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Beedie School of Business News

The following article was published in the Huffington Post Canada Business section on August 26. It features research by Beedie School of Business faculty Ian McCarthy, Jan Kietzmann and Leyland Pitt, current PhD student Karen Robson, and former PhD student Kirk Plangger.

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Beedie School of Business News

Beedie School of Business undergraduate student Lauren Watkins’ student experience has taken her to many exciting places – including internships at home with the Vancouver Canucks and further afield in China – and she now intends to leverage her latest achievement to solve a pressing social issue.

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Beedie School of Business News

Beedie School of Business MBA student Alannah Cervenko has accomplished a lot in the last year of her life. But as she prepares to move on from the MBA program to one of the world’s largest mining companies, she intends to use the experience she has gained from it in order to accomplish even more in the future. Cervenko graduated from UBC in 2006 with a degree in Psychology, before going on to work as […]

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Beedie School of Business News

Last week, when Cervenko was invited by a friend to a private “Cocktails with the Canucks” function in downtown Vancouver, she hastily grabbed her playoff towel on her way out the door not knowing what to expect of the event.

In the back of her mind, she had big plans for the white space on the towel. A Simon Fraser University MBA student, Cervenko needed some star power for a social media project.

The assignment: partner with a local non-profit and create a social media strategy with the objective of raising financial support or awareness for this organization. Cervenko and her group chose The Dugout — a drop-in centre on Vancouver’s Downtown Eastside that hosts one of the longest-running Alcoholics Anonymous programs in Vancouver.

“The reason I thought about The Dugout was because in the 1970s and ’80s it would stay open late so that their clients could have a warm and safe place to watch the Canucks games,” says Cervenko. “But because of a lack of funding they don’t have the resources to stay open late anymore.”

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