Michael Parent

Professor, Management Information Systems
B.Com. (Carleton), M.B.A., Ph.D. (Queen's)

Segal Room: SGL 3915
Segal Phone: 778.782.5397

Email Address: mparent@sfu.ca

Curriculum Vitae: View

Biography

Michael Parent is Professor of Management Information Systems and Marketing at the Beedie School of Business, Simon Fraser University, Vancouver, Canada. He received his MBA and PhD degrees from Queen’s University, Kingston, Canada and qualified for the Institute of Corporate Directors ICD.D designation. Before becoming an academic, he spent over a decade in the high technology industry. Before joining Beedie, he was an assistant professor at the Richard Ivey School of Business from 1996-2002.

An award-winning teacher, he has also received several research grants and awards. His current research interests center on governance practices at the Board level, e-business and social media, and luxury brands. Michael sits on the editorial review board for Journal of Advertising Research. He has published in practitioner-oriented journals like California Management Review and Business Horizons, as well as both MIS and Marketing academic journals like JMIS, JA, JSIS, I&M, IEEE and JAR. Michael has also written over 40 teaching case studies and co-authored three case teaching books. 

Michael is an active executive educator, and has taught programs for the federal and many provincial governments in Canada, as well as companies like McCain Foods, SASOL, Bosch Industries, and the BC Transmission Corporation amongst others. He is the Academic Director for the Vancouver Directors’ Education Program for Canada’s Institute of Corporate Directors. He is affiliated with the University of Queensland in Brisbane, Australia.

Specialization and Research Interests

eMarketing / Web 2.0, Strategy, IT Governance, Corporate Governance, Luxury brands / wine marketing.

