Michael Parent

Professor, Management Information Systems
B.Com. (Carleton), M.B.A., Ph.D. (Queen's)

Segal Room: SGL 3265
Segal Phone: 778.782.5214

Email Address: mparent@sfu.ca

Curriculum Vitae: View

Biography

Michael Parent is Professor of Management Information Systems and Marketing at the Beedie School of Business, Simon Fraser University, Vancouver, Canada. He received his MBA and PhD degrees from Queen’s University, Kingston, Canada and qualified for the Institute of Corporate Directors ICD.D designation. Before becoming an academic, he spent over a decade in the high technology industry. Before joining Beedie, he was an assistant professor at the Richard Ivey School of Business from 1996-2002.

An award-winning teacher, he has also received several research grants and awards. His current research interests center on governance practices at the Board level, e-business and social media, and luxury brands. Michael sits on the editorial review board for Journal of Advertising Research. He has published in practitioner-oriented journals like California Management Review and Business Horizons, as well as both MIS and Marketing academic journals like JMIS, JA, JSIS, I&M, IEEE and JAR. Michael has also written over 40 teaching case studies and co-authored three case teaching books. 

Michael is an active executive educator, and has taught programs for the federal and many provincial governments in Canada, as well as companies like McCain Foods, SASOL, Bosch Industries, and the BC Transmission Corporation amongst others. He is the Academic Director for the Vancouver Directors’ Education Program for Canada’s Institute of Corporate Directors. He is affiliated with the University of Queensland in Brisbane, Australia.

Specialization and Research Interests

eMarketing / Web 2.0, Strategy, IT Governance, Corporate Governance, Luxury brands / wine marketing.

Selected Publications

Articles and Reports

Stefanie S. Beninger; Michael M. Parent; Leyland F. Pitt; Anthony Chan

A content analysis of influential wine blogs

2014 | International Journal of Wine Business Research. 26(3): 168-187

David R. Hannah; Michael M. Parent; Leyland F. Pitt; Pierre Berthon

It's a secret: Marketing value and the denial of availability

2014 | Business Horizons. 57(1): 49-59

Daniel Ho; Alex Lau; Michael M. Parent; Angus Young

A comparative survey of legal awareness between Hong Kong and Canadian managers

2013 | Company Lawyer. 34(3): 88-91

Michael M. Parent

Corporate governance: Velocity & visibility

2012 | Business Horizons. 55(6): 525-527

Wade Halvorson; Anjali S. Bal; Leyland F. Pitt; Michael M. Parent

e-Marketing Ireland: Cashing in on green dots

2012 | Marketing Intelligence and Planning. 30(6): 625-633

Helen Kelley; Deborah Compeau; Chris Higgins; Michael M. Parent

Advancing theory through the conceptualization and development of causal attributions for computer performance histories

2012 | DATA BASE for Advances in Information Systems. 44(3): 8-33

Philip S. Grant; Anjali S. Bal; Michael M. Parent

Operatic flash mob: Consumer arousal, connectedness, and emotion

2012 | Journal of Consumer Behaviour. 11(3): 244-251

Mignon Reynecke; Pierre R. Berthon; Leyland F. Pitt; Michael M. Parent

Luxury wine brand as gifts: Ontological and aesthetic perspectives

2011 | International Journal of Wine Business Research. 23(3): 258-270

Kirk A. Plangger; Nicholas T. Facey; Michael M. Parent

The value of a nugget

2011 | Journal of Strategic Management Education. 7(3): 1-14

Hsiu-Yuan Tsao; Pierre R. Berthon; Leyland F. Pitt; Michael M. Parent

Brand signal quality of products in an asymmetric online information environment: An experimental study

2011 | Journal of Consumer Behaviour. 10(4): 169-178

Leyland F. Pitt; Michael M. Parent; Peter G. Steyn; Pierre R. Berthon; Arthur Money

The social media release as a corporate communication tool for bloggers

2011 | IEEE Transactions on Professional Communication. 54(2): 122-132

Michael M. Parent; Kirk A. Plangger; Anjali S. Bal

The new WTP: Willingness to participate

2011 | Business Horizons. 54(3): 219-229

Leyland F. Pitt; Michael M. Parent; Iris Junglas; Stavroula Spyropoulou; Anthony K. Chan

Integrating the smartphone into a sound environmental information systems strategy: Principles, practices and a research agenda

2011 | Journal of Strategic Information Systems. 20(1): 27-37

Colin L. Campbell; Michael M. Parent; Kirk A. Plangger; Gian M. Fulgoni

Instant innovation: From zero to full speed in fifteen years: How online offerings have reshaped marketing research

2011 | Journal of Advertising Research. 51(Supplement): 72-84

Colin L. Campbell; Leyland F. Pitt; Michael M. Parent; Pierre R. Berthon

Tracking back-talk in consumer-generated advertising: An analysis of two interpretative approaches

