Aviva Philipp-Muller is an Assistant Professor in Marketing at the Beedie School of Business at Simon Fraser University. She completed her B.Sc. at the University of Toronto, and her MA and PhD from The Ohio State University, where she was a doctoral fellow with the Social Sciences and Humanities Research Council of Canada. She has won several prestigious awards for her research, including winning first place in the business category at the invitational Hayes Research Forum. Her research centres on how to help consumers make decisions that better society and improve their own well-being. Her research has been published in leading academic journals, such as The Journal of Consumer Research, Psychological Science, and The Procedings of the National Academy of Sciences. Her work has also been featured in The National Post and The Conversation. She is a contributor to The Wall Street Journal.
Aviva researches the marketing of innovations, consumer morality, and consumer well-being.
One of her lines of research examines how consumers perceive new innovations, and the inferences they make about them. Some of her recent work in this line has identified why consumers are antiscience, and how to change that.
Her work also examines marketplace morality, with a focus on how consumers respond to moral transgressions in the marketplace, as well as when they behave prosocially.
articles and reports
Philipp-Muller, A., Lee, S. W., & Petty, R. E. (2022). Why are people antiscience, and what can we do about it? Proceedings of the National Academy of Sciences of the United States of America, 119(30), e2120755119. http://doi.org/10.1073/pnas.2120755119
Susmann, M. W., Xu, M., Clark, J. K., Wallace, L. E., Blankenship, K. L., Philipp-Muller, A. Z., Luttrell, A., Wegener, D. T., & Petty, R. E. (2021). Persuasion amidst a pandemic: Insights from the Elaboration Likelihood Model. European Review of Social Psychology. http://doi.org/10.1080/10463283.2021.1964744
Philipp-Muller, A., Wallace, L. E., Sawicki, V., Patton, K. M., & Wegener, D. T. (2020). Understanding When Similarity-Induced Affective Attraction Predicts Willingness to Affiliate: An Attitude Strength Perspective. Frontiers in Psychology, 11. http://doi.org/10.3389/fpsyg.2020.01919
Philipp-Muller, A. Z., Wallace, L. E., & Wegener, D. T. (2020). Where does moral conviction fit?: A factor analytic approach examining antecedents to attitude strength. Journal of Experimental Social Psychology, 86. http://doi.org/10.1016/j.jesp.2019.103900
Luttrell, A., Philipp-Muller, A., & Petty, R. E. (2019). Challenging Moral Attitudes With Moral Messages. Psychological Science, 30(8), 1136-1150. http://doi.org/10.1177/0956797619854706
Black, K. R., Stevenson, R. A., Segers, M., Ncube, B. L., Sun, S. Z., Philipp-Muller, A., Bebko, J. M., Barense, M. D., & Ferber, S. (2017). Linking Anxiety and Insistence on Sameness in Autistic Children: The Role of Sensory Hypersensitivity. Journal of Autism and Developmental Disorders, 47(8), 2459-2470. http://doi.org/10.1007/s10803-017-3161-x
Philipp-Muller, A., & MacDonald, G. (2017). Avoidant individuals may have muted responses to social warmth after all: An attempted replication of MacDonald and Borsook (2010). Journal of Experimental Social Psychology, 70, 272-280. http://doi.org/10.1016/j.jesp.2016.11.010