Selected Publications

[{"id":"21621","IC_id":"770","Title":"Ambush marketing hurt Adidas: Li Ning was the clear brand winner of the 2008 Olympics","Year":"2010","Date":"2010-04-20","kind_id":"47","Type":"Publication","KindName":"Newspaper Article","WebProfileCategory":null,"DOI":null,"PublisherName":"National Post","PublisherCity":"Don Mills","PublisherCountry":"Canada","bookTitle":"","bookChapter":null,"journalTitle":"Financial Post","journalVolume":null,"journalIssue":"April 2010","pages":null,"presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}]},{"id":"21621","IC_id":"771","Title":"Stretching the luxury brand: Why do so many luxury brand extensions fail?","Year":"2009","Date":"2009-10-28","kind_id":"47","Type":"Publication","KindName":"Newspaper Article","WebProfileCategory":null,"DOI":null,"PublisherName":"National Post","PublisherCity":"Don Mills","PublisherCountry":"Canada","bookTitle":"","bookChapter":null,"journalTitle":"Financial Post","journalVolume":null,"journalIssue":"October 28","pages":null,"presentationVenueName":null,"URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}]},{"id":"21621","IC_id":"5015","Title":"A content analysis of influential wine blogs","Year":"2014","Date":"2014-07-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/IJWBR-09-2013-0036\t","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Wine Business Research","journalVolume":"26","journalIssue":"3","pages":"168-187","URL":null,"contributors":[{"firstName":"Stefanie","middleName":"Shirlee Ann","lastName":"Beninger"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Anthony","middleName":"","lastName":"Chan"}],"icKind":"journal"},{"id":"21621","IC_id":"4198","Title":"It's a secret: Marketing value and the denial of availability","Year":"2014","Date":"2014-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2013.09.001","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"57","journalIssue":"1","pages":"49-59","URL":null,"contributors":[{"firstName":"David","middleName":"Ramsay","lastName":"Hannah"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21621","IC_id":"2369","Title":"A comparative survey of legal awareness between Hong Kong and Canadian managers","Year":"2013","Date":"2013-03-01","kind_id":"23","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Sweet & Maxwell Ltd","PublisherCity":"London","PublisherCountry":"United Kingdom","journalTitle":"Company Lawyer","journalVolume":"34","journalIssue":"3","pages":"88-91","URL":null,"contributors":[{"firstName":"Daniel","middleName":"","lastName":"Ho"},{"firstName":"Alex","middleName":"","lastName":"Lau"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Angus","middleName":"","lastName":"Young"}],"icKind":"journal"},{"id":"21621","IC_id":"2100","Title":"Corporate governance: Velocity & visibility","Year":"2012","Date":"2012-11-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2012.08.002","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"55","journalIssue":"6","pages":"525-527","URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"2102","Title":"e-Marketing Ireland: Cashing in on green dots","Year":"2012","Date":"2012-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/02634501211262591","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Marketing Intelligence and Planning","journalVolume":"30","journalIssue":"6","pages":"625-633","URL":null,"contributors":[{"firstName":"Wade","middleName":"","lastName":"Halvorson"},{"firstName":"Anjali","middleName":"Suniti","lastName":"Bal"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"3895","Title":"Advancing theory through the conceptualization and development of causal attributions for computer performance histories","Year":"2012","Date":"2012-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1145\/2516955.2516957","PublisherName":"Association for Computing Machinery, Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"DATA BASE for Advances in Information Systems","journalVolume":"44","journalIssue":"3","pages":"8-33","URL":null,"contributors":[{"firstName":"Helen","middleName":"","lastName":"Kelley"},{"firstName":"Deborah","middleName":"","lastName":"Compeau"},{"firstName":"Chris","middleName":"","lastName":"Higgins"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"2101","Title":"Operatic flash mob: Consumer arousal, connectedness, and emotion","Year":"2012","Date":"2012-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/cb.384","PublisherName":"John Wiley & Sons Ltd","PublisherCity":"Bognor Regis","PublisherCountry":"United Kingdom","journalTitle":"Journal of Consumer