Students in SFU’s Full-Time MBA program at the Beedie School of Business have garnered real-world marketing lessons that have taken them from social agencies in Vancouver’s Downtown Eastside to a hospice society in Pitt Meadows to a seniors wellness centre in North Vancouver. In the process of helping these groups raise awareness or operating funds, they have enjoyed early-stage support from the likes of celebrated author Margaret Atwood and Vancouver hockey star Roberto Luongo.
The community interactions are part of the marketing class Business 702, taught by SFU marketing professor Leyland Pitt. Within the class, students are challenged to strategically design a social media marketing program for not-for-profit organizations in Metro Vancouver.
By working outside of the classroom with social agencies and community groups, the students have been able to broaden their perspective around business and society – and further integrate social entrepreneurship and sustainability into their marketing coursework.
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