Info Session | Lectures

Mini-Class: How Businesses Fail at Crisis Communication


Kick-start your day by experiencing the unique and dynamic environment of one of our MBA classes. Come ready to participate and be part of a case-study discussion with other prospective Masters students and alumni of SFU Beedie's Segal Graduate School.

The Mini-Class:

Time again we see business leaders, political figures and religious dignitaries failing spectacularly in their communications post mishaps, crisis and disasters. In some instances their public appearance becomes the story rather than the event or the handling of it. Readers might remember the BP oil spill where 11 people died (its CEO went on holiday) or United Airlines’ heavy handling of one of its passengers (its CEO in a tweet put the company before the victim and failed to apologize).

Through a mini-case we will apply findings from risk management research, analyze communication approaches and discuss some proven communication principles.

Date: Thursday, January 23rd 2020

Location: The Segal Graduate School in Downtown Vancouver


  • Registration and Light Breakfast: 7:30 am - 8:00 am
  • Welcome & Introductions: 8:00 am - 8:15 am
  • Mini-Class and Discussion: 8:15 am - 8:45 am
  • Closing remarks & Networking: 8:45 am - 9:00 am

Beedie Faculty Member:

Jan Simon is a Senior Lecturer at Beedie School of Business at Simon Fraser University and has been an Assistant Professor at IESE Business School. In 2008 Jan held a Visiting Scholarship at the London School of Economics and Political Science.
Jan previously worked in investment banking. He was an Executive Director for Goldman Sachs, heading the pan-European continental sales trading desk. Prior to that, he was Vice-President and co-head of Salomon Brother's emerging markets trading desk. He also served as a Director of Merrill Lynch's hedge funds advisors group. Jan earned his LLB and LLM from the Katholieke Universiteit of Leuven, Belgium and his MBA from IESE Business School. He holds a postgraduate degree in investment advice from EHSAL, Belgium, and has a Ph.D. (Finance) from the University of Essex, U.K. His research covers networks in the investment world and their influence on systemic risk.

Registration for breakfast and the mini-class is free, but space is limited.

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Segal Graduate School

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