Behaviour","journalVolume":"11","journalIssue":"3","pages":"244-251","URL":null,"contributors":[{"firstName":"Philip","middleName":"Stanley","lastName":"Grant"},{"firstName":"Anjali","middleName":"Suniti","lastName":"Bal"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"308","Title":"Luxury wine brand as gifts: Ontological and aesthetic perspectives","Year":"2011","Date":"2011-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1108\/17511061111163078","PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"International Journal of Wine Business Research","journalVolume":"23","journalIssue":"3","pages":"258-270","URL":null,"contributors":[{"firstName":"Mignon","middleName":"","lastName":"Reynecke"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"2103","Title":"The value of a nugget","Year":"2011","Date":"2011-08-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"Senate Hall Academic Publishing","PublisherCity":"Dublin","PublisherCountry":"Ireland","journalTitle":"Journal of Strategic Management Education","journalVolume":"7","journalIssue":"3","pages":"1-14","URL":null,"contributors":[{"firstName":"Kirk","middleName":"A","lastName":"Plangger"},{"firstName":"Nicholas","middleName":"Tyler","lastName":"Facey"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"75","Title":"Brand signal quality of products in an asymmetric online information environment: An experimental study","Year":"2011","Date":"2011-07-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1002\/cb.327","PublisherName":"John Wiley & Sons Ltd","PublisherCity":"Bognor Regis","PublisherCountry":"United Kingdom","journalTitle":"Journal of Consumer Behaviour","journalVolume":"10","journalIssue":"4","pages":"169-178","URL":null,"contributors":[{"firstName":"Hsiu-Yuan","middleName":"","lastName":"Tsao"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"505","Title":"The social media release as a corporate communication tool for bloggers","Year":"2011","Date":"2011-06-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1109\/TPC.2010.2046055","PublisherName":"IEEE","PublisherCity":"Piscataway","PublisherCountry":"United States","journalTitle":"IEEE Transactions on Professional Communication","journalVolume":"54","journalIssue":"2","pages":"122-132","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Peter","middleName":"G","lastName":"Steyn"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Arthur","middleName":"","lastName":"Money"}],"icKind":"journal"},{"id":"21621","IC_id":"761","Title":"The new WTP: Willingness to participate","Year":"2011","Date":"2011-05-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2011.01.003","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"54","journalIssue":"3","pages":"219-229","URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Kirk","middleName":"A","lastName":"Plangger"},{"firstName":"Anjali","middleName":"Suniti","lastName":"Bal"}],"icKind":"journal"},{"id":"21621","IC_id":"265","Title":"Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda","Year":"2011","Date":"2011-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.jsis.2010.09.005","PublisherName":"Elsevier BV * North-Holland","PublisherCity":"Amsterdam","PublisherCountry":"Netherlands","journalTitle":"Journal of Strategic Information Systems","journalVolume":"20","journalIssue":"1","pages":"27-37","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Iris","middleName":"","lastName":"Junglas"},{"firstName":"Stavroula","middleName":"","lastName":"Spyropoulou"},{"firstName":"Anthony","middleName":"Kin Hung","lastName":"Chan"}],"icKind":"journal"},{"id":"21621","IC_id":"762","Title":"Instant innovation: From zero to full speed in fifteen years: How online offerings have reshaped marketing research","Year":"2011","Date":"2011-03-01","kind_id":"23","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2501\/JAR-51-1-072-086","PublisherName":"World Advertising Research Center Ltd (US)","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Journal of Advertising Research","journalVolume":"51","journalIssue":"Supplement","pages":"72-84","URL":null,"contributors":[{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Kirk","middleName":"A","lastName":"Plangger"},{"firstName":"Gian","middleName":"M","lastName":"Fulgoni"}],"icKind":"journal"},{"id":"21621","IC_id":"763","Title":"Tracking back-talk in consumer-generated advertising: An analysis of two interpretative approaches","Year":"2011","Date":"2011-03-01","kind_id":"23","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2501\/JAR-51-1-224-238","PublisherName":"World Advertising Research Center Ltd (US)","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Journal