Vancouver is currently punching far below its weight in terms of the number of number of globally recognized businesses with head offices in the city. However, rather than viewing this as a negative, this in fact represents a massive opportunity for the city.
The 21st century is going to see an unprecedented pace of growth in Asian countries, resulting in some 1.7 billion new middle class consumers being created in Asia alone. And while many organizations are unprepared for the change that is coming, B.C. is well positioned to play a significant role in the “Asian century”.
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