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Ian McCarthy, associate dean of graduate programs at SFU’s Beedie School of Business, has for the second year in a row been included on a prestigious list of the top 50 professors using Twitter.  

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Ian McCarthy, Professor and Canada Research Chair in Technology & Operations Management at SFU’s Beedie School of Business, has been named to a prestigious list of the Top 50 Professors on Twitter, ranking him as one of the most influential academics using social media in the fields of leadership, innovation and strategy. The LDRLB list recognizes those professors who consistently build upon their body of knowledge and further the goal of evidence-based leadership through the use […]

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In March of 2011, in the immediate aftermath of the earthquake and tsunami that devastated Japan, Atlanta-based insurance giant Aflac Inc. was forced to confront a marketing fiasco with global implications. The voice of their famous Aflac duck, comedian Gilbert Gottfried, had used his Twitter account to make tasteless jokes about the natural disaster that wiped out entire cities on Japan’s northeast coast. The online backlash against Gottfried’s social media outburst – and ultimately Aflac […]

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Ryan Holmes, founder and CEO of social media management system HootSuite, sat in front of a live audience at Simon Fraser University’s Beedie School of Business on September 27 to share his experience as head of one of Canada’s largest tech start-ups. The event was part of the Beedie School of Business’ partnership with prominent Vancouver radio station CKNW, which sees SFU’s downtown Vancouver campus play host to “The Chief Executives”, a series of live […]

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In 2010’s hit film The Social Network, a young Mark Zuckerberg knows he has just launched something special when – out of the blue – a fellow Harvard student asks him to “Facebook me.” Simon Fraser University’s Justin Lee, a fourth-year accounting student in the Beedie School of Business who helped develop the pioneering new Beedie iPhone app, hasn’t quite experienced his Zuckerberg moment – at least not yet. “People have messaged me and said, […]

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Ian McCarthy, Professor and Canada Research Chair in Technology & Operations Management at SFU’s Beedie School of Business, has been named on Business Insider’s prestigious list “54 Smart Thinkers Everyone Should Follow on Twitter”. The Business Insider website provides commentary and analysis on the top business news stories from around the web. The list identifies the most influential thought leaders in the world currently active on Twitter who are respected in their fields and have […]

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For the second year in a row, SFU’s Beedie School of Business is enjoying some serious Klout on social media. Tweeting since early 2010, Simon Fraser University’s business school (@SFUBeedie) has been rated as the most influential Canadian business school by a prominent social media metric known as Klout. The metric website measures influence by using data from selected media channels, such as Twitter followers and unique mentions and Facebook comments and likes. With a Klout […]

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New marketing research from SFU professor Leyland Pitt, focused on the relationship between luxury wine branding and social media, has been awarded the Outstanding Paper prize for 2012 by the Emerald Literati Network.

The article, entitled “Luxury wine brand visibility in social media:  An exploratory study” and published in International Journal of Wine Business Research, garnered the top billing as part of the Literati Network Awards for Excellence 2012.

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The following article was published by BC Business Magazine on April 2, 2012 as part of their MBA guide. BY  LANA MADOR, BC BUSINESS MAGAZINE The compelling tweets of SFU MBA professor Ian McCarthy earned him a spot on OnlineMBA’s international list: “50 Business Professors You Should Follow on Twitter.” Business professor Ian McCarthy started out as a techie, working for several years as a manufacturing engineer before earning a PhD in operations strategy from […]

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A course that was launched less than a year ago at SFU’s Beedie School of Business has provided students with unprecedented focus on analyzing and optimizing the value of social media for organizations and businesses. Through community-building projects, undergrad students applied the social media lessons of the course to new and established not-for-profits and social agencies on a wide range of issues, from life-saving transplants to disability in sport. The course, Social Media & Business, was taught at SFU’s Surrey campus by assistant professor Jan Kietzmann and instructor Ashish Gurung. Students used Facebook and the Twitter hashtag #BUS450 to engage with each other and their teachers, and to collaborate on assigned projects and readings. Throughout the semester, Kietmann and Gurung invited industry thoughts leaders, entrepreneurs and businesses to share their insights and expertise in social media.

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Ian McCarthy, Professor and Canada Research Chair in Technology & Operations Management at SFU’s Beedie School of Business, has been selected to the “50 Business Professors You Should Follow on Twitter” list recently assembled by OnlineMBA, a media outlet focused on business education in North America and internationally. The Twitter list acknowledges business academics who have taken advantage of social media to exchange ideas with students and colleagues, disseminate research and ideas, engage with industry, […]

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Students in SFU’s Full-Time MBA program at the Beedie School of Business have garnered real-world marketing lessons that have taken them from social agencies in Vancouver’s Downtown Eastside to a hospice society in Pitt Meadows to a seniors wellness centre in North Vancouver. In the process of helping these groups raise awareness or operating funds, they have enjoyed early-stage support from the likes of celebrated author Margaret Atwood and Vancouver hockey star Roberto Luongo.

The community interactions are part of the marketing class Business 702, taught by SFU marketing professor Leyland Pitt. Within the class, students are challenged to strategically design a social media marketing program for not-for-profit organizations in Metro Vancouver.

By working outside of the classroom with social agencies and community groups, the students have been able to broaden their perspective around business and society – and further integrate social entrepreneurship and sustainability into their marketing coursework.

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BY JANAYA FULLER-EVANS, BURNABY NOW Ads on Naps co-founders Jag Manhas and Phil Chow entered the Dragon’s Den voluntarily, and survived. Manhas, a British Columbia Institute of Technology student and Chow, a Simon Fraser University alumnus, took part in a mini Dragon’s Den at SFU’s Surrey campus on Sept. 9. The advertising company sells high-definition ad space on napkins, which are supplied free of charge to businesses in Canada. The Ads on Naps team went […]

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The following was originally published on Invoke’s blog and authored by Justine Yu. Ashish Gurung teaches an undergraduate social media course at SFU Beedie School of Business. He is also involved with a bunch of other stuff ‚ some startups, some consulting and lots of non-profits. Find him@ashishgurung and http://www.ashishgurung.ca Tell us a bit about the social media course you created. What motivated you to create an entire course about social media at SFU’s Beedie School of […]

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The management journal Business Horizons and Elsevier have awarded Beedie School of Business researchers Jan Kietzmann, Kristopher Hermkens, Ian McCarthy, and Bruno Silvestre with the Best Article Award for 2011 for their paper, “Social media? Get serious! Understanding the functional building blocks of social media.”

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A case study from SFU’s Beedie of Business, focused on the long-term business viability of a colourful Twitter success story, has been awarded a top prize at one of Europe’s most noteworthy marketing academic events. The case study entitled “Marketing S#*t My Dad Says” – authored by Beedie School of Business marketing professor Leyland Pitt, Beedie PhD student Adam Mills, and Phuong Nguyen, Jia-Rong Wu and Aschwin van Alphen-Sato of the Rotterdam School of Management, won the Best Case Study award at the 2011 annual Academy of Marketing Conference at the University of Liverpool in the United Kingdom this past July.

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by Jevta Lukic As Twitter and Facebook increasingly become topics of conversation in many company boardrooms, undergraduate business students at SFU’s Beedie School of Business are also focusing on social networking in a management context. This fall, they will enjoy a unique course offering that explores the intersection of social media and business strategy. Entitled Business 495: Social Media & Business, the course strives to develop students’ understanding of how social media is used by […]

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