Faculty Profile

Michael Parent

Professor
Director, CIBC Centre for Corporate Governance and Risk Management
B.Com. (Carleton), M.B.A., Ph.D. (Queen's)

Segal Phone: 778-782-5214
Segal Office: Segal 3245

Email Address:

Biography

Michael Parent is Professor of Management Information Systems and Marketing, and Director of the CIBC Centre for Corporate Governance and Risk Management at the Beedie School of Business, Simon Fraser University, Vancouver, Canada. He received his MBA and PhD degrees from Queen’s University, Kingston, Canada. Before becoming an academic, he spent over a decade in the high technology industry. He was an assistant professor at the Richard Ivey School of Business from 1996-2002. In 2002 he joined SFU Business.

An award-winning teacher, he has also received several research grants and awards. His current research interests center on governance practices at the Board level, e-business and social media, and luxury brands. Michael sits on the editorial review board for Journal of Advertising Research and Business Horizons. He has published in practitioner-oriented journals like California Management Review and Business Horizons, as well as both MIS and Marketing academic journals like JMIS, JA, JSIS, I&M, IEEE and JAR. A paper he co-authored on Ambush Marketing won the “2010 Article of the Year” prize from Business Horizons.

Michael has also written over 30 teaching case studies and co-authored three case teaching books. A case he recently co-authored on Second Life won the “2010 Pearson Education Prize for the Best Case Study” at the Academy of Marketing Conference.

Michael is an active executive educator, and has taught programs for the federal and many provincial governments in Canada, as well as companies like McCain Foods, SASOL, Bosch Industries, and the BC Transmission Corporation amongst others. He is the Academic Director for the Vancouver Directors’ Education Program for Canada’s Institute for Corporate Directors. He is affiliated with the University of Queensland and the Australian National University in Australia, as well as the Luleå University of Technology in Sweden, and teaches at the Rotterdam School of Management, Erasmus University.

Specialization and Research Interests

eMarketing / Web 2.0, IS Strategy, IT Governance, Brands, Corporate Governance