Brent McFerran

Professor, Marketing

W.J. VanDusen Professor

Segal

Room: SGL 3265

Phone: 778.782.5214

Email: bmcferra@sfu.ca

Credentials

BCom (University of Manitoba), PhD (University of British Columbia)

Biography

Brent McFerran is W.J. VanDusen Professor of Marketing. His research examines social and interpersonal influences in consumer behavior, as well as moral judgments and behavior. 

His research has been published in leading outlets in both marketing and psychology, and he was awarded the Society for Consumer Psychology (APA Division 23) Early Career Contribution Award. He was also previously named a Young Scholar by the Marketing Science Institute. He is an Associate Editor at Journal of Consumer Research and Journal of the Academy of Marketing Science and serves on the editorial review boards of Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, and Marketing Letters

He holds a B.Comm(Hons.) from the University of Manitoba and a Ph.D from the University of British Columbia.

For more information, CV, etc., see www.brentmcferran.com

Research Interests

Social and interpersonal influences; Moral psychology and prosocial behaviour.

Selected Publications

articles and reports

Hamby, A., McFerran, B., & Dahl, D. W. (2021). Above the Scam: Moral Elevation Reduces Gullibility. Journal of Consumer Psychology. http://doi.org/10.1002/jcpy.1259

Liu, P. J., McFerran, B., & Haws, K. L. (2020). Mindful Matching: Ordinal Versus Nominal Attributes. Journal of Marketing Research, 57(1), 134-155. http://doi.org/10.1177/0022243719853221

Olson, J. G., McFerran, B., Morales, A. C., & Dahl, D. W. (2020). How income shapes moral judgments of prosocial behavior. International Journal of Research in Marketing. http://doi.org/10.1016/j.ijresmar.2020.07.001

McFerran, B., Moore, S. G., & Packard, G. (2019). How should companies talk to customers online? MIT Sloan Management Review, 60(2), 68-71.

Haws, K. L., McFerran, B., & Liu, P. (2019, September). 'I'll have what she's having' - how and why we copy the choices of others. Conversation.

Hagen, L., Krishna, A., & McFerran, B. (2019). Outsourcing responsibility for indulgent food consumption to prevent negative affect. Journal of the Association for Consumer Research. http://doi.org/10.1086/701821

Packard, G., Moore, S. G., & McFerran, B. (2018). (I'm) happy to help (you): The impact of personal pronoun use in customer-firm interactions. Journal of Marketing Research, 55(4), 541-555. http://doi.org/10.1509/jmr.16.0118

Ahuvia, A., Garg, N., Batra, R., McFerran, B., & De Diesbach, P. B. L. (2018). Pride of ownership: An identity-based model. Journal of the Association for Consumer Research, 3(2), 216-228. http://doi.org/10.1086/697076

Karnani, A., McFerran, B., & Mukhopadhyay, A. (2017). Corporate Leanwashing and Consumer Beliefs About Obesity. Current Nutrition Reports, 6(3), 206-211. http://doi.org/10.1007/s13668-017-0210-1

Haws, K. L., McFerran, B., & Redden, J. P. (2017). The satiating effect of pricing: The influence of price on enjoyment over time. Journal of Consumer Psychology, 27(3), 341-346. http://doi.org/10.1016/j.jcps.2017.03.001

Wang, W., Krishna, A., & McFerran, B. (2017). Turning off the lights: Consumers' environmental efforts depend on visible efforts of firms. Journal of Marketing Research, 54(3), 478-494. http://doi.org/10.1509/jmr.14.0441

Moore, S. G., & McFerran, B. (2017). She said, she said: Differential interpersonal similarities predict unique linguistic mimicry in online word of mouth. Journal of the Association for Consumer Research, 2(2), 229-245. http://doi.org/10.1086/690942

Kristofferson, K., Mcferran, B., Morales, A. C., & Dahl, D. W. (2017). The dark side of scarcity promotions: How exposure to limited-quantity promotions can induce aggression. Journal of Consumer Research, 43(5), 683-706. http://doi.org/10.1093/jcr/ucw056

Hagen, L., Krishna, A., & McFerran, B. (2016). Rejecting responsibility: Low physical involvement in obtaining food promotes unhealthy eating. Journal of Marketing Research. http://doi.org/10.1509/jmr.14.0125

Karnani, A., McFerran, B., & Mukhopadhyay, A. (2016). The obesity crisis as market failure: An analysis of systemic causes and corrective mechanisms. Journal of the Association for Consumer Research, 1(3), 445-470. http://doi.org/10.1086/686244

