 | Beedie School of Business NewsNo one could ever accuse Alice Longhurst of being indecisive. In spring 2011 she was working at the Women’s Executive Network (WXN), with no plans to return to higher education. One month later, she was enrolling in the MBA program at SFU’s Beedie School of Business. The Beedie School of Business is the national education partner for WXN, and it was through her director-level position at the WXN in Toronto that Longhurst was first introduced […] Read More... |
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 | Beedie School of Business NewsTwo graduate business students at Simon Fraser University are putting their business acumen to work for the benefit of young women hoping to make positive strides as future leaders, managers and entrepreneurs. Alannah Cervenko and Alice Longhurst, graduate students in the MBA program at Simon Fraser University, created the Graduate Business Women’s Council for the Beedie School of Business in 2011. To date, their primary focus has been raising awareness amongst the membership about upcoming […] Read More... |
 | Beedie School of Business NewsMBAs tackle digital marketing for social goodDec 15, 2011Students in SFU’s Full-Time MBA program at the Beedie School of Business have garnered real-world marketing lessons that have taken them from social agencies in Vancouver’s Downtown Eastside to a hospice society in Pitt Meadows to a seniors wellness centre in North Vancouver. In the process of helping these groups raise awareness or operating funds, they have enjoyed early-stage support from the likes of celebrated author Margaret Atwood and Vancouver hockey star Roberto Luongo. The community interactions are part of the marketing class Business 702, taught by SFU marketing professor Leyland Pitt. Within the class, students are challenged to strategically design a social media marketing program for not-for-profit organizations in Metro Vancouver. By working outside of the classroom with social agencies and community groups, the students have been able to broaden their perspective around business and society – and further integrate social entrepreneurship and sustainability into their marketing coursework. Read More... |