of Advertising Research","journalVolume":"51","journalIssue":"1","pages":"224-238","URL":null,"contributors":[{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21621","IC_id":"516","Title":"Understanding consumer conversations around ads in a Web 2.0 world","Year":"2011","Date":"2011-01-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2753\/JOA0091-3367400106","PublisherName":"M.E. Sharpe, Inc","PublisherCity":"Armonk","PublisherCountry":"United States","journalTitle":"Journal of Advertising","journalVolume":"40","journalIssue":"1","pages":"87-102","URL":null,"contributors":[{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21621","IC_id":"40","Title":"An exploratory study into brand alignment in B2B relationships","Year":"2010","Date":"2010-10-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.indmarman.2010.02.009","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Industrial Marketing Management","journalVolume":"39","journalIssue":"5","pages":"712-720","URL":null,"contributors":[{"firstName":"Colin","middleName":"Leslie","lastName":"Campbell"},{"firstName":"Lisa","middleName":"","lastName":"Papania"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Dianne","middleName":"","lastName":"Cyr"}],"icKind":"journal"},{"id":"21621","IC_id":"194","Title":"Event sponsorship and ambush marketing: Lessons from the Beijing olympics","Year":"2010","Date":"2010-05-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2010.01.002\t","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"53","journalIssue":"3","pages":"281-290","URL":null,"contributors":[{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Peter","middleName":"G","lastName":"Steyn"}],"icKind":"journal"},{"id":"21621","IC_id":"506","Title":"The social media release as a public relations tool: Intentions to use among B2B bloggers","Year":"2010","Date":"2010-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.pubrev.2009.09.005\t","PublisherName":"Elsevier Ltd (UK)","PublisherCity":"Oxford","PublisherCountry":"United Kingdom","journalTitle":"Public Relations Review","journalVolume":"36","journalIssue":"1","pages":"87-89","URL":null,"contributors":[{"firstName":"Peter","middleName":"G","lastName":"Steyn"},{"firstName":"Esmail","middleName":"","lastName":"Salehi-Sangari"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Pierre","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21621","IC_id":"30","Title":"Aesthetics and ephemerality: Observing and preserving the luxury brand","Year":"2009","Date":"2009-11-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"No DOI","PublisherName":"University of California, Berkeley * Haas School of Business","PublisherCity":"Berkeley","PublisherCountry":"United States","journalTitle":"California Management Review","journalVolume":"52 (Fall)","journalIssue":"1","pages":"45-66","URL":null,"contributors":[{"firstName":"Pierre","middleName":"","lastName":"Berthon"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Jean-Paul","middleName":"","lastName":"Berthon"}],"icKind":"journal"},{"id":"21621","IC_id":"518","Title":"Understanding IT governance: A case of two financial mutuals. Research note","Year":"2009","Date":"2009-07-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"I G I Global","PublisherCity":"Hershey","PublisherCountry":"United States","journalTitle":"Journal of Global Information Management","journalVolume":"17","journalIssue":"3","pages":"59-75","URL":null,"contributors":[{"firstName":"Alastair","middleName":"","lastName":"Robb"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"238","Title":"Governing information technology risk","Year":"2009","Date":"2009-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.2307\/41166497","PublisherName":"University of California, Berkeley * Haas School of Business","PublisherCity":"Berkeley","PublisherCountry":"United States","journalTitle":"California Management Review","journalVolume":"51","journalIssue":"3","pages":"134-152","URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Blaize","middleName":"Horner","lastName":"Reich"}],"icKind":"journal"},{"id":"21621","IC_id":"247","Title":"How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension","Year":"2009","Date":"2009-03-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"10.1016\/j.bushor.2008.11.001","PublisherName":"Elsevier Inc","PublisherCity":"New York","PublisherCountry":"United States","journalTitle":"Business Horizons","journalVolume":"52","journalIssue":"2","pages":"187-197","URL":null,"contributors":[{"firstName":"Mergen","middleName":"","lastName":"Reddy"},{"firstName":"Nic","middleName":"S","lastName":"Terblanche"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"3896","Title":"Robbing