Olson, J. G., McFerran, B., Morales, A. C., & Dahl, D. W. (2016). Wealth and welfare: Divergent moral reactions to ethical consumer choices. Journal of Consumer Research, 42(6), 879-896. http://doi.org/10.1093/jcr/ucv096

Lin, L., & McFerran, B. (2016). The (ironic) dove effect: Use of acceptance cues for larger body types increases unhealthy behaviors. Journal of Public Policy and Marketing, 35(1), 76-90. http://doi.org/10.1509/jppm.14.020

McFerran, B., & Argo, J. J. (2014). The entourage effect. Journal of Consumer Research, 40(5), 871-884. http://doi.org/10.1086/673262

McFerran, B., Aquino, K., & Tracy, J. L. (2014). Evidence for two facets of pride in consumption: Findings from luxury brands. Journal of Consumer Psychology, 24(4), 455-471. http://doi.org/10.1016/j.jcps.2014.03.004

Karnani, A., McFerran, B., & Mukhopadhyay, A. (2014). Leanwashing: A hidden factor in the obesity crisis. California Management Review, 56(4), 5-30. http://doi.org/10.1525/cmr.2014.56.4.5

Gu, J., Mcferran, B., Aquino, K., & Kim, T. G. (2014). What makes affirmative action-based hiring decisions seem (un)fair? A test of an ideological explanation for fairness judgments. Journal of Organizational Behavior, 35(5), 722-745. http://doi.org/10.1002/job.1927

McFerran, B., & Mukhopadhyay, A. (2013). Lay Theories of Obesity Predict Actual Body Mass. Psychological Science, 24(8), 1428-1436. http://doi.org/10.1177/0956797612473121

Aquino, K., McFerran, B., & Laven, M. (2011). Moral Identity and the Experience of Moral Elevation in Response to Acts of Uncommon Goodness. Journal of Personality and Social Psychology, 100(4), 703-718. http://doi.org/10.1037/a0022540

McFerran, B., Dahl, D. W., Gorn, G. J., & Honea, H. (2010). Motivational determinants of transportation into marketing narratives. Journal of Consumer Psychology, 20(3), 306-316. http://doi.org/10.1016/j.jcps.2010.06.017

McFerran, B., Dahl, D. W., Fitzsimons, G. J., & Morales, A. C. (2010). Might an overweight waitress make you eat more? How the body type of others is sufficient to alter our food consumption. Journal of Consumer Psychology, 20(2), 146-151. http://doi.org/10.1016/j.jcps.2010.03.006

McFerran, B., Dahl, D. W., Fitzsimons, G. J., & Morales, A. C. (2010). I'll have what she's having: Effects of social influence and body type on the food choices of others. Journal of Consumer Research, 36(6), 915-926. http://doi.org/10.1086/644611

McFerran, B., Aquino, K., & Duffy, M. (2010). How personality and moral identity relate to individuals' ethical ideology. Business Ethics Quarterly, 20(1), 35-56. http://doi.org/10.5840/beq20102014

Freeman, D., Aquino, K., & McFerran, B. (2009). Overcoming beneficiary race as an impediment to charitable donations: Social dominance orientation, the experience of moral elevation, and donation behavior. Personality and Social Psychology Bulletin, 35(1), 72-84. http://doi.org/10.1177/0146167208325415

books chapters and monographs

Olson, J. G., Olson, J. G., McFerran, B., Morales, A. C., Morales, A. C., Dahl, D. W., & Dahl, D. W. (2019). Identity-based perceptions of others’ consumption choices. In Reed II, A., & Forehand, M. (Eds.), Handbook of Research on Identity Theory in Marketing (pp. 448-461). Cheltenham, United Kingdom: Edward Elgar Publishing (UK). http://doi.org/10.4337/9781788117739.00043

McFerran, B. (2015). "Social Norms, Beliefs, and Health". In Roberto, C. A., & Kawachi, I. (Eds.), Behavioral Economics and Public Health (pp. 133-161). Oxford, Oxfordshire, United Kingdom: Oxford University Press.

McFerran, B., Dahl, D. W., Fitzsimons, G. J., & Morales, A. C. (2015). How the body type of others impacts our food consumption. In Batra, R., Keller, P. A., Strecher, V. J., Batra, R., Keller, P. A., & Strecher, V. J. (Eds.), Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge. New York, New York, United States: Taylor & Francis Inc..