Despite recent success in making responsible investing more attractive to investors, more support is required from governing bodies to continue the momentum. Though a prevalent attitude that sustainable investment is not profitable continues to exist, money managers are proven to respond to demand – meaning that pressure from clients to consider environmental, social and governance factors in investment strategies would be a huge step towards progress.
Humans must fight the inherent animal emotions within them and train themselves to think carefully in order to make successful investments. Capitulating to fear and greed will only result in investments failing, much like the recent crash in the Chinese stock market.
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