Jan Kietzmann

  • Associate Professor, Management Information Systems
  • Ph.D. MIS/ Innov. (London School of Economics, UK); MEC (Dalhousie); B. Comm. (Victoria)

    Surrey Room: SUR 5028
    Surrey Phone: 778.782.5187
    Segal Room: SGL 3955
    Segal Phone: 778.782.5298

    Email Address: jan_kietzmann@sfu.ca

    Curriculum Vitae: View


    Associate professor Jan Kietzmann received his PhD in 2007 from the London School of Economics and joined the Beedie School of Business at SFU in 2008.

    As a professor of Innovation and Entrepreneurship, Jan's research interests combine organizational and social perspectives related to new and emerging technologies. Jan’s current research projects include such phenomena as social media, crowdsourcing, user-generated content, 3D printing, gamification and sharing economies. Jan is perhaps best known for his award-winning 2011 article Social media? Get serious! Understanding the functional building blocks of social media (see video summary below). 

    Jan, who has a passionate interest in teaching, likes to incorporate emerging technological inventions and innovations into his graduate and undergraduate Innovation and Entrepreneurship courses.

    Research Interests

    Selected Publications

    Articles and Reports

    Matheson, K., Plangger, K., Kietzmann, J. H., Vella, J., & Grant, P. (2019). The serious side to funny cartoons: understanding public perception of wine through cartoon content analysis. Journal of Wine Research, 1-12. http://doi.org/10.1080/09571264.2019.1587396

    Marder, B., Gattig, D., Collins, E., Pitt, L. F., Kietzmann, J. H., & Erz, A. (2019). The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games. Computers in Human Behavior, 91, 72-83. http://doi.org/10.1016/j.chb.2018.09.006

    Dabirian, A., Paschen, J., & Kietzmann, J. H. (2019). Employer Branding: Understanding Employer Attractiveness of IT Companies. IT Professional, 21(1), 82-89. http://doi.org/10.1109/MITP.2018.2876980

    Kietzmann, J. H., Paschen, J., & Treen, E. R. (2018). Artificial intelligence in advertising: How marketers can leverage artificial intelligence along the consumer journey. Journal of Advertising Research, 58(3), 263-267. http://doi.org/10.2501/JAR-2018-035

    Baccarella, C. V., Wagner, T. F., Kietzmann, J. H., & McCarthy, I. P. (2018). Social media? It's serious! Understanding the dark side of social media. European Management Journal, 36(4), 431-438. http://doi.org/10.1016/j.emj.2018.07.002

    Farshid, M., Paschen, J., Eriksson, T., & Kietzmann, J. H. (2018). Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business.

    Archer-Brown, C., & Kietzmann, J. H. (2018). Strategic knowledge management and enterprise social media. Journal of Knowledge Management, 22(6), 1288-1309. http://doi.org/10.1108/JKM-08-2017-0359

    Pitt, C. S., Botha, E., Pitt, L. F., & Kietzmann, J. H. (2017). How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management. http://doi.org/10.1016/j.indmarman.2017.09.012

    Archer-Brown, C., Kampani, J., Marder, B., Bal, A. S., & Kietzmann, J. H. (2017). Conditions in prerelease movie trailers for stimulating positive word of mouth: A conceptual model demonstrates the importance of understanding as a factor for engagement. Journal of Advertising Research, 57(2), 159-172. http://doi.org/10.2501/JAR-2017-023

    Dabirian, A., Kietzmann, J. H., & Diba, H. (2017). A great place to work?! Understanding crowdsourced employer branding. Business Horizons, 60(2), 197-205. http://doi.org/10.1016/j.bushor.2016.11.005

    Mills, A. J., Watson, R. T., Pitt, L. F., & Kietzmann, J. H. (2016). Wearing safe: Physical and informational security in the age of the wearable device. Business Horizons, 59(6), 615-622. http://doi.org/10.1016/j.bushor.2016.08.003

    Kietzmann, J. H., & Pitt, L. F. (2016). Using simulations in the marketing classroom. Journal of Marketing Education, 38(2), 71-72. http://doi.org/10.1177/0273475316653542

    Robson, K. E., Pitt, L. F., & Kietzmann, J. H. (2016). APC Forum: Extending business value through wearables. MIS Quarterly Executive, 15(2), 167-177.

