Beedie students to host North American hub for global PR conference

Apr 20, 2012

Submitted by Salina Siu, National Director of Communications, AIESEC Canada

VANCOUVER– Students around the world will be putting business theories into practice during AIESEC’s Global Public Relations Conference held on April 23 to 26, 2012. The international conference will be hosted in eight different countries, with AIESEC SFU being the host for North America. The event takes place in downtown Vancouver at SFU’s Segal Graduate School, sponsored by the Beedie School of Business at Simon Fraser University.

The international conference is an opportunity for students to gain a greater understanding of branding issues facing global organizations such as AIESEC, a student organization present in over 110 countries with its headquarters in Rotterdam, Netherlands. The four-day event will involve different student perspectives as they discuss long-term brand management strategies for AIESEC.

Vancouver will be welcoming delegates who are traveling from Toronto, Saskatchewan and Seattle, while others across the continent will be attending virtually. These delegates will be working online with seven other hubs around the world to develop long-term communication plans for different AIESEC regions, including Cambodia, Germany, Kenya and Brazil.

“Organizing the North American hub allows AIESEC SFU to represent SFU Beedie in a global discussion with the knowledge we have gained through our education,” says third-year marketing undergraduate student, Tamara Hombrebueno. “This event is an opportunity to engage with student leaders around the world and the outcome will impact students on an international level.”

AIESEC is the world’s largest student run organization, engaging student leaders through global internships and global community development opportunities. By focusing on youth leadership development, AIESEC offers the chance for students to participate in meaningful experiences abroad in a global learning environment. For more information on AIESEC, visit

Salina Siu
National Director of Communications, AIESEC Canada