Lindsay Meredith

Professor, Marketing
B.A., M.A., Ph.D. (Simon Fraser)

Burnaby Room: WMC 4334
Burnaby Phone: 778.782.5554

Email Address:

Curriculum Vitae: View


  • Lindsay Meredith is a Professor of Marketing at Simon Fraser University. His research areas focus on business-to-business and strategic marketing. Areas of specialization include demand estimation, marketing strategy, customer profiles, marketing data and databank analyses. He also sits on the review boards of a number of publications, including the Journal of Business and Industrial Marketing and Industrial Marketing Management. Publications include articles in Harvard’s Review of Economics and Statistics, Columbia Journal of World Business and Oxford’s Forum on Public Policy. He has one article that was selected by Emerald Publishing for the top 50 out of 15,000 articles from 400 business journals world wide. Two books have been co-authored with his business-to-business marketing text selling internationally. Dr. Meredith’s 33 years of business experience are both in multinational corporations as a senior sales analyst and as a commodity broker on the North American rail market. He has three decades of consulting experience to multinationals and senior levels of government.

  • Lindsay has completed over 1800 interviews for national and international media. TV interviews include, BBC London and BBC World News, Xinhua News (Chinese national news agency) and all Canadian national and international broadcast stations. Radio broadcasts have been done for American Public Broadcast Radio and Voice of America (30 million listeners) as well as syndicated American radio (500 stations). Print interviews have been completed for the New York Observer; Liberation (French national daily paper); The London Daily Telegraph; Sing Tao and Sing Pao; (national Chinese papers) Time Magazine; Newsweek Magazine; National Agence France­-Presse (AFP); and Bloomberg’s Business News Wire. Internet interviews include Huffington Post among many others. 

Specialization and Research Interests

Business marketing, demand estimation, market strategy, marketing management information systems.

Selected Publications

Meredith, Lindsay and Geoffrey Poitras, “Ethical Transparency and Government Regulation of Canada's Medical Research Industry“, Oxford Round Table, Oxford University 2008.

Meredith, Lindsay, “ A Diagrammatical Template for Business Market Demand Estimation”, Industrial Marketing Management, Elesvier Science Inc., Vol. 35 Issue 4, (2006) p. 431-445. Emerald Publishing “Citation of Excellence Award” selected from among 15,000 articles in 400 management journals.

Meredith, Lindsay N., "U.S. Multinational Investment in Canadian Manufacturing Industries," The Review of Economics and Statistics, Harvard University, 66 (February 1984) 111-119.

Meredith, Lindsay, “Scanning for Market Threats”, Journal of Business and Industrial Marketing, Emerald Group Publishing Ltd., Vol. 22, Issue 4/5, (2007) p. 211-219.

Gross, Andrew, Peter Banting, Lindsay Meredith and David Ford, Business Marketing, Houghton Mifflin Company, Boston, Mass., U.S.A; Exhibit 1-1 “A Simplified View of Buyers & Sellers in Business Marketing” reprinted in McColl, J., Kennedy et al., Services Marketing John Wiley & Sons Australia 2003.

Kotler, Phillip, Gary Armstrong and Peggy Cunningham, Principles of Marketing 5th Cdn. ed. "The North American Music Industry and the Internet" case and analysis, video produced by CBC's Venture, (national television program) Pearson Prentice Hall, 2002.

Meredith, Lindsay and Dennis Maki, " Product Cannibalization and the Role of Prices," Applied Economics, vol. 33, 2001.

Vining, Aidan, and Lindsay Meredith, "Metachoice for Strategic Analysis," European Management Journal, Vol.18, No. 6 (2001) 605-618.

Working Papers

Meredith, Lindsay, Multiple Marketing Plans

Meredith , Lindsay, Marketing Plans for Damage Control

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