The following article was published in the Huffington Post Canada Business section on August 26. It features research by Beedie School of Business faculty Ian McCarthy, Jan Kietzmann and Leyland Pitt, current PhD student Karen Robson, and former PhD student Kirk Plangger.
New research from Simon Fraser University’s Beedie School of Business reveals that businesses could benefit from unprecedented levels of consumer and employee engagement by turning traditional processes into game-like experiences.
All the latest news from the School, including media mentions, placement in competitions, student and alumni awards, upcoming programs and public lectures, and more.
