Faculty Profile

Lindsay Meredith

Professor
B.A., M.A., Ph.D. (Simon Fraser University)

Burnaby Phone: 778-782-5554
Burnaby Office: WMC 4334

Email Address:

Biography

Dr. Lindsay Meredith, Professor of Marketing, earned all three of his degrees – BA, MA and PhD – at Simon Fraser University and, after stints as an international forest industry sales analyst and commodity broker, has been teaching at SFU for over 30 years.

Consulting experience includes major multinational corporations, senior levels of the federal and provincial governments and major law firms.
One of SFU’s busiest media experts, Lindsay frequently provides perspective on important business issues for national and international newspapers, television stations and radio, work for which he was honoured with a SFU President’s media award in 2001. Interviews have included BBC London, BBC World News, Voice of America - Asia (30 million listeners), Bloomberg's Business News, AP France, and major Chinese newspapers. Interviews completed to date - over 1700. “I’m a very big proponent of the very major responsibility that universities have, to be much more involved in their communities,” he says. “I strongly encourage professors that they have a responsibility to work with the media.”

Lindsay’s research interests focuses on business-to-business marketing and includes demand estimation, customer profiles, marketing data and databank analyses. He also sits on the review boards of a number of publications, including The Journal of Industrial Marketing Management and Business and Industrial Marketing

Specialization and Research Interests

Business marketing, demand estimation, market strategy, marketing management information systems.

Selected Publications

Meredith, Lindsay and Geoffrey Poitras, “Ethical Transparency and Government Regulation of Canada's Medical Research Industry “, Oxford Round Table, Oxford University 2008. Meredith, Lindsay, “ A Diagrammatical Template for Business Market Demand Estimation”, Industrial Marketing Management, Elesvier Science Inc., Vol. 35 Issue 4, (2006) p. 431-445. Emerald Publishing “Citation of Excellence Award” selected from among 15,000 articles in 400 management journals. Meredith, Lindsay N., "U.S. Multinational Investment in Canadian Manufacturing Industries," The Review of Economics and Statistics, Harvard University, 66 (February 1984) 111-119. Meredith, Lindsay, “Scanning for Market Threats”, Journal of Business and Industrial Marketing, Emerald Group Publishing Ltd., Vol. 22, Issue 4/5, (2007) p. 211-219. Gross, Andrew, Peter Banting, Lindsay Meredith and David Ford, Business Marketing, Houghton Mifflin Company, Boston, Mass., U.S.A; Exhibit 1-1 “A Simplified View of Buyers & Sellers in Business Marketing” reprinted in McColl, J., Kennedy et al., Services Marketing John Wiley & Sons Australia 2003.

Kotler, Phillip, Gary Armstrong and Peggy Cunningham, Principles of Marketing 5th Cdn. ed. "The North American Music Industry and the Internet" case and analysis, video produced by CBC's Venture, (national television program) Pearson Prentice Hall, 2002.

Meredith, Lindsay and Dennis Maki, " Product Cannibalization and the Role of Prices," Applied Economics, vol. 33, 2001.

Vining, Aidan, and Lindsay Meredith, "Metachoice for Strategic Analysis," European Management Journal, Vol.18, No. 6 (2001) 605-618.

Working Papers

Meredith, Lindsay, Multiple Marketing Plans

Meredith , Lindsay, Marketing Plans for Damage Control