The following article was published by canada.com on August 28, 2013. The mensch connection: VIPs feel more status when sharing perks with their friends. If a velvet rope lifts in your honour, but none of your friends are there to see it, does your ego still get a boost? Canadian researchers investigated “the entourage effect” to determine whether a VIP’s experience of status changes in the presence of accompanying guests. Although reward-sharing should weaken the […]
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