 | Beedie School of Business NewsCalifornia’s Bay Area houses some indisputably world-class technology companies. Google, Samsung, and LinkedIn, to name only a few, are headquartered in the area. Operating in secrecy on game-changing ideas and products, these companies make Silicon Valley the undeniable global hub of innovation. Read More... |
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 | Beedie School of Business NewsIn March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […] Read More... |
 | Beedie School of Business NewsAcademic award toasts SFU branding researchApr 28, 2012New marketing research from SFU professor Leyland Pitt, focused on the relationship between luxury wine branding and social media, has been awarded the Outstanding Paper prize for 2012 by the Emerald Literati Network. The article, entitled “Luxury wine brand visibility in social media: An exploratory study” and published in International Journal of Wine Business Research, garnered the top billing as part of the Literati Network Awards for Excellence 2012. Read More... |
 | Beedie School of Business NewsStudents engage community with social mediaApr 05, 2012A course that was launched less than a year ago at SFU’s Beedie School of Business has provided students with unprecedented focus on analyzing and optimizing the value of social media for organizations and businesses. Through community-building projects, undergrad students applied the social media lessons of the course to new and established not-for-profits and social agencies on a wide range of issues, from life-saving transplants to disability in sport. The course, Social Media & Business, was taught at SFU’s Surrey campus by assistant professor Jan Kietzmann and instructor Ashish Gurung. Students used Facebook and the Twitter hashtag #BUS450 to engage with each other and their teachers, and to collaborate on assigned projects and readings. Throughout the semester, Kietmann and Gurung invited industry thoughts leaders, entrepreneurs and businesses to share their insights and expertise in social media. Read More... |