Yupin Yang

Assistant Professor, Marketing
Ph.D. Marketing (University of Toronto, Canada), B.Sc. Operations Research and Statistics (Fudan University, China)

Burnaby Room: WMC 4368
Burnaby Phone: 778.782.4186

Email Address: yupin_yang@sfu.ca

Curriculum Vitae: View


A love of sports spills over into assistant professor Yupin Yang's research, which focuses on sports marketing and branding strategies, new product diffusion and salesperson compensation. Yupin joined the Beedie School of Business in September 2007 from the University of Toronto where she recently earned a PhD in marketing. Yupin joined Beedie because of the faculty's balanced interests in both research and teaching. She also appreciates Vancouver's outdoors lifestyle.

Specialization and Research Interests

Celebrity Branding, Sports Marketing, Quantitative Marketing, Structural Models

Selected Publications

Yang, Yupin & Mengze Shi (2011). Rise and fall of stars: Investigating the evolution of star status in professional team sports. International Journal of Research in Marketing, 28(4): 352-366.

Yang, Yupin, Mengze Shi & Avi Goldfard (2009). Estimating the value of brand alliances in professional team sports. Marketing Science, 28(6): 1095-1111.

Working Papers

Yang, Yupin & Mengze Shi.  Feedback control during sales contest.

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