Lindsay Meredith

Professor, Marketing
B.A., M.A., Ph.D. (Simon Fraser)

Burnaby Room: WMC 4334
Burnaby Phone: 778.782.5554

Email Address:

Curriculum Vitae: View


  • Lindsay Meredith is a Professor of Marketing at Simon Fraser University. His research areas focus on business-to-business and strategic marketing. Areas of specialization include demand estimation, marketing strategy, customer profiles, marketing data and databank analyses. He also sits on the review boards of a number of publications, including the Journal of Business and Industrial Marketing and Industrial Marketing Management. Publications include articles in Harvard’s Review of Economics and Statistics, Columbia Journal of World Business and Oxford’s Forum on Public Policy. He has one article that was selected by Emerald Publishing for the top 50 out of 15,000 articles from 400 business journals world wide. Two books have been co-authored with his business-to-business marketing text selling internationally. Dr. Meredith’s 33 years of business experience are both in multinational corporations as a senior sales analyst and as a commodity broker on the North American rail market. He has three decades of consulting experience to multinationals and senior levels of government.

  • Lindsay has completed over 1800 interviews for national and international media. TV interviews include, BBC London and BBC World News, Xinhua News (Chinese national news agency) and all Canadian national and international broadcast stations. Radio broadcasts have been done for American Public Broadcast Radio and Voice of America (30 million listeners) as well as syndicated American radio (500 stations). Print interviews have been completed for the New York Observer; Liberation (French national daily paper); The London Daily Telegraph; Sing Tao and Sing Pao; (national Chinese papers) Time Magazine; Newsweek Magazine; National Agence France­-Presse (AFP); and Bloomberg’s Business News Wire. Internet interviews include Huffington Post among many others. 

Specialization and Research Interests

Business marketing, demand estimation, market strategy, marketing management information systems.

Selected Publications

Articles and Reports

Geoffrey Poitras; Lindsay Meredith

Ethical transparency and economic medicalization

2009 | Journal of Business Ethics. 86(3): 313-325

Lindsay Meredith; Geoffrey Poitras

Ethical transparency and government regulation of Canada's medical research industry

2008 | Forum on Public Policy.

Lindsay Meredith

Scanning for market threats

2007 | Journal of Business and Industrial Marketing. 22(4/5): 211-219

Lindsay Meredith

CBC marketplace video documentary

2007 | Basic marketing: A global-managerial approach, 12th Canadian edition.

Lindsay Meredith

The North American music industry and the Internet

2007 | Basic marketing: A global-managerial approach, 12th Canadian edition.

Lindsay Meredith

A diagrammatical template for business market demand estimation

2006 | Industrial Marketing Management. 35(4): 431-445

Lindsay Meredith; Dennis Maki

Product cannibalization and the role of prices

2001 | Applied Economics. 33: 1785-1793

Aidan R. Vining; Lindsay Meredith

Metachoice for strategic analysis

2001 | European Management Journal. 18(6): 605-6018

Lindsay Meredith

U.S. multinational investment in Canadian manufacturing industries

1984 | The Review of Economics and Statistics. 66: 111-119

Teaching Related Material

William D. Perreault Jr.; E J. McCarthy; Lindsay Meredith; Lynne Ricker

Basic marketing: A global-managerial approach, 12th Canadian edition

2007 | Book, Textbook - Revised

Andrew Gross; Peter Banting ; Lindsay Meredith; David Ford

Exhibit 1-1: A simplified view of buyers & sellers in business marketing

2003 | Book Chapter, Textbook - New | Business Marketing.

Phillip Kotler; Lindsay Meredith; Gary Armstrong; Peggy Cunningham

The North American music industry and the internet

2002 | Book Chapter, Textbook - New | Principles of Marketing 5th Cdn. ed..

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