Salina Siu, BBA

Concentrations: Marketing and Entrepreneurship & Innovation

Minor in Interactive Arts & Technology
Completion Date: Fall 2012
Area of Interest: Marketing

Why did you decide to join the Beedie School of Business and enroll in the Bachelor of Business Administration (BBA) program?
It's a family affair! My sister and cousins all studied business at SFU, so it was a natural choice for me to do the same. They had so many great things to say about their experiences that I never really considered any other school. I also loved the flexibility of the BBA program, allowing me to customize my degree to my interests and needs.

What do you enjoy most about the BBA program?
The Beedie School of Business is extremely supportive in ensuring students are able to pursue their personal passions and provides students with so many opportunities to do so. For me, the hands-on experience provided through Business Co-op and student clubs has been invaluable. I’ve learned how to manage, lead and effectively work in teams, skills that are needed to thrive in the corporate environment.

Favourite course and why?
Business students have the opportunity and are encouraged to take elective courses in other SFU faculties. I've really enjoyed being able to explore my interests through courses outside of business, such as Digital Image Design and Graphic Design. This fall, I am enrolled in a new course that ties my passions together perfectly: Social Media & Business. By offering courses on new media, the Beedie School of Business is showing yet again how innovative a business school it is. 

In addition to the BBA, what else keeps you busy?
Lots! As Vice-President of Communications, AIESEC SFU, I work with my team to create marketing initiatives which build brand recognition with past and current members of AIESEC, SFU students and staff, as well as local businesses.

I'm also the Founder and Editor-in-Chief of WANT Magazine, an online magazine for young people that covers fashion, beauty, entertainment and advice. The magazine launched in April and has already received over 32,000 page views. I am currently managing a team of four editors and numerous student writers to ensure we have fresh content added on a weekly basis.

Lastly, I'm a Partner with YouTube. I have my own YouTube channel where I upload videos to provide tutorials on clothing reconstruction to over 22,000 subscribers. To date, I have received over 3 million total upload views, with an average of over 18,700 new views daily.

Can you tell us about your Co-op work experience?
As Social Media Marketing Intern with the SFU Beedie School of Business, I managed multiple social media platforms for SFU Beedie, including Twitter, Facebook, YouTube, and an MBA Blog on Wordpress. I also had the opportunity to further develop my video production and editing skills when producing promotional videos and photos for events, and student and staff interviews.

One project that I really enjoyed during my work term was designing a new Beedie t-shirt and creating a social media promotional campaign (which included the Beedie t-shirt give-away) to promote our Facebook Fan Page and increase membership.

What are your plans post-graduation?
There are so many aspects of marketing that I enjoy that I am definitely interested in a career in marketing. I hope to find a job that offers variety, so that each day presents new opportunities and challenges.

How has working with the CMC assisted with your overall job search, career exploration and management?
Creating connections is so important during career exploration. I have been able to improve my networking skills and meet many business professionals by attending events hosted by the CMC.

Are there any final thoughts that you would like to share with our readers?
Getting a BBA is so much more than attending class and preparing for finals. My undergraduate experience has been amazing because of all the risks that I took in trying new things. I am a completely different person from the person I was before joining the Beedie School of Business and I'm very thankful for all the ways the school has helped me grow into the person I am today. A student’s time on campus is a time that should be spent experiencing as much as possible, making mistakes and learning from them!

By working with the Career Management Centre, employers have the opportunity to meet students like Salina through a variety of on- and off-campus events. To learn more about ways to connect with our undergraduate business students, please contact  Nancy Fournier, Associate Director, BBA Program, at nancy_fournier@sfu.ca or 778.782.4075.