Dianne Cyr

  • Professor, Management Information Systems
  • B.A. (U.Victoria), M.A. (U.New Brunswick), Ph.D. (UBC)

    Surrey Room: SUR 5056
    Surrey Phone: 778.782.7416

    Email Address: cyr@sfu.ca

    Curriculum Vitae: View


    After working for several years in the field of clinical psychology, Dr. Dianne Cyr earned a Ph.D. in 1993 from the University of British Columbia. She joined Simon Fraser University as an Adjunct Professor in 1994, during which time she also operated a consulting company. In 1998 she was recruited to TechBC as a founding faculty member, leading the development of the Management and Technology program. Today Dr. Cyr is Professor of Management Information Systems at the Beedie School of Business. Her research is focused on the design of websites and explores how design elements result in user trust, satisfaction, and loyalty. Unique elements of this research concern how design preferences differ across cultures or related to gender. She has received a number of awards for her publications including Best MISQ paper for 2009 and IS Senior Scholars Best Paper for 2009 (across all IS journals). Dr. Cyr was formerly the Academic Chair of the Surrey MBA, and the Academic Director for the Business Technology Management (BTM) Program (refer to http://www.beedie.sfu.ca/btm/).

    Research Interests

    For over a decade, Dr. Cyr has led a research program investigating the impact of website design on trust, satisfaction, and e-loyalty in an e-commerce context. Unique aspects of this research explore between culture differences and differences with respect to gender.

    Selected Publications

    Articles and Reports

    Cyr, D., Head, M., Lim, E., & Stibe, A. (2018). Using the elaboration likelihood model to examine online persuasion through website design. Information and Management, 55(7), 807-821. http://doi.org/10.1016/j.im.2018.03.009

    Mishra, A., Dash, S. B., & Cyr, D. (2014). Consumer-based brand equity derived from visual design perception of interactive devices. International Journal of Visual Design, 8(1), 1-16.

    Cyr, D. (2014). Return visits: A review of how website design can engender visitor loyalty. Journal of Information Technology, 29(1), 1-26. http://doi.org/10.1057/jit.2013.25

    Mishra, A., Dash, S. B., & Cyr, D. (2014). Linking user experience and consumer based brand equity: The moderating role of consumer expertise and lifestyle. Journal of Product and Brand Management, 23(4/5), 333-348. http://doi.org/10.1108/JPBM-12-2013-0459

    Ivanov, A., & Cyr, D. (2014). Satisfaction with outcome and process from web-based meetings for idea generation and selection: The roles of instrumentality, enjoyment, and interface design. Telematics and Informatics, 31, 543-558. http://doi.org/10.1016/j.tele.2013.12.004

    Cyr, D., & Head, M. (2013). The impact of task framing and viewing timing on user website perceptions and viewing behaviour. International Journal of Human Computer Studies, 71(12), 1089-1102. http://doi.org/10.1016/j.ijhcs.2013.08.009

    Cyr, D. (2013). Website design, trust and culture: An eight country investigation. Electronic Commerce and Research Applications, 12(6), 373-385. http://doi.org/10.1016/j.elerap.2013.03.007

    Cyr, D., & Head, M. (2013). Website design in an international context: The role of gender in masculine versus feminine oriented countries. Computers in Human Behavior, 29(4), 1358-1367. http://doi.org/10.1016/j.chb.2013.01.050

    Crutzen, R., Cyr, D., Larios, H., Ruiter, R. A., & de Vries, N. K. (2013). Social presence and use of internet-delivered interventions: A multi-method approach. PLoS One, 8(2), e57067. http://doi.org/10.1371/journal.pone.0057067

    Lim, T. K., Tan, C., Cyr, D., Pan, S. L., & Xiao, B. (2012). Advancing public trust relationships in electronic government: The Singapore e-filing journey. Information Systems Research, 23(4), 1110-1130. http://doi.org/10.1287/isre.1110.0386

    Crutzen, R., Cyr, D., & de Vries, N. K. (2012). The role of user control in adherence to and knowledge gained from a website: Randomized comparison between a tunneled version and a freedom-of-choice version. Journal of Medical Internet Research, 14(2), e45. http://doi.org/10.2196/jmir.1922

    Crutzen, R., Cyr, D., & de Vries, N. K. (2011). Bringing loyalty to e-health: Theory validation using three internet-delivered interventions. Journal of Medical Internet Research, 13(3), 73-84. http://doi.org/10.2196/jmir.1837

    Ganguly, B., Dash, S. B., & Cyr, D. (2011). The Interrelationship of Personal Variables, Website Characteristics and Trust in Online Travel Portals. Tourism Recreation Research, 36(1), 57-68. http://doi.org/10.1080/02508281.2011.11081660

    Ganguly, B., Cyr, D., Dash, S. B., & Head, M. (2010). The effects of website design on purchase intention in online shopping: The mediating role of trust and the moderating role of culture. International Journal of Electronic Business, 8(4), 302-330. http://doi.org/10.1504/IJEB.2010.035289

    Campbell, C. L., Papania, L., Parent, M. M., & Cyr, D. (2010). An exploratory study into brand alignment in B2B relationships. Industrial Marketing Management, 39(5), 712-720. http://doi.org/10.1016/j.indmarman.2010.02.009

    Cyr, D., Head, M., & Larios, H. (2010). Colour appeal in website design within and across cultures: A multi-method evaluation. International Journal of Human Computer Studies, 68(1-2), 1-21. http://doi.org/10.1016/j.ijhcs.2009.08.005

