Srabana Dasgupta

Associate Professor, Marketing and Strategy
Ph.D (University of Southern California, Los Angeles), M.A. (Delhi School of Economics), B.A. (Jadavpur University)

Burnaby Room: WMC 4366
Burnaby Phone: 778.782.3652

Email Address:

Curriculum Vitae: View

Specialization and Research Interests

Durable goods; pricing; choice models; models of information asymmetry

Selected Publications

Articles and Reports

Xiaohua Zeng, Srabana Dasgupta, & Charles B. Weinberg

The effects of a "no-haggle" channel on marketing strategies

2014 | International Journal of Research in Marketing. 31(4): 434-443

Xiaohua Zeng, Srabana Dasgupta, & Charles Weinberg

How good are you at getting a lower price: A field study of the us automobile market

2012 | Journal of Consumer Affairs. 35(2): 255-274

Rui (Juliet) Zhu, Xinlei (Jack) Chen, & Srabana Dasgupta

Can trade-ins hurt you? Exploring the effect of a trade-in on consumers' willingness to pay for a new product

2008 | Journal of Marketing Research. 45(2): 159-170

Srabana Dasgupta, Sivaramakrishnan Siddarth, & Jorge Silva-Risso

Lease or buy? A structural model of a consumer’s vehicle and contract decisions

2007 | Journal of Marketing Research. 44(3): 490-502

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