Canada’s Next Top Ad Exec

Deadline: Mon January 22, 2018

Jan 10, 2018

NOTE: This opportunity is offered by an external entity and applicants should contact the organization directly. Students who choose to participate will be representing themselves and not the Beedie School of Business.

What is Canada’s Next Top Ad Exec?

Canada’s Next Top Ad Exec is the nation’s largest advertising and marketing case competition. It is arguably the richest and most influential program in the history of Canadian universities. Business undergrads, undergrads completing a business minor, and MBA students across Canada are challenged to create a marketing campaign for an industry leading sponsor. The winning team walks away with $30,000 and the title of Canada’s Next Top Ad Exec.


Phase 1 – Elevator Pitch Written Report Presentation.
Due: January 22
Students are challenged to submit a two-page elevator pitch outlining their plan to tackle Canadian Tire’s ask.

Phase 2 – Written Report
Due: February 20
The Top 25 Teams are now challenged to submit a comprehensive report on their campaign including research, strategy and an implementation.

Phase 3 – Presentation
Due: March 17
The Top 10 Teams present their solutions in front of our judges consisting of industry, academia and sponsors in Downtown Toronto.

For more information, please visit