    Cyr, D., Head, M., & Ivanov, A. (2009). Perceived interactivity leading to e-loyalty: Development of a model for cognitive-affective user responses. International Journal of Human Computer Studies, 67(10), 850-869. http://doi.org/10.1016/j.ijhcs.2009.07.004

    Cyr, D., Head, M., Larios, H., & Pan, B. (2009). Exploring human images in website design: A multi-method approach. MIS Quarterly, 33(3), 539-566. http://doi.org/No DOI

    Ganguly, B., Dash, S. B., & Cyr, D. (2009). Website characteristics, trust and purchase intention in online stores: An empirical study in the Indian context. Journal of Information Science & Technology, 6(2), 22-44. http://doi.org/No DOI

    Ganguly, B., Dash, S. B., & Cyr, D. (2009). Website characteristics, trust, and purchase intention in online stores: An empirical study in the Indian context. Journal of Information Science & Technology, 6(2), 22-44.

    Cyr, D., Kindra, G. S., & Dash, S. (2008). Web site design, trust, satisfaction and e-loyalty: the Indian experience. Online Information Review, 32(6), 773-790. http://doi.org/10.1108/14684520810923935

    Pitt, L. F., Cyr, D., Campbell, C. L., & Berthon, P. (2008). e-Readiness and trust: Macro and micro dualities for e-commerce in a global environment. International Marketing Review, 25(6), 700-714. http://doi.org/10.1108/02651330810915592

    Cyr, D. (2008). Modeling website design across cultures: Relationships to trust, satisfaction and e-loyalty. Journal of Management Information Systems, 24(4), 47-72.

    Cyr, D., Hassanein, K., Head, M., & Ivanov, A. (2007). The role of social presence in establishing loyalty in e-service environments. Interacting with Computers, 19(1), 43-56. http://doi.org/10.1016/j.intcom.2006.07.010

    Ilsever, J., Cyr, D., & Parent, M. M. (2007). Extending models of flow and e-loyalty. Journal of Information Science & Technology, 4(2), 3-22.

    Cyr, D., Head, M., & Head, A. (2006). Design aesthetics leading to m-loyalty in mobile commerce. Information and Management, 43(8), 950-963.

    Cyr, D., Bonanni, C. A. d., Bowes, J., & Ilsever, J. (2005). Beyond trust: Website design preferences across cultures. Journal of Global Information Management, 13(4), 24-52.

    Cyr, D., & Trevor-smith, H. B. (2004). Localization of web design: An empirical comparison of German, Japanese, and U.S. website characteristics. Journal of the American Society for Information Science and Technology, 55(13), 1-10.

    Books, Book Chapters and Monographs

    Cyr, D. (2013). Gender, trust and website design. In Gefen, D., & Gefen, D. (Eds.), Psychology of Trust: New Research (pp. 115-125). Hauppage, United States: Nova Science Publishers Inc.

    Cyr, D. (2013). Emotion and website design. In Soegaard, M., Dam, R. F., Soegaard, M., & Dam, R. F. (Eds.), Encyclopedia of human computer interaction and interaction design. Aarhaus, Denmark: Interaction Design Foundation.

    Cyr, D. (2011). Website design and trust across cultures. In Douglas, I., Liu, Z., Douglas, I., & Liu, Z. (Eds.), Global Usability, Human–Computer Interaction Series (pp. 39-55). Singapore, Singapore, Republic of: Springer. http://doi.org/10.1007/978-0-85729-304-6

    Cyr, D., Head, M., & Ivanov, A. (2009). Perceptions of mobile device website design: Culture, gender and age comparisons. In Head, M., & Li, E. Y. (Eds.), Mobile and Ubiquitous Commerce: Advanced E-Business Methods (pp. 173-200). Hershey, United States: I G I Global. http://doi.org/10.4018/978-1-60566-366-1.ch010

    Cyr, D. (2007). Enhancing e-collaboration through culturally appropriate user interface. In Kock, N. (Eds.), Encyclopedia of E-Collaboration (pp. 240-245). Hershey, United States: I G I Global. http://doi.org/10.4018/978-1-59904-000-4.ch037

    Teaching Related Material

    Cyr, D. (2014). Impact of Culture on Information Systems Design and Use: A Focus on E-Business. In Tucker, A., Tucker, A., Topi, H., & Topi, H. (Eds.), Information Systems and Information Technology (Volume 2), Computing Handbook Set, Third Edition (pp. Chapter 31, 1-20). Philadelphia, United States: Taylor & Francis Ltd.

    Cyr, D. (2012). Commentary on Noam Tractinsky’s visual aesthetics in human computer interaction and design. In Dam, R. F., & Soegaard, M. (Eds.), Encyclopedia of Human-Computer Interaction. Aarhaus, Denmark: Interaction Design Foundation.

    Cyr, D. (2010). Variations on a theme: Creating culturally sensitive websites for diverse users. Hershey, United States: I G I Global.

    Cyr, D., Bonanni, C. A. d., Bowes, J., & Ilsever, J. (2007). The challenge of website design for global organizations. In Hunter, M. G., & Tan, F. B. (Eds.), Strategic use of information technology for global organizations (pp. 103-136). Hershey, United States: I G I Global. http://doi.org/10.4018/978-1-59904-292-3.ch005

    Powered by TRACS