Peter to pay Paul: The differential effect of GSS restrictiveness on process satisfaction and group cohesion","Year":"2008","Date":"2008-07-01","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":"","PublisherName":"Springer Netherlands","PublisherCity":"Dordrecht","PublisherCountry":"Netherlands","journalTitle":"Group Decision & Negotiation","journalVolume":"17","journalIssue":"4","pages":"303-320","URL":null,"contributors":[{"firstName":"Wm.","middleName":"David","lastName":"Salisbury"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Wynne","middleName":"W","lastName":"Chin"}],"icKind":"journal"},{"id":"21621","IC_id":"3176","Title":"Extending models of flow and e-loyalty","Year":"2007","Date":"2007-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"The Information Institute","PublisherCity":"Washington","PublisherCountry":"United States","journalTitle":"Journal of Information Science & Technology","journalVolume":"4","journalIssue":"2","pages":"3-22","URL":null,"contributors":[{"firstName":"Joe","middleName":"","lastName":"Ilsever"},{"firstName":"Dianne","middleName":"","lastName":"Cyr"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"3913","Title":"The 6th and biggest lie of all: Lessons from a decade of e-tailing","Year":"2007","Date":"2007-00-00","kind_id":"31","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Non-Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","journalTitle":"Ivey Business Journal","journalVolume":"November\/December","journalIssue":null,"pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"3914","Title":"Data theft or loss: Ten things your lawyer must tell you about handling information","Year":"2007","Date":"2007-00-00","kind_id":"31","Type":"Publication","KindName":"Journal Article, Public or Trade Journal - Non-Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","journalTitle":"Ivey Business Journal","journalVolume":"July\/August","journalIssue":null,"pages":null,"URL":null,"contributors":[{"firstName":"Craig","middleName":"","lastName":"Bavis"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"2573","Title":"Technology evaluation and selection: Exploring the role and influence of ceremony","Year":"2004","Date":"2004-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Elsevier BV * North-Holland","PublisherCity":"Amsterdam","PublisherCountry":"Netherlands","journalTitle":"Journal of Strategic Information Systems","journalVolume":"13","journalIssue":"4","pages":null,"URL":null,"contributors":[{"firstName":"Peter","middleName":"Maxwell","lastName":"Tingling"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"2574","Title":"Extending the capabilities of Internet-based research - Lessons from the field","Year":"2003","Date":"2003-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Emerald Group Publishing Ltd","PublisherCity":"Bingley","PublisherCountry":"United Kingdom","journalTitle":"Internet Research","journalVolume":"13","journalIssue":"3","pages":"223-235","URL":null,"contributors":[{"firstName":"Peter","middleName":"Maxwell","lastName":"Tingling"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Michael","middleName":"","lastName":"Wade"}],"icKind":"journal"},{"id":"21621","IC_id":"2575","Title":"Mimetic isomorphism and technology evaluation: Does imitation transcend judgment","Year":"2002","Date":"2002-00-00","kind_id":"1","Type":"Publication","KindName":"Journal Article, Academic Journal - Peer Reviewed","WebProfileCategory":"Articles and Reports","DOI":null,"PublisherName":"Association for Information Systems","PublisherCity":"Atlanta","PublisherCountry":"United States","journalTitle":"Journal of the Association for Information Systems","journalVolume":"3","journalIssue":"5","pages":"113","URL":null,"contributors":[{"firstName":"Peter","middleName":"Maxwell","lastName":"Tingling"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"journal"},{"id":"21621","IC_id":"3907","Title":"Understanding IT governance: A case of two financial mutuals. Research note","Year":"2011","Date":"2011-06-01","kind_id":"15","Type":"Publication","KindName":"Book Chapter, Scholarly Book - New","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":"10.4018\/978-1-60960-605-3.ch003","PublisherName":"I G I Global","PublisherCity":"Hershey","PublisherCountry":"United States","bookTitle":"International enterprises and global information technologies: Advancing management