Emily Treen is a PhD student and sessional instructor in Marketing at the Beedie School of Business at Simon Fraser University. Her research interests include the interface between marketing strategy and entrepreneurship, in particular how resource-constrained entrepreneurs engage in marketing. She has published several articles in peer-reviewed journals, including the Journal of Advertising Research, GfK Marketing Intelligence Review, Journal of Product and Brand Management, Business Horizons, Journal of Public Affairs, Journal of Marketing Education, Journal of Strategic Marketing, and the Journal of Financial Services Marketing. She has also published in the proceedings and presented at conferences, including the Academy of Marketing Science, the Open and User Innovation Conference, the Marketing Edge Research Summit, and the Academy of Marketing Science World Marketing Congress.
Emily is a recipient of the Joseph-Armand Bombardier Canada Doctoral Scholarship, awarded by the Social Sciences and Humanities Research Council of Canada. She was awarded the William R. Darden Best Research Methodology Paper at the 2017 Academy of Marketing Science annual conference. As well, she and three co-authors won the AMS Review Sheth Foundation Annual Doctoral Competition for Conceptual Articles at the 2018 Academy of Marketing Science annual conference. Emily was selected to represent the Beedie School of Business at the 2018 AMA-Sheth Foundation Doctoral Consortium.
Emily is also a finalist for the Marketing Management Association's Teacher-Scholar Doctoral Student Competition and will be competing at the Doctoral Student Teaching Consortium in the fall of 2018.
Marketing; Marketing Strategy and Entrepreneurship
articles and reports
Kietzmann, J., Paschen, J., & Treen, E. (2018). Artificial intelligence in advertising: How marketers can leverage artificial intelligence along the consumer journey. Journal of Advertising Research, 58(3), 263-267. http://doi.org/10.2501/JAR-2018-035
Berthon, P. R., Treen, E., & Pitt, L. F. (2018). How truthiness, fake news and post-fact endanger brands and what to do about it. Marketing Intelligence Review, 10(1), 18-23. http://doi.org/10.2478/gfkmir-2018-0003
Brown, T., Abduljabbar, M., Englund, S., & Treen, E. (2018). Twenty-five years and counting: an analysis of the Journal of Strategic Marketing. Journal of Strategic Marketing, 26(2), 125-139. http://doi.org/10.1080/0965254X.2017.1411388
Treen, E., Lord Ferguson, S., Pitt, C., & Vella, J. (2018). Exploring emotions on wine websites: finding joy. Journal of Wine Research, 29(1), 64-70. http://doi.org/10.1080/09571264.2018.1433139
Treen, E., Pitt, L., Bredican, J., & Farshid, M. (2017). App service: How do consumers perceive the quality of financial service apps on smart devices? Journal of Financial Services Marketing, 22(3), 119-125. http://doi.org/10.1057/s41264-017-0029-2
Pitt, C. S., & Treen, E. (2017). Understanding communication in disaster response: A marketing strategy formulation and implementation perspective. Journal of Public Affairs, 17(3). http://doi.org/10.1002/pa.1639
de Beer, J., McCarthy, I. P., Soliman, A., & Treen, E. (2017). Click here to agree: Managing intellectual property when crowdsourcing solutions. Business Horizons, 60(2), 207-217. http://doi.org/10.1016/j.bushor.2016.11.002
Treen, E., Atanasova, C., Pitt, L., & Johnson, M. (2016). Evidence From a Large Sample on the Effects of Group Size and Decision-Making Time on Performance in a Marketing Simulation Game. Journal of Marketing Education, 38(2), 130-137. http://doi.org/10.1177/0273475316653433
Mills, A. J., & Treen, E. (2016). Operation Valuation: Teaching Pricing Concepts in an Experiential Environment. Journal of Marketing Education, 38(2), 73-82. http://doi.org/10.1177/0273475316649414
Dabirian, A., Diba, H., Tareh, F., & Treen, E. (2016). A 23-Year Bibliometric Study of the Journal of Food Products Marketing. Journal of Food Products Marketing, 22(5), 610-622. http://doi.org/10.1080/10454446.2016.1141141
Hannah, D., Treen, E., Pitt, L., & Berthon, P. (2016). But you promised! Managing consumers' psychological contracts. Business Horizons, 59(4), 363-368. http://doi.org/10.1016/j.bushor.2016.02.003
Bigi, A., Treen, E., & Bal, A. (2016). How customer and product orientations shape political brands. Journal of Product and Brand Management, 25(4), 365-372. http://doi.org/10.1108/JPBM-07-2015-0935