Marketing

For full papers, please contact the authors.

Journal Articles Published:

Berthon, P., Pitt, L.F., Berthon, J., Campbell, C. & Thwaites, D. (2008). e-Relationships for e-Readiness: Culture and Corruption in International e-B2B. Industrial Marketing Management. 37, 83-91. [Journal Abstract]

Berthon, P., Pitt, L.F., Campbell, C. (2008). Ad Lib: When Customers Create the Ad. California Management Review. 50(4) [Journal Abstract]

Berthon, P., Pitt, L.F. Campbell, C. (2008). Does Brand Meaning Exist in Similarity or Singularity? Journal of Business Research. [Journal Abstract]

Berthon, P., Pitt, L.F., Nel, D., Salehi-Sangari, E. & Engstrom, A. (2008). The Biotechnology and Marketing Interface: Functional Integration Using Mechanistic and Holographic Responses to Environmental Turbulence. Journal of Commercial Biotechnology. 14(3) 213-224. [Journal Abstract]

Berthon, P., Pitt, L.F., Watson, R.T. (2008). From Genesis to Revelations: The Technology Diaspora. Communications of the ACM. 51(12), 151-154. [Journal Abstract]

Papania, L., Shapiro, D.M., Peloza, J. (2008). Social Impact as a Measure of Fit Between Firm Activities and Stakeholder Expectations. International Journal of Business Governance and Ethics. 4(1), 3-16. [Journal Abstract]

Peloza, J. & Hassay, D.N. (2008). Make Versus Buy Philanthropy: Managing Firm-Cause Relationships for Strategic and Social Benefit. Journal of Nonprofit and Public Sector Marketing. 19(2), 69-90. [Journal Abstract]

Peloza, J., Hudson, S., and Hassay, D.N. (2008). The Marketing of Employee Volunteerism. Journal of Business Ethics. [Journal Abstract]

Peloza, J. & Papania, L. (2008). The Missing Link Between Corporate Social Responsibility and Financial Performance: Stakeholder Salience and Identification. Corporate Reputation Review. 11(2), 169-181. [Journal Abstract]

Poitras, G. & Meredith, L. (2008). Ethical Transparency and Economic Medicalization. Journal of Business Ethics. [Journal Abstract]

Tudhope, L., Prinsloo, M., Pitt, L.F. & Barnes, B.R. (2008). Diabetes Knowledge and Physician Compliance: Evidence of Links in a Large South African Sample. Journal of Medical Marketing. 8, 169-176. [Journal Abstract]

Berthon, P.R., Pitt, L.F., McCarthy, I.P. & Kates, S.M. (2007). When Customers Get Clever: Managerial Approaches to Dealing with Creative Consumers. Business Horizons. 50, 39-47. [Journal Abstract]

Chakrabarti, R., Berthon, P. Watson, R.T. & Pitt, L.F. (2007). Quality Management in Business Relationships: The Role of Brands in an Open Source Environment. Total Quality Management. 18(8), 947-955. [Journal Abstract]

Hudson, S., Hudson, D. & Peloza, J. (2007). Meet the Parents: A Parents' Perspective on Product Placement in Children's Films. Journal of Business Ethics. 80(2), 289-304. [Journal Abstract

McCarthy, I.P., Pitt, L.F., Campbell, C., van der Merwe, R. & Salehi-Sangeri, E. (2007). Exploiting the Business Opportunities in Biotech Connections: The Power of Social Networks. Journal of Commercial Biotechnology. 13(4), 245-257. [Journal Abstract]

Meredith, L. (2007). Scanning for Market Threats. Journal of Business & Industrial Marketing. 22(4), 211-219. [Journal Abstract]

Peloza, J. & Hassay, D.N. (2007). Does Vice Make Nice? The Viability and Vituousness of Charity Lotteries. Journal of Nonprofit and Public Sector Marketing. 18(1), 57-80. [Journal Abstract]

Peloza, J. & Hassay, D.N. (2007). A Typology of Charity Support Behaviors: Toward a Holistic View of Helping. Journal of Nonprofit and Public Sector Marketing. 17(1.2), 135-151. [Journal Abstract]

Pitt, L.F., Opoku, R., Hultman, M., Abratt, R. & Spyropoulou, S. (2007). What I Say About Myself: Communication of Brand Personality by African Countries. Tourism Management. 28, 835-844. [Journal Abstract]

Strasheim, A., Pitt, L.F. & Caruana, A. (2007). Psychometric Properties of the Schlinger Viewer Response Profile (VRP). Journal of Advertising. 36(4), 101-114. [Journal Abstract]