    Boon, E., Grant, P. S., & Kietzmann, J. H. (2016). Consumer generated brand extensions: Definition and response strategies. Journal of Product and Brand Management, 25(4), 337-344. http://doi.org/10.1108/JPBM-07-2015-0934

    Paschen, J., Paschen, U., & Kietzmann, J. H. (2016). À Votre Santé - Conceptualizing the AO Typology for Luxury Wine and Spirits. International Journal of Wine Business Research, 28(2), 170-186. http://doi.org/10.1108/IJWBR-09-2015-0041

    Morrison, S., Pitt, L. F., & Kietzmann, J. H. (2015). Technology and financial services: Marketing in times of U-commerce. Journal of Financial Services Marketing, 20(4), 273-281. http://doi.org/10.1057/fsm.2015.18

    Berthon, P. R., Pitt, L. F., Kietzmann, J. H., & McCarthy, I. P. (2015). CGIP: Managing consumer-generated intellectual property. California Management Review, 57(4), 43-62. http://doi.org/10.1525/cmr.2015.57.4.43

    Robson, K. E., Plangger, K. A., Kietzmann, J. H., McCarthy, I. P., & Pitt, L. F. (2015). Game on: Engaging customers and employees through gamification. Business Horizons. http://doi.org/10.1016/j.bushor.2015.08.002

    Robson, K. E., Plangger, K. A., Kietzmann, J. H., McCarthy, I. P., & Pitt, L. F. (2015). Is it all a game? Understanding the principles of gamification. Business Horizons, 58, 411 - 420. http://doi.org/10.1016/j.bushor.2015.03.006

    Prpic, J., Shukla, P., Kietzmann, J. H., & McCarthy, I. P. (2015). How to work a crowd: Developing crowd capital through crowdsourcing. Business Horizons, 58(1), 77-85. http://doi.org/10.1016/j.bushor.2014.09.005

    Robson, K. E., Plangger, K. A., Kietzmann, J. H., McCarthy, I. P., & Pitt, L. F. (2014). Understanding gamification of consumer experiences. Advances in Consumer Research, 42, 352-356. http://doi.org/No DOI

    Cohen, B., & Kietzmann, J. H. (2014). Ride on! Mobility business models for the sharing economy. Organization and Environment, 27(3), 279-296. http://doi.org/10.1177/1086026614546199

    Kietzmann, J. H., & Angell, I. (2014). Generation-C: creative consumers in a world of intellectual property rights. International Journal of Technology Marketing, 9(1), 86-98. http://doi.org/10.1504/IJTMKT.2014.058085

    Kietzmann, J. H., Plangger, K. A., Eaton, B., Heilgenberg, K., Pitt, L. F., & Berthon, P. (2013). Mobility at work: A typology of mobile communities of practice and contextual ambidexterity. Journal of Strategic Information Systems, 22(4), 282-297. http://doi.org/10.1016/j.jsis.2013.03.003

    Plangger, K. A., Kietzmann, J. H., Pitt, L. F., Berthon, P., & Hannah, D. R. (2013). Nomen est omen: formalizing customer labeling theory. Academy of Marketing Science Review, 3(4), 193-204. http://doi.org/10.1007/s13162-013-0054-9

    Kietzmann, J. H., & Canhoto, A. D. (2013). Bittersweet! Understanding and managing electronic word of mouth. Journal of Public Affairs, 13(2), 146-159. http://doi.org/10.1002/pa.1470

    McCarthy, I. P., Silvestre, B., & Kietzmann, J. H. (2013). Understanding outsourcing contexts through information asymmetry and capability fit. Production Planning & Control, 24(4-5), 277-283. http://doi.org/10.1080/09537287.2011.648765

    Kietzmann, J. H., Silvestre, B., McCarthy, I. P., & Pitt, L. F. (2012). Unpacking the social media phenomenon: Towards a research agenda. Journal of Public Affairs, 12(2), 109-119. http://doi.org/10.1002/pa.1412

    Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251. http://doi.org/10.1016/j.bushor.2011.01.005

    Kietzmann, J. H., & Angell, I. (2010). Panopticon revisited. Communications of the ACM, 53(6), 135-138.

    Kietzmann, J. H. (2008). Interactive innovation of technology for mobile work. European Journal of Information Systems, 17(3), 305-320.

    Angell, I., & Kietzmann, J. H. (2006). RFID and the end of cash. Communications of the ACM, 49(12), 90-96. http://doi.org/10.1145/1183236.1183237

    Sorensen, C., Al-Taitoon, A., Kietzmann, J. H., Pica, D., Wiredu, G., Elaluf-Calderwood, S., ... Boateng, K. (2008). Exploring enterprise mobility: Lessons from the field. Information Knowledge Systems Management, 7(1-2), 243-271.

    Books, Book Chapters and Monographs

    Kietzmann, J. H. (2009). For those about to tag. In Head, M., & Li, E. Y. (Eds.), Mobile and Ubiquitous Commerce: Advanced E-Business Methods (pp. 1-14). Hershey, United States: I G I Global. http://doi.org/10.4018/978-1-60566-366-1.ch001

    Teaching Related Material

    Mills, A. J., & Kietzmann, J. H. (2013). Five hole for food. London, Canada: Ivey Publishing.

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