Beedie School of Business News

The following article was published by on August 28, 2013. The mensch connection: VIPs feel more status when sharing perks with their friends. If a velvet rope lifts in your honour, but none of your friends are there to see it, does your ego still get a boost? Canadian researchers investigated “the entourage effect” to determine whether a VIP’s experience of status changes in the presence of accompanying guests. Although reward-sharing should weaken the more »