The increasing use of plus-sized models in advertising campaigns may be contributing to growing rates of obesity, a new study from Simon Fraser University’s Beedie School of Business suggests.
The following article about research by Beedie School of Business assistant professor Brent McFerran was published in the Globe and Mail on January 26, 2015.
New research from Simon Fraser University’s Beedie School of Business indicates that food and drink manufacturers are contributing to the world’s growing obesity crisis through deceptive and confusing marketing.
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