practices","bookChapter":"3","pages":"41-61","URL":null,"contributors":[{"firstName":"Alastair","middleName":"","lastName":"Robb"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"book","editors":[{"firstName":"Felix","middleName":"B","lastName":"Tan"}]},{"id":"21621","IC_id":"287","Title":"Ji'nan Broadcasting Corporation","Year":"2009","Date":"2009-03-01","kind_id":"16","Type":"Publication","KindName":"Book Chapter, Scholarly Book - Revised","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":null,"PublisherName":"John Wiley & Sons, Inc","PublisherCity":"Hoboken","PublisherCountry":"United States","bookTitle":"Project Management Case Studies, 3rd Edition","bookChapter":null,"pages":"196-204","URL":null,"contributors":[{"firstName":"Ken","middleName":"","lastName":"Mark"},{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"book","editors":[{"firstName":"Harold","middleName":"","lastName":"Kerzner"}]},{"id":"21621","IC_id":"3908","Title":"Zhou Jianglin, Project Manager","Year":"2009","Date":"2009-03-01","kind_id":"16","Type":"Publication","KindName":"Book Chapter, Scholarly Book - Revised","WebProfileCategory":"Books, Book Chapters and Monographs","DOI":null,"PublisherName":"John Wiley & Sons, Inc","PublisherCity":"Hoboken","PublisherCountry":"United States","bookTitle":"Project Management Case Studies, 3rd Edition","bookChapter":null,"pages":"399-402","URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"book","editors":[{"firstName":"Harold","middleName":"","lastName":"Kerzner"}]},{"id":"21621","IC_id":"1982","Title":"Methanex: Developing strategy in a commodity industry","Year":"2013","Date":"2013-06-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Daniel","middleName":"","lastName":"Shapiro"},{"firstName":"Carolyn","middleName":"P.","lastName":"Egri"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Adam","middleName":"Joseph","lastName":"Mills"}],"icKind":"book"},{"id":"21621","IC_id":"3909","Title":"SalinaBear: Monetizing a YouTube Profile","Year":"2013","Date":"2013-01-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Anjali","middleName":"Suniti","lastName":"Bal"},{"firstName":"Karen","middleName":"E","lastName":"Robson"}],"icKind":"book"},{"id":"21621","IC_id":"420","Title":"Selling green dots in second life","Year":"2009","Date":"2009-11-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":"Ivey Case Series","bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Wade","middleName":"","lastName":"Halvorson"},{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"}],"icKind":"book"},{"id":"21621","IC_id":"495","Title":"The power of persuasion: An exercise in creating persuasive advertising","Year":"2009","Date":"2009-01-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":"Ivey Case Series","bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Leyland","middleName":"Frederick","lastName":"Pitt"},{"firstName":"Stacey","middleName":"","lastName":"Morrison"}],"icKind":"book"},{"id":"21621","IC_id":"3911","Title":"Sydney Water customer information and billing system (B)","Year":"2008","Date":"2008-12-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"book"},{"id":"21621","IC_id":"3910","Title":"Sydney Water customer information and billing system (A)","Year":"2008","Date":"2008-11-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"}],"icKind":"book"},{"id":"21621","IC_id":"3912","Title":"Swimming in the virtual community pool with PlentyofFish","Year":"2008","Date":"2008-03-01","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Wai Lok","middleName":"","lastName":"Cheung"},{"firstName":"Chris","middleName":"","lastName":"Ellison"},{"firstName":"Prarthana","middleName":"","lastName":"Kumar"},{"firstName":"Jeremy","middleName":"","lastName":"Kyle"},{"firstName":"Stacey","middleName":"","lastName":"Morrison"}],"icKind":"book"},{"id":"21621","IC_id":"3915","Title":"Paybox.net: Mobilizing m-commerce","Year":"2007","Date":"2007-00-00","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Harpreet","middleName":"","lastName":"Singh"},{"firstName":"Matt","middleName":"","lastName":"Woerner"},{"firstName":"Yulian","middleName":"","lastName":"Zhang"}],"icKind":"book"},{"id":"21621","IC_id":"3916","Title":"Jay Nielsen & Akka International: Outsourcing in India","Year":"2007","Date":"2007-00-00","kind_id":"4","Type":"Publication","KindName":"Case with Instructional Material (Case Publishing Agency)","WebProfileCategory":"Teaching Related Material","DOI":null,"PublisherName":"Ivey Management Services","PublisherCity":"Toronto","PublisherCountry":"Canada","bookTitle":null,"bookChapter":null,"pages":null,"URL":null,"contributors":[{"firstName":"Michael","middleName":"M","lastName":"Parent"},{"firstName":"Tom","middleName":"","lastName":"Sperry"}],"icKind":"book"}]

