Faculty Profile

Lindsay Meredith

Professor
B.A., M.A., Ph.D. (Simon Fraser University)

Burnaby Phone: 778-782-5554
Surrey Phone: 778-782-7833
Burnaby Office: WMC 4334
Surrey Office: SUR 5054

Email Address:

Biography

Dr. Lindsay Meredith, Professor of Marketing, earned all three of his degrees – BA, MA and PhD – at Simon Fraser University and, after stints as a forest industry sales analyst and commodity broker, has been teaching at SFU for over 30 years.

One of SFU’s busiest media experts, Lindsay frequently provides perspective on important business issues for national and international newspapers, television stations and radio, work for which he was honoured with a SFU President’s media award in 2001. “I’m a very big proponent of the very major responsibility that universities have, to be much more involved in their communities,” he says. “I strongly encourage professors that they have a responsibility to work with the media.”

Lindsay’s research interests focuses on business-to-business marketing and includes demand estimation, customer profiles, marketing data and databank analyses. He also sits on the review boards of a number of publications, including the International Quarterly Journal of Marketing and the Journal of Global Marketing.

Specialization and Research Interests

Business marketing, demand estimation, market strategy, marketing management information systems.

Selected Publications

Gross, Andrew, Peter Banting, Lindsay Meredith and David Ford, Business Marketing, Houghton Mifflin Company, Boston, Mass., U.S.A; Exhibit 1-1 “A Simplified View of Buyers & Sellers in Business Marketing” reprinted in McColl, J., Kennedy et al., Services Marketing John Wiley & Sons Australia 2003.

Kotler, Phillip, Gary Armstrong and Peggy Cunningham, Principles of Marketing 5th Cdn. ed. "The North American Music Industry and the Internet" case and analysis, video produced by CBC's Venture, (national television program) Pearson Prentice Hall, 2002.

Meredith, Lindsay and Dennis Maki, " Product Cannibalization and the Role of Prices," Applied Economics, vol. 33, 2001.

Vining, Aidan, and Lindsay Meredith, "Metachoice for Strategic Analysis," European Management Journal, Vol.18, No. 6 (2001) 605-618.

Working Papers

Meredith, Lindsay, “Demand Estimation for Business Markets” submitted to Industrial Marketing Management Journal

Meredith Lindsay "Market Threat Analysis" submitted to Journal Of Business and Industrial Marketing Research