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Beedie School of Business News

The music industry has Billboard, the business world has Forbes 500. Now, ranking successful academic papers has been made possible by Google Metrics – and Beedie School of Business professors Jan Kietzmann and Ian McCarthy rank as stars in business and management. Kietzmann and McCarthy’s seminal paper, Social Media? Get Serious! Understanding the functional building blocks of social media, is the highest ranked paper over five years in the Business, Economics and Management category of […]

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Beedie School of Business News

California’s Bay Area houses some indisputably world-class technology companies. Google, Samsung, and LinkedIn, to name only a few, are headquartered in the area. Operating in secrecy on game-changing ideas and products, these companies make Silicon Valley the undeniable global hub of innovation.

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Beedie School of Business News

Beedie School of Business alumna and co-founder of ConceptKicker, Shan Shan Fu, triumphed over 250 cities, 83 countries, and more than 25,000 entrepreneurs to take first place at the world’s largest business startup competition, Global Startup Battle.

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Beedie School of Business News

According to Shahrzad Rafati, founder and CEO of BroadbandTV, an entrepreneurial attitude, a tireless work ethic, and a willingness to constantly learn are more valuable assets than decades of experience – and necessary requirements to build a revolutionary business.

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Beedie School of Business News

In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]

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Beedie School of Business News

At the popular seafood restaurant Coast, just a few blocks from SFU’s Segal Graduate School campus in downtown Vancouver, the lunch crowd is filing in. Diners line the big circular bar, working away at outsized platters of Atlantic lobster, Alaskan crab legs, sashimi and oysters. But for environmentally conscious consumers, the savory scene presents a thorny dilemma: How do you know today’s catch won’t be tomorrow’s endangered species? “Most people would like to know that […]

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