Articles and Reports

Beninger, S. S. A., Parent, M. M., Pitt, L. F., & Chan, A. (2014). A content analysis of influential wine blogs. International Journal of Wine Business Research, 26(3), 168-187. http://doi.org/10.1108/IJWBR-09-2013-0036

Hannah, D. R., Parent, M. M., Pitt, L. F., & Berthon, P. (2014). It's a secret: Marketing value and the denial of availability. Business Horizons, 57(1), 49-59. http://doi.org/10.1016/j.bushor.2013.09.001

Ho, D., Lau, A., Parent, M. M., & Young, A. (2013). A comparative survey of legal awareness between Hong Kong and Canadian managers. Company Lawyer, 34(3), 88-91.

Parent, M. M. (2012). Corporate governance: Velocity & visibility. Business Horizons, 55(6), 525-527. http://doi.org/10.1016/j.bushor.2012.08.002

Halvorson, W., Bal, A. S., Pitt, L. F., & Parent, M. M. (2012). e-Marketing Ireland: Cashing in on green dots. Marketing Intelligence and Planning, 30(6), 625-633. http://doi.org/10.1108/02634501211262591

Kelley, H., Compeau, D., Higgins, C., & Parent, M. M. (2012). Advancing theory through the conceptualization and development of causal attributions for computer performance histories. DATA BASE for Advances in Information Systems, 44(3), 8-33. http://doi.org/10.1145/2516955.2516957

Grant, P. S., Bal, A. S., & Parent, M. M. (2012). Operatic flash mob: Consumer arousal, connectedness, and emotion. Journal of Consumer Behaviour, 11(3), 244-251. http://doi.org/10.1002/cb.384

Reynecke, M., Berthon, P., Pitt, L. F., & Parent, M. M. (2011). Luxury wine brand as gifts: Ontological and aesthetic perspectives. International Journal of Wine Business Research, 23(3), 258-270. http://doi.org/10.1108/17511061111163078

Plangger, K. A., Facey, N. T., & Parent, M. M. (2011). The value of a nugget. Journal of Strategic Management Education, 7(3), 1-14. http://doi.org/No DOI

Tsao, H., Berthon, P., Pitt, L. F., & Parent, M. M. (2011). Brand signal quality of products in an asymmetric online information environment: An experimental study. Journal of Consumer Behaviour, 10(4), 169-178. http://doi.org/10.1002/cb.327

Pitt, L. F., Parent, M. M., Steyn, P. G., Berthon, P., & Money, A. (2011). The social media release as a corporate communication tool for bloggers. IEEE Transactions on Professional Communication, 54(2), 122-132. http://doi.org/10.1109/TPC.2010.2046055

Parent, M. M., Plangger, K. A., & Bal, A. S. (2011). The new WTP: Willingness to participate. Business Horizons, 54(3), 219-229. http://doi.org/10.1016/j.bushor.2011.01.003

Pitt, L. F., Parent, M. M., Junglas, I., Spyropoulou, S., & Chan, A. K. H. (2011). Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda. Journal of Strategic Information Systems, 20(1), 27-37. http://doi.org/10.1016/j.jsis.2010.09.005

Campbell, C. L., Parent, M. M., Plangger, K. A., & Fulgoni, G. M. (2011). Instant innovation: From zero to full speed in fifteen years: How online offerings have reshaped marketing research. Journal of Advertising Research, 51(Supplement), 72-84. http://doi.org/10.2501/JAR-51-1-072-086

Campbell, C. L., Pitt, L. F., Parent, M. M., & Berthon, P. (2011). Tracking back-talk in consumer-generated advertising: An analysis of two interpretative approaches. Journal of Advertising Research, 51(1), 224-238. http://doi.org/10.2501/JAR-51-1-224-238

Campbell, C. L., Pitt, L. F., Parent, M. M., & Berthon, P. (2011). Understanding consumer conversations around ads in a Web 2.0 world. Journal of Advertising, 40(1), 87-102. http://doi.org/10.2753/JOA0091-3367400106

Campbell, C. L., Papania, L., Parent, M. M., & Cyr, D. (2010). An exploratory study into brand alignment in B2B relationships. Industrial Marketing Management, 39(5), 712-720. http://doi.org/10.1016/j.indmarman.2010.02.009

Pitt, L. F., Parent, M. M., Berthon, P., & Steyn, P. G. (2010). Event sponsorship and ambush marketing: Lessons from the Beijing olympics. Business Horizons, 53(3), 281-290. http://doi.org/10.1016/j.bushor.2010.01.002

Steyn, P. G., Salehi-Sangari, E., Pitt, L. F., Parent, M. M., & Berthon, P. (2010). The social media release as a public relations tool: Intentions to use among B2B bloggers. Public Relations Review, 36(1), 87-89. http://doi.org/10.1016/j.pubrev.2009.09.005

Berthon, P., Pitt, L. F., Parent, M. M., & Berthon, J. (2009). Aesthetics and ephemerality: Observing and preserving the luxury brand. California Management Review, 52 (Fall)(1), 45-66. http://doi.org/No DOI

Robb, A., & Parent, M. M. (2009). Understanding IT governance: A case of two financial mutuals. Research note. Journal of Global Information Management, 17(3), 59-75.