Bertels, S. & Peloza, J. (2006). Running Just to Stand Still? Managing CSR Reputation in an Era of Ratcheting Expectations. Corporate Reputation Review. 11(1), 56-72. [Journal Abstract]

Pitt, L.F., van der Merwe, R., Berthon, P., Salehi-Sangari, E. & Caruana, A. (2006). Global Alliance Networks: A Comparison of Biotech SMEs in Sweden and Australia. Industrial Marketing Management. 35, 600-610. [Journal Abstract]

Pitt, L.F., Watson, R.T., Berthon, P., Wynn, D. & Zinkhan, G. (2006). The Penguin's Window: Corporate Brands From an Open-Source Perspective. Journal of the Academy of Marketing Science. 34(2), 115-127. [Journal Abstract]

Conference Papers:

Berthon, P., Pitt, L.F., Campbell, C. Robson, M., Page, K. & Palihawadana, D. (2008). Creative Consumers: Awareness, Attitude & Action - Instrument & Preliminary Results [Conference Abstract]

Berthon, P., Pitt & L.F. (2008). Lampooning Latte: Toward a Theory of Spoof Advertising [Conference Abstract]

Ho, J.Y.C., & Dempsey, M. (2008). Viral Marketing: Motivations to Forward Electronic Content [Conference Abstract]

Bertels, S. & Peloza, J. (2007). Running Just to Stand Still? Managing CSR Reputation in an Era of Ratcheting Expectations [Conference Abstract]

Campbell, C., Pitt, L.F. & Berthon, P. (2007). Multiple Meanings? A Mutual Knowledge Perspective on Brand Co-creation [Conference Abstract]

Francis, J. & Mauser, G. (2007). Arrested Development: The Impact of the ‘US War on Drugs’ on the Macro and Micro Business Climate of Countries in the Caribbean Basin [Conference Abstract]

Francis, J. (2007). Critical Firm Internationalization Studies: A Call for Research Within the Extant Literature [Conference Abstract]

Krider, R. E., Putler, D., Dhar, T. & Mora, J. (2007). Empirical Study of Homogeneous Retailer Agglomeration [Conference Abstract]

Mora, J. & Krider, R. E. (2007). Life Beyond Individual Choice: Group Behaviour in Television Audiences [Conference Abstract]

Peloza, J. & Papania, L. (2007). CSR and Financial Performance: Stakeholder Salience and Identification [Conference Abstract]

Pitt, L.F., Campbell, C., Tudhope, L. & Prinsloo, M. (2007). Using Demographics to Predict Smoking Behavior: Large Sample Evidence from an Emerging Market [Conference Abstract]

Chang, J. (2006). Exploring the Value of Art Film Audiences [Conference Abstract]

Peloza, J. & White, K. (2006). Hey, What Gives? The Effects of Altruistic Versus Egoistic Charity Appeals on Donation Intentions [Conference Abstract]

Peloza, J., Merz, M. A. & Chen, Q. (2006). Standardization or Localization? Using Corporate Philanthropy to Build the Reputation of Global Firms [Conference Abstract]

Gabrielsen, G., Kirstensen, T. & Zaichkowsky, J. (2006). The Value of Design [Conference Abstract]

Working Paper Series in Marketing:

Krider, R. E., Li, T., Yong, L. & Weinberg, C.B. (2006). Demand and Distribution Relationships in the Ready-to-Drink-Ice Tea Market: A Graphical Approach [Working Paper Abstract 2006-36]

Crader, S. & Zaichkowsky, J. (2006). The Art of Marketing [Working Paper Abstract 2006-34]

Chuu, S.L.H., Chang, J. & Zaichkowsky, J. (2006). Exploring Art Film Audiences [Working Paper Abstract 2006-33]

Krider, R. E. (2006). Research Opportunities at the Movies [Working Paper Abstract 2006-32]

Pitt, L.F. & Page, M.J. (2006). Grading and Feedback of Marketing Management Case Studies: The Elegant and Warm Approach [Working Paper Abstract 2006-31]

Pitt, L.F., van der Merwe, R., Berthon, P., Salehi-Sangeri, E., & Caruana, A. (2006). Global Alliance Networks: A Comparison of Biotech SMEs in Sweden and Australia [Working Paper Abstract 2006-30]

Armstrong, J., Pitt, L.F. & Berthon, P. (2006). From Production to Performance: Solving the Positioning Dilemma in the Dental Practice [Working Paper Abstract 2006-29]

Watson, R.T., Berthon, P., Pitt, L.F. & Zinkhan, G.M. (2006). Marketing in the Age of the Network: From Marketplace to U-Space [Working Paper Abstract 2006-27]

van der Merwe, R., Pitt, L.F. & Berthon, P. (2006). Elucidating Ensembles: The Strategic Value of Informal Internet Networks [Working Paper Abstract 2006-26]

