 | Beedie School of Business NewsNew research from the Beedie School of Business at Simon Fraser University indicates that the addition of simple communications technology is revolutionizing the way blue-collar workers perform their roles – often in unexpected ways. The research looks at how blue-collar workers use technology to share knowledge and collaborate on the go. It reveals that a relatively small introduction of technology, such as mobile phones, can result in a significant impact on the way work is […] Read More... |
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 | Beedie School of Business NewsThe latest ScienceDirect ranking of business, management and accounting research sees Simon Fraser University’s Beedie School of Business leading the field in social media research. The ranking lists the 25 Hottest Articles in business, management and accounting, and includes two research articles from Beedie School of Business faculty, both of which focus on the topic of social media. Ranked in the top three three in the list is the article, “Social Media? Get Serious! Understanding […] Read More... |
 | Beedie School of Business NewsIn March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […] Read More... |
 | Beedie School of Business NewsFour PhD students from the Beedie School of Business played prominent roles at a prestigious Marketing Science conference held in Atlanta, Georgia recently. Current Beedie PhD students Adam Mills and Kirk Plangger were joined by Beedie PhD alumni Anjali Bal and Colin Campbell at the Academy of Marketing Science (AMS) Cultural Perspectives in Marketing Conference. The conference ran from August 28 to September 1, with a theme of Thriving in a New World Economy. The […] Read More... |
 | Beedie School of Business NewsBeedie research shows freefall of Italy’s national brand linked to exploits of outgoing PM Silvio BerlusconiNov 09, 2011In the wake of the announcement from Italian Prime Minister Silvio Berlusconi that he will be stepping down from his post, recent Beedie School of Business research points to his exploits as having a major impact on the image and reputation of his country. As national brands go, it has historically been hard to beat that of Italy’s. The country is renowned for its rich cultural life, one that attracts tourists, investors and migrants from […] Read More... |