Parent, M. M., & Reich, B. H. (2009). Governing information technology risk. California Management Review, 51(3), 134-152. http://doi.org/10.2307/41166497

Reddy, M., Terblanche, N. S., Pitt, L. F., & Parent, M. M. (2009). How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension. Business Horizons, 52(2), 187-197. http://doi.org/10.1016/j.bushor.2008.11.001

Salisbury, W. D., Parent, M. M., & Chin, W. W. (2008). Robbing Peter to pay Paul: The differential effect of GSS restrictiveness on process satisfaction and group cohesion. Group Decision & Negotiation, 17(4), 303-320.

Ilsever, J., Cyr, D., & Parent, M. M. (2007). Extending models of flow and e-loyalty. Journal of Information Science & Technology, 4(2), 3-22.

Parent, M. M. (2007). The 6th and biggest lie of all: Lessons from a decade of e-tailing. Ivey Business Journal, November/December.

Bavis, C., & Parent, M. M. (2007). Data theft or loss: Ten things your lawyer must tell you about handling information. Ivey Business Journal, July/August.

Tingling, P. M., & Parent, M. M. (2004). Technology evaluation and selection: Exploring the role and influence of ceremony. Journal of Strategic Information Systems, 13(4).

Tingling, P. M., Parent, M. M., & Wade, M. (2003). Extending the capabilities of Internet-based research - Lessons from the field. Internet Research, 13(3), 223-235.

Tingling, P. M., & Parent, M. M. (2002). Mimetic isomorphism and technology evaluation: Does imitation transcend judgment. Journal of the Association for Information Systems, 3(5), 113.

Books, Book Chapters and Monographs

Robb, A., Parent, M. M., & Tan, F. B. (2011). Understanding IT governance: A case of two financial mutuals. Research note. International enterprises and global information technologies: Advancing management practices (41-61). Hershey, United States: I G I Global.

Mark, K., Parent, M. M., & Kerzner, H. (2009). Ji'nan Broadcasting Corporation. Project Management Case Studies, 3rd Edition (196-204). Hoboken, United States: John Wiley & Sons, Inc.

Parent, M. M., & Kerzner, H. (2009). Zhou Jianglin, Project Manager. Project Management Case Studies, 3rd Edition (399-402). Hoboken, United States: John Wiley & Sons, Inc.

Teaching Related Material

Shapiro, D., Egri, C. P., Parent, M. M., & Mills, A. J. (2013). Methanex: Developing strategy in a commodity industry. Case with Instructional Material (Case Publishing Agency).

Parent, M. M., Bal, A. S., & Robson, K. E. (2013). SalinaBear: Monetizing a YouTube Profile. Case with Instructional Material (Case Publishing Agency).

Halvorson, W., Parent, M. M., & Pitt, L. F. (2009). Selling green dots in second life. Case with Instructional Material (Case Publishing Agency).

Parent, M. M., Pitt, L. F., & Morrison, S. (2009). The power of persuasion: An exercise in creating persuasive advertising. Case with Instructional Material (Case Publishing Agency).

Parent, M. M. (2008). Sydney Water customer information and billing system (B). Case with Instructional Material (Case Publishing Agency).

Parent, M. M. (2008). Sydney Water customer information and billing system (A). Case with Instructional Material (Case Publishing Agency).

Parent, M. M., Cheung, W. L., Ellison, C., Kumar, P., Kyle, J., & Morrison, S. (2008). Swimming in the virtual community pool with PlentyofFish. Case with Instructional Material (Case Publishing Agency).

Parent, M. M., Singh, H., Woerner, M., & Zhang, Y. (2007). Paybox.net: Mobilizing m-commerce. Case with Instructional Material (Case Publishing Agency).

Parent, M. M., & Sperry, T. (2007). Jay Nielsen & Akka International: Outsourcing in India. Case with Instructional Material (Case Publishing Agency).

Powered by TRACS | Edit Your Profile