The following article was published by the Huffington Post on 8 December, and features research by Beedie School of Business faculty David Hannah, Ian McCarthy, and Jan Kietzmann. By Liisa Atva.
The Beedie School of Business at Simon Fraser University has launched Ideas@Beedie, a digital magazine showcasing the business school’s academic research, industry impact and engagement with the community. The magazine is available as both an app for Apple’s iPad, as well as in digital magazine format on the Beedie School of Business website.
Since its launch in 2010, the Apple iPad has garnered a global reputation for being among the most innovative consumer technology products. According to a new study from Simon Fraser University’s Beedie School of Business, however, that reputation is equally deserved in business – especially as firms leverage the popular tablet and others like it to improve operations and boost sales or customer service.
The recent study, entitled “Deciding When to Use Tablets for Business Applications”, published in the most recent issue of MIS Quarterly Executive, is authored by professors Leyland Pitt from SFU and Pierre Berthon of Bentley University, with Beedie School of Business graduate student Karen Robson.
All the latest news from the School, including media mentions, placement in competitions, student and alumni awards, upcoming programs and public lectures, and more.
