F. Pitt; Albert Caruana

Psychometric properties of the Schlinger viewer response profile: Evidence from a large sample

2007 | Journal of Advertising. 36(4): 101-114

Ian P. McCarthy; Leyland F. Pitt; Colin L. Campbell; Rian Van Der Merwe; Esmail Salehi-Sangeri

Exploiting the business opportunities in bio-tech connections: The power of social networks

2007 | Journal of Commercial Biotechnology. 13(4): 245-257

Leyland F. Pitt; Lisa Papania

In the words: Managerial approaches to exploring corporate intended image through content analysis

2007 | Journal of General Management. 32(4): 1-16

Daniel Shapiro; Bonita J. Russell; Leyland F. Pitt

Strategic heterogeneity in the global mining industry

2007 | Transnational Corporations. 16(3): 1-34

Angela Y. Yee; Pierre R. Berthon; Dilip Soman; Leyland F. Pitt

Managing the creative consumer conundrum

2007 | Advances in Consumer Research. 34

Leyland F. Pitt; Frank J. Krzystofiak

Taking the tablet: An introspective persxpective on using pen-based computing in the executive case class

2007 | Journal of Executive Education. 6(1): 33-40

Mehdi Ghazisaeedi; Leyland F. Pitt; S. K. Chaharsooghi

A conceptual model for internet's impact on marketing in Iran

2007 | Journal of Research in Interactive Marketing. 1(3): 125-145

Albert Caruana; Leyland F. Pitt; Pierre Berthon; Jean-Paul Berthon

Psychometric properties of the brand personality scale: Evidence from a business school

2007 | Psychological Reports. 100(3): 789-794

Leyland F. Pitt; Pierre R. Berthon; Melani Prinsloo; Deon Nel

Do I like my icon? Determining preferences for firms' mode of strategic focus

2007 | International Journal of Technology Marketing. 2(1): 1-18

Leyland F. Pitt; Pierre R. Berthon; Richard T. Watson; Donald Wynn; Arien Strasheim

Open to all: A postmodern perspective on product development and brands in an open-source environment

2007 | International Journal of Technology Management. 2(4): 316-330

Leyland F. Pitt; Bradley R. Barnes; Ronika Chakrabarti; Dayananda Palihawadana; Mike Ewing; Elaine Leong

The internet's impact on B2B sales management: Some Australian evidence

2007 | International Journal of Technology Marketing. 2(4): 348-363

Rian van der Merwe; Leyland F. Pitt; Bradley R. Barnes; Pierre R. Berthon; Esmail Salehi-Sangari

Finding the hidden value of SME networks: Evidence from the biotech industry

2007 | International Journal of Enterprise Network Management. 2(2): 145-166

Robert A. Opoku; Russell Abratt; Mike Bendixen; Leyland F. Pitt

Communicating brand personality: Are the websites doing the talking for food SMEs?

2007 | Qualitative Market Research: An International Journal. 10(4): 362-374

Leyland F. Pitt; Esmail Salehi-Sangari; Jean-Paul Berthon; Deon Nel

The "ICON" archetype: It's influence on customer orientations and innovation in South African firms

2007 | Marketing Intelligence and Planning. 25(2): 157-174

Ronika Chakrabarti; Pierre Berthon; Richard T. Watson; Leyland F. Pitt

Quality management in business relationships: The role of brands in an open source environment

2007 | Total Quality Management and Business Excellence. 18(8): 947-955

Leyland F. Pitt; Robert Opoku; Magnus Hultman; Russell Abratt; Stavroula Spyropoulou

What I say about myself: Communication of brand personality by African countries through their tourism websites

2007 | Tourism Management. 28(3): 835-844

Rian van der Merwe; Pierre Berthon; Leyland F. Pitt; Bradley Barnes

Analyzing 'theory networks': Identifying the pivotal theories in marketing

2007 | Journal of Marketing Management. 23(3/4): 181-206

Jean-Paul Berthon; Robert A. Opoku; Leyland F. Pitt; Deon Nel

Brand management and strategic performance: Soume evidence from South Africa

2007 | Journal of African Business. 8(2): 27-40

Leyland F. Pitt; Pierre Berthon

Ambiguedad de la publicidad [The ambiguity of advertising]

2007 | Leadership Magazine. 11(September): 17-18

Leyland F. Pitt; Richard T. Watson ; Pierre Berthon ; Donald W. Zinkhan

The penguin’s window: Corporate brands from an OS perspective

2006 | Journal of the Academy of Marketing Science. 34(2): 115-127

James Armstrong; Leyland F. Pitt; Pierre Berthon

From production to performance: Solving the positioning dilemma in the dental practice

2006 | Journal of the American Dental Association. 137(September): 1283-1288

Pierre Berthon; James M. Hulbert; Leyland F. Pitt

Consuming technology: Why marketers sometimes get it wrong

2005 | California Management Review. 88 (Fall)(1): 110-128

Gene van Heerden; Esmail Salehi-Sangari; Leyland F. Pitt; Albert Caruana

Do B2B bloggers believe blogs? PR insights on blogger skepticism

2009 | Asia-Pacific Public Relations Journal. 10(Nov): 123-132

Leyland F. Pitt; Lisa Papania; Jeremy K. Hall

Flying West to get to the East: Service innovation at YVR

2009 | BC Innovation Council.