Hsiu-Yuan, T., Pitt, L.F. & Berthon, P. (2006). An Experimental Study of Brand Signal Quality of Products in an Asymmetric Information Environment [Working Paper Abstract 2006-25]

Pitt, L.F., Okopu, R., Hultman, M., Abratt, R. & Spyropoulou, S. (2006). What I Say About Myself: Communications of Brand Personality by African Countries [Working Paper Abstract 2006-24]

Berthon, P.R., Pitt, L.F., McCarthy, I. & Kates, S.M. (2006). Managerial Approaches to Dealing with Creative Consumers [Working Paper Abstract 2006-23]

Strasheim, A., Pitt, L.F. & Caruana, A. (2006). Psychometric Properties of the Schlinger Viewer Response Profile: Evidence from a Large Sample [Working Paper Abstract 2006-22]

Pitt, L.F., Watson, R.T., Berthon, P., Wynn, D. & Zinkhan, G. (2006). The Penguin's Window: Corporate Brands From an Open-Source Perspective [Working Paper Abstract 2006-21]

Berthon, P., Hulbert, J.M. & Pitt, L.F. (2006). Innovation or Customer Orientation? An Empirical Investigation [Working Paper Abstract 2006-20]

Berthon, P., Hulbert, J.M. & Pitt, L.F. (2006). Consuming Technology: Why Marketers Sometimes Get It Wrong [Working Paper Abstract 2006-19]

Davies, M., Pitt, L.F., Shapiro, D. & Watson, R. (2006). Betfair.com: Five Technology Forces Revolutionize Worldwide Wagering [Working Paper Abstract 2006-18]

Peloza, J. & Hassay, D.N. (2006). Does Vice Make Nice? The Viability and Virtuousness of Charity Lotteries [Working Paper Abstract 2006-13]

Peloza, J. & Hassay, D.N. (2006). A Typology of Charity Support Behaviors: Towards a Holistic View of Helping [Working Paper Abstract 2006-12]

Steel, P. & Peloza, J. (2006). Hitting the Sweet Spot: Balancing Equity and Equality to Maximize Wealth and Happiness [Working Paper Abstract 2006-11]

Peloza, J., Hassay, D.N. & Hudson, S. (2006). The Marketing of Employee Volunteerism [Working Paper Abstract 2006-10]

Peloza, J. & Hassay, D.N. (2006). Intra-Organizational Volunteerism: Good Soldier, Good Deed, and Good Politics [Working Paper Abstract 2006-09]

Peloza, J. & Hassay, D.N. (2006). Hierarchy, Hybrid, and Market: Assessing Governance Structures for Corporate Philanthropy [Working Paper Abstract 2006-08]

Peloza, J. & White, K. (2006). Hey, What Gives? The Effects of Altruistic Versus Egoistic Charity Appeals on Donation Intentions [Working Paper Abstract 2006-07]

Hassay, D.N. & Peloza, J. (2006). Heroic Hedonism [Working Paper Abstract 2006-06]

Peloza, J. & Steel, P. (2006). The Price Elasticities of Charitable Contributions: A Meta-Analysis [Working Paper Abstract 2006-05]

Peloza, J. & Hassay, D.N. (2006). Branding Corporate Philanthropy: Consumer Preferences and Attitudes [Working Paper Abstract 2006-04]

Hassay, D.N. & Peloza, J. (2006). Extending the Concept of Brand Community: Building Commitment in the Charity Sector [Working Paper Abstract 2006-03]

Kates, S.M. (2006). Do Goods and Services Provide Benefits? [Working Paper Abstract 2006-02]

Kates, S.M. (2006). Does the Spiritual Unconscious Affect Consumption? [Working Paper Abstract 2006-01]

Mauser, G.A. (2005). Evaluating Canada's 1995 Firearm Legislation [Working Paper Abstract 2005-01]

Collins, C. & Stel, R. (2004). Consumers' Preferences for Ethical Products: The Influence of Brand Name, Willingness to Pay and Product Usage [Working Paper Abstract 2004-04]

Watson, R.T., Zinkham, G.M. & Pitt, L.F. (2004). Object-Orientation: A Tool for Enterprise Design [Working Paper Abstract 2004-03]

Krider, R. E., Li, T., Liu, Y. & Weinberg, C.B. (2004). The Lead-Lag Puzzle of Demand and Distribution: A Graphical Method Applied to Movies [Working Paper Abstract 2004-02]

Wood, R. & Zaichkowsky, J. (2004). Attitudes and Trading Behavior of Stockmarket Investors: A Segmentation Approach [Working Paper Abstract 2004-01]

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