Dianne Cyr

  • Professor, Management Information Systems
  • B.A. (U.Victoria), M.A. (U.New Brunswick), Ph.D. (UBC)

    Surrey Room: SUR 5056
    Surrey Phone: 778.782.7416

    Email Address: cyr@sfu.ca

    Curriculum Vitae: View


    After working for several years in the field of clinical psychology, Dr. Dianne Cyr earned a Ph.D. in 1993 from the University of British Columbia. She joined Simon Fraser University as an Adjunct Professor in 1994, during which time she also operated a consulting company. In 1998 she was recruited to TechBC as a founding faculty member, leading the development of the Management and Technology program. Today Dr. Cyr is Professor of Management Information Systems at the Beedie School of Business. Her research is focused on the design of websites and explores how design elements result in user trust, satisfaction, and loyalty. Unique elements of this research concern how design preferences differ across cultures or related to gender. She has received a number of awards for her publications including Best MISQ paper for 2009 and IS Senior Scholars Best Paper for 2009 (across all IS journals). Dr. Cyr was formerly the Academic Chair of the Surrey MBA, and the Academic Director for the Business Technology Management (BTM) Program (refer to http://www.beedie.sfu.ca/btm/).

    Research Interests

    Since 2000, Dr. Cyr has led a research program investigating the impact of website design on trust, satisfaction, and e-loyalty in an e-commerce context. Unique aspects of this research explore between culture differences and differences with respect to gender.

    Selected Publications

    Articles and Reports

    Cyr, D., Head, M., Lim, E., & Stibe, A. (2018). Using the elaboration likelihood model to examine online persuasion through website design. Information and Management, 55(7), 807-821. http://doi.org/10.1016/j.im.2018.03.009

    Cyr, D., Gefen, D., & Walczuch, R. (2017). Exploring the relative impact of biological sex and masculinity-femininity values on information technology use. Behaviour and Information Technology, 36(2), 178-193. http://doi.org/10.1080/0144929X.2016.1212091

    Cyr, D., Gefen, D., & Walczuch, R. (2016). Exploring the relative impact of biological sex and masculinity-femininity values on information technology use. Behaviour and Information Technology. http://doi.org/10.1080/0144929X.2016.1212091

    Cyr, D. (2014). Return visits: A review of how website design can engender visitor loyalty. Journal of Information Technology, 29(1), 1-26. http://doi.org/10.1057/jit.2013.25

    Cyr, D., & Head, M. (2013). The impact of task framing and viewing timing on user website perceptions and viewing behaviour. International Journal of Human Computer Studies, 71(12), 1089-1102. http://doi.org/10.1016/j.ijhcs.2013.08.009

    Cyr, D. (2013). Website design, trust and culture: An eight country investigation. Electronic Commerce and Research Applications, 12(6), 373-385. http://doi.org/10.1016/j.elerap.2013.03.007

    Crutzen, R., Cyr, D., Larios, H., Ruiter, R. A., & de Vries, N. K. (2013). Social presence and use of internet-delivered interventions: A multi-method approach. PLoS One, 8(2), e57067. http://doi.org/10.1371/journal.pone.0057067

    Crutzen, R., Cyr, D., & de Vries, N. K. (2011). Bringing loyalty to e-health: Theory validation using three internet-delivered interventions. Journal of Medical Internet Research, 13(3), 73-84. http://doi.org/10.2196/jmir.1837

    Cyr, D., Head, M., & Larios, H. (2010). Colour appeal in website design within and across cultures: A multi-method evaluation. International Journal of Human Computer Studies, 68(1-2), 1-21. http://doi.org/10.1016/j.ijhcs.2009.08.005

    Cyr, D., Head, M., & Ivanov, A. (2009). Perceived interactivity leading to e-loyalty: Development of a model for cognitive-affective user responses. International Journal of Human Computer Studies, 67(10), 850-869. http://doi.org/10.1016/j.ijhcs.2009.07.004

    Cyr, D., Head, M., Larios, H., & Pan, B. (2009). Exploring human images in website design: A multi-method approach. MIS Quarterly, 33(3), 539-566. http://doi.org/No DOI

    Cyr, D. (2008). Modeling website design across cultures: Relationships to trust, satisfaction and e-loyalty. Journal of Management Information Systems, 24(4), 47-72.

    Cyr, D., Hassanein, K., Head, M., & Ivanov, A. (2007). The role of social presence in establishing loyalty in e-service environments. Interacting with Computers, 19(1), 43-56. http://doi.org/10.1016/j.intcom.2006.07.010

    Cyr, D., Head, M., & Head, A. (2006). Design aesthetics leading to m-loyalty in mobile commerce. Information and Management, 43(8), 950-963.

    Cyr, D., Bonanni, C. A. d., Bowes, J., & Ilsever, J. (2005). Beyond trust: Website design preferences across cultures. Journal of Global Information Management, 13(4), 24-52.

    Cyr, D., & Trevor-smith, H. B. (2004). Localization of web design: An empirical comparison of German, Japanese, and U.S. website characteristics. Journal of the American Society for Information Science and Technology, 55(13), 1-10.

    Books, Book Chapters and Monographs

    Cyr, D. (2013). Emotion and website design. In Soegaard, M., Dam, R. F., Soegaard, M., & Dam, R. F. (Eds.), Encyclopedia of human computer interaction and interaction design. Aarhaus, Denmark: Interaction Design Foundation.

    Cyr, D., Head, M., & Ivanov, A. (2009). Perceptions of mobile device website design: Culture, gender and age comparisons. In Head, M., & Li, E. Y. (Eds.), Mobile and Ubiquitous Commerce: Advanced E-Business Methods (pp. 173-200). Hershey, United States: I G I Global. http://doi.org/10.4018/978-1-60566-366-1.ch010

    Teaching Related Material

    Cyr, D. (2014). Impact of Culture on Information Systems Design and Use: A Focus on E-Business. In Tucker, A., Tucker, A., Topi, H., & Topi, H. (Eds.), Information Systems and Information Technology (Volume 2), Computing Handbook Set, Third Edition (pp. Chapter 31, 1-20). Philadelphia, United States: Taylor & Francis Ltd.

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