Yupin Yang

Assistant Professor, Marketing
Ph.D. Marketing (University of Toronto, Canada), B.Sc. Operations Research and Statistics (Fudan University, China)

Burnaby Room: WMC 4368
Burnaby Phone: 778.782.4186

Email Address: yupin_yang@sfu.ca

Curriculum Vitae: View

Biography

A love of sports spills over into assistant professor Yupin Yang's research, which focuses on sports marketing and branding strategies. Her research also includes search advertising, and pricing in hosipitality industry. Yupin joined the Beedie School of Business in September 2007 from the University of Toronto where she earned a PhD in marketing. She appreciates Vancouver's outdoors lifestyle very much.

Specialization and Research Interests

Sports Marketing, Athlete Branding, Quantitative Marketing, Two-sided Matching Model, Search Advertising. 

Selected Publications

Articles and Reports

Yupin Yang; Mengze Shi

Rise and fall of stars: Investigating the evolution of star status in professional team sports

2011 | International Journal of Research in Marketing. 28(4): 352-366

Yupin Yang; Mengze Shi; Avi Goldfarb

Estimating the value of brand alliances in professional team sports

2009 | Marketing Science. 28(6): 1095-1111

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