2011 | Journal of Advertising Research. 51(1): 224-238

Colin L. Campbell; Leyland F. Pitt; Michael M. Parent; Pierre R. Berthon

Understanding consumer conversations around ads in a Web 2.0 world

2011 | Journal of Advertising. 40(1): 87-102

Colin Campbell; Lisa Papania; Michael M. Parent; Dianne Cyr

An exploratory study into brand alignment in B2B relationships

2010 | Industrial Marketing Management. 39(5): 712-720

Leyland F. Pitt; Michael M. Parent; Pierre R. Berthon; Peter G. Steyn

Event sponsorship and ambush marketing: Lessons from the Beijing olympics

2010 | Business Horizons. 53(3): 281-290

Peter G. Steyn; Esmail Salehi-Sangari; Leyland F. Pitt; Michael M. Parent; Pierre R. Berthon

The social media release as a public relations tool: Intentions to use among B2B bloggers

2010 | Public Relations Review. 36(1): 87-89

Pierre R. Berthon; Leyland F. Pitt; Michael M. Parent; Jean-Paul Berthon

Aesthetics and ephemerality: Observing and preserving the luxury brand

2009 | California Management Review. 52 (Fall)(1): 45-66

Michael M. Parent; Blaize H. Reich

Governing information technology risk

2009 | California Management Review. 51(3): 134-152

Mergen Reddy; Nic S. Terblanche; Leyland F. Pitt; Michael M. Parent

How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension

2009 | Business Horizons. 52(2): 187-197

Alastair Robb; Michael M. Parent

Understanding IT governance: A case of two financial mutuals. Research note

2009 | Journal of Global Information Management. 17(3): 59-75

Wm. D. Salisbury; Michael M. Parent; Wynne W. Chin

Robbing Peter to pay Paul: The differential effect of GSS restrictiveness on process satisfaction and group cohesion

2008 | Group Decision & Negotiation. 17(4): 303-320

Joe Ilsever; Dianne Cyr; Michael M. Parent

Extending models of flow and e-loyalty

2007 | Journal of Information Science & Technology. 4(2): 3-22

Michael M. Parent

The 6th and biggest lie of all: Lessons from a decade of e-tailing

2007 | Ivey Business Journal. November/December

Craig Bavis; Michael M. Parent

Data theft or loss: Ten things your lawyer must tell you about handling information

2007 | Ivey Business Journal. July/August

Peter M. Tingling; Michael M. Parent

Technology evaluation and selection: Exploring the role and influence of ceremony

2004 | Journal of Strategic Information Systems. 13(4)

Peter M. Tingling; Michael M. Parent; Michael Wade

Extending the capabilities of Internet-based research - Lessons from the field

2003 | Internet Research. 13(3): 223-235

Peter M. Tingling; Michael M. Parent

Mimetic isomorphism and technology evaluation: Does imitation transcend judgment

2002 | Journal of the Association for Information Systems. 3(5): 113

Books, Book Chapters and Monographs

Ken Mark; Michael M. Parent; Harold Kerzner

Ji'nan Broadcasting Corporation

2009 | Project Management Case Studies, 3rd Edition. 196-204

Felix B. Tan; Alastair Robb; Michael M. Parent

Understanding IT governance: A case of two financial mutuals. Research note

2009 | International enterprises and global information technologies: Advancing management practices. Chapter 3: 41-61

Michael M. Parent; Harold Kerzner

Zhou Jianglin, Project Manager

2009 | Project Management Case Studies, 3rd Edition. 399-402

Teaching Related Material

Daniel Shapiro; Carolyn P. Egri; Michael M. Parent; Adam J. Mills

Methanex: Developing strategy in a commodity industry

2013 | Case with Instructional Material (Case Publishing Agency)

Michael M. Parent; Anjali S. Bal; Karen E. Robson

SalinaBear: Monetizing a YouTube Profile

2013 | Case with Instructional Material (Case Publishing Agency)

Wade Halvorson; Michael M. Parent; Leyland F. Pitt

Selling green dots in second life

2009 | Case with Instructional Material (Case Publishing Agency) | Ivey Case Series.

Michael M. Parent; Leyland F. Pitt; Stacey Morrison

The power of persuasion: An exercise in creating persuasive advertising

2009 | Case with Instructional Material (Case Publishing Agency) | Ivey Case Series.

Michael M. Parent

YVR: The midway acquisition

2009 | Case with Instructional Material (Case Publishing Agency) | Ivey Case Series.

Michael M. Parent

Sydney Water customer information and billing system (A)

2008 | Case with Instructional Material (Case Publishing Agency)

Michael M. Parent

Sydney Water customer information and billing system (B)

2008 | Case with Instructional Material (Case Publishing Agency)

Michael M. Parent; Wai Lok Cheung; Chris Ellison; Prarthana Kumar; Jeremy Kyle; Stacey Morrison

Swimming in the virtual community pool with PlentyofFish

2008 | Case with Instructional Material (Case Publishing Agency)

Michael M. Parent; Harpreet Singh; Matt Woerner; Yulian Zhang

Paybox.net: Mobilizing m-commerce

2007 | Case with Instructional Material (Case Publishing Agency)

Michael M. Parent; Tom Sperry

Jay Nielsen & Akka International: Outsourcing in India

2007 | Case with Instructional Material (Case Publishing Agency)

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