Archives

Beedie School of Business News

Vancouver is home to some global-leading organizations in thriving industries: visual effects, performance apparel, and information and communications technology to name but a few. Yet perhaps somewhat surprisingly, given the prominence of the great outdoors in Vancouver’s identity, one industry in which the city is a true global leader is gaming.

Read More...

Beedie School of Business News

The following article was published in 24 Hours on Tuesday, 1 July 2014.

Read More...

Beedie School of Business News

Study focuses on disruptions of London and Beijing Games sponsorships. Sporting enthusiasts around the globe are counting down the days until two of the biggest competitions on the sporting calendar: The 2014 Winter Olympics in Sochi, Russia and the 2014 FIFA World Cup in Brazil. But as fans look forward to both massively popular and financially lucrative events, a study from the Beedie School of Business shows that the persistent effectiveness of ambush marketers leaves […]

Read More...

Beedie School of Business News

With the 2014 World Cup in Brazil less than a year away, reports of social unrest and mass protests among Brazilian citizens may suggest that soccer no longer holds the power to unite the nation to the extent that it once did. However new research from Beedie School of Business professors Jeremy Hall and Stelvia Matos suggests that the social inclusion benefits Brazilian soccer makes possible might provide a light at the end of the […]

Read More...