Leyland F. Pitt; Deon Nel; Gene van Heerden; Anthony Chan

The global text project: New horizons in textbook marketing

2009 | Marketing Intelligence and Planning. 27(3): 297-307

Leyland F. Pitt; Melani Prinsloo

Addressing information shortages in emerging markets: A case study from South Africa

2008 | Effective Executive. : 28-34

Leyland F. Pitt; Deon Nel; Gene van Heerden

Web 2.0 and the open source movement: Liberating textbooks

2009 | International Review of Entrepreneurship. 7(1): 33-56

Leyland F. Pitt; Melani Prinsloo; Jean-Paul Berthon

Market orientation and mode of focus: A study of South African firms

2007 | Bestuursdinamika [Management Dynamics]. 16(1): 20-33

Pierre Berthon; Leyland F. Pitt

Ambiguedad de la publicidad

2007 | Leadership Magazine. 4(11): 16-18

Books, Book Chapters and Monographs

Angeline G. Close; Anjali S. Bal; Colin L. Campbell; Leyland F. Pitt

Viewer reactions to online political spoof videos and advertisements

2012 | Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-mail. Chapter 8: 185-208

Pierre R. Berthon; Mark D. Uncles; Morris B. Holbrook; James M. Hulbert; Leyland F. Pitt

Brand manifold: Managing the temporal and socio-cultural dimensions of brands

2011 | Perspectives in Brand Management. Chapter 3:

Ian P. McCarthy; Flavio S. Fogliatto; Leyland F. Pitt; Giovani J. da Silveira; Pierre R. Berthon

Service customization through dramaturgy

2010 | Mass customization: Engineering and managing global operations. Chapter Chapter 3: 43-64 | Download

Leyland F. Pitt; Michael R. Solomon; Greg W. Marshall; Elnora W. Stuart; Bradley R. Barnes; Vincent-Wayne Mitchell

Real decisions at betfair.com

2009 | Marketing: Real People, Real Decisions (1st European Edition).

Robert D. Galliers; R T. Watson; Wendy L. Currie; Pierre R. Berthon; Leyland F. Pitt

One laptop per child (OLPC): From instrumentality to emergence in information systems

2009 | The Oxford handbook of management information systems. Chapter 26:

Zubin Sethna; Michael Morris; Rosalind Jones; Blakely Davis; Paul Harrigan; Adam J. Mills; Leyland F. Pitt; Pierre Berthon

Opportunity and entrepreneurial marketing

2007 | Entrepreneurial marketing, global perspectives. Chapter 7:

R. T. Watson; Leyland F. Pitt

Opportunities in the network age

2007 | Information systems.

Teaching Related Material

Leyland F. Pitt; Adam J. Mills; Phuong Nguyen; Jia-Rong Wu; Aschwin van Alphen-Sato

Marketing $#*! My dad says

2011 | Case with Instructional Material (Case Publishing Agency)

Leyland F. Pitt; Adam J. Mills; Benjamin Kong; Disa Novianty; Samira Ghavami; Yuli Kim

Old spice: The man your man could smell like

2011 | Case with Instructional Material (Case Publishing Agency)

Leyland F. Pitt; Christo Boshoff

Marketing for managers: A practical approach (3rd Edition)

2010 | Book, Textbook - Revised

Wade Halvorson; Michael M. Parent; Leyland F. Pitt

Selling green dots in second life

2009 | Case with Instructional Material (Case Publishing Agency) | Ivey Case Series.

Michael M. Parent; Leyland F. Pitt; Stacey Morrison

The power of persuasion: An exercise in creating persuasive advertising

2009 | Case with Instructional Material (Case Publishing Agency) | Ivey Case Series.

Minet Schindehutte; Michael H. Morris; Leyland F. Pitt

Rethinking marketing: The entrepreneurial imperative

2009 | Book, Textbook - New

Minet Schindehutte; Michael H. Morris; Leyland F. Pitt

Rethinking marketing: The entrepreneurial imperative

2009 | Book, Textbook - New

John A. Deighton; Leyland F. Pitt; Vincent M. Dessain; Daniela Beyersdorfer; Anders Sjoman

Marketing Chateau Margaux

2007 | Case with Instructional Material (Case Publishing Agency)

Powered by TRACS | Edit Your Profile