Jan Kietzmann

Email Address: jan_kietzmann@sfu.ca


Associate professor Jan Kietzmann received his PhD in 2007 from the London School of Economics and joined the Beedie School of Business at SFU in 2008.

As a professor of Innovation and Entrepreneurship, Jan's research interests combine organizational and social perspectives related to new and emerging technologies. Jan’s current research projects include such phenomena as social media, crowdsourcing, user-generated content, 3D printing, gamification and sharing economies. Jan is perhaps best known for his award-winning 2011 article Social media? Get serious! Understanding the functional building blocks of social media (see video summary below). 

Jan, who has a passionate interest in teaching, likes to incorporate emerging technological inventions and innovations into his graduate and undergraduate Innovation and Entrepreneurship courses.

Research Interests

Selected Publications

Articles and Reports

Matheson, K., Plangger, K., Kietzmann, J. H., Vella, J., & Grant, P. (2019). The serious side to funny cartoons: understanding public perception of wine through cartoon content analysis. Journal of Wine Research, 1-12. http://doi.org/10.1080/09571264.2019.1587396

Marder, B., Gattig, D., Collins, E., Pitt, L. F., Kietzmann, J. H., & Erz, A. (2019). The Avatar's new clothes: Understanding why players purchase non-functional items in free-to-play games. Computers in Human Behavior, 91, 72-83. http://doi.org/10.1016/j.chb.2018.09.006

Dabirian, A., Paschen, J., & Kietzmann, J. H. (2019). Employer Branding: Understanding Employer Attractiveness of IT Companies. IT Professional, 21(1), 82-89. http://doi.org/10.1109/MITP.2018.2876980

Kietzmann, J. H., Paschen, J., & Treen, E. R. (2018). Artificial intelligence in advertising: How marketers can leverage artificial intelligence along the consumer journey. Journal of Advertising Research, 58(3), 263-267. http://doi.org/10.2501/JAR-2018-035

Baccarella, C. V., Wagner, T. F., Kietzmann, J. H., & McCarthy, I. P. (2018). Social media? It's serious! Understanding the dark side of social media. European Management Journal, 36(4), 431-438. http://doi.org/10.1016/j.emj.2018.07.002

Farshid, M., Paschen, J., Eriksson, T., & Kietzmann, J. H. (2018). Go boldly!: Explore augmented reality (AR), virtual reality (VR), and mixed reality (MR) for business. Business Horizons. http://doi.org/10.1016/j.bushor.2018.05.009

Archer-Brown, C., & Kietzmann, J. H. (2018). Strategic knowledge management and enterprise social media. Journal of Knowledge Management, 22(6), 1288-1309. http://doi.org/10.1108/JKM-08-2017-0359

Pitt, C. S., Botha, E., Pitt, L. F., & Kietzmann, J. H. (2017). How employees engage with B2B brands on social media: Word choice and verbal tone. Industrial Marketing Management. http://doi.org/10.1016/j.indmarman.2017.09.012

Archer-Brown, C., Kampani, J., Marder, B., Bal, A. S., & Kietzmann, J. H. (2017). Conditions in prerelease movie trailers for stimulating positive word of mouth: A conceptual model demonstrates the importance of understanding as a factor for engagement. Journal of Advertising Research, 57(2), 159-172. http://doi.org/10.2501/JAR-2017-023

Dabirian, A., Kietzmann, J. H., & Diba, H. (2017). A great place to work?! Understanding crowdsourced employer branding. Business Horizons, 60(2), 197-205. http://doi.org/10.1016/j.bushor.2016.11.005

Mills, A. J., Watson, R. T., Pitt, L. F., & Kietzmann, J. H. (2016). Wearing safe: Physical and informational security in the age of the wearable device. Business Horizons, 59(6), 615-622. http://doi.org/10.1016/j.bushor.2016.08.003

Kietzmann, J. H., & Pitt, L. F. (2016). Using simulations in the marketing classroom. Journal of Marketing Education, 38(2), 71-72. http://doi.org/10.1177/0273475316653542

Robson, K. E., Pitt, L. F., & Kietzmann, J. H. (2016). APC Forum: Extending business value through wearables. MIS Quarterly Executive, 15(2), 167-177.

Boon, E., Grant, P. S., & Kietzmann, J. H. (2016). Consumer generated brand extensions: Definition and response strategies. Journal of Product and Brand Management, 25(4), 337-344. http://doi.org/10.1108/JPBM-07-2015-0934

Paschen, J., Paschen, U., & Kietzmann, J. H. (2016). À Votre Santé - Conceptualizing the AO Typology for Luxury Wine and Spirits. International Journal of Wine Business Research, 28(2), 170-186. http://doi.org/10.1108/IJWBR-09-2015-0041

Morrison, S., Pitt, L. F., & Kietzmann, J. H. (2015). Technology and financial services: Marketing in times of U-commerce. Journal of Financial Services Marketing, 20(4), 273-281. http://doi.org/10.1057/fsm.2015.18

Berthon, P. R., Pitt, L. F., Kietzmann, J. H., & McCarthy, I. P. (2015). CGIP: Managing consumer-generated intellectual property. California Management Review, 57(4), 43-62. http://doi.org/10.1525/cmr.2015.57.4.43

Robson, K. E., Plangger, K. A., Kietzmann, J. H., McCarthy, I. P., & Pitt, L. F. (2015). Game on: Engaging customers and employees through gamification. Business Horizons. http://doi.org/10.1016/j.bushor.2015.08.002

Robson, K. E., Plangger, K. A., Kietzmann, J. H., McCarthy, I. P., & Pitt, L. F. (2015). Is it all a game? Understanding the principles of gamification. Business Horizons, 58, 411 - 420. http://doi.org/10.1016/j.bushor.2015.03.006

Prpic, J., Shukla, P., Kietzmann, J. H., & McCarthy, I. P. (2015). How to work a crowd: Developing crowd capital through crowdsourcing. Business Horizons, 58(1), 77-85. http://doi.org/10.1016/j.bushor.2014.09.005

Robson, K. E., Plangger, K. A., Kietzmann, J. H., McCarthy, I. P., & Pitt, L. F. (2014). Understanding gamification of consumer experiences. Advances in Consumer Research, 42, 352-356. http://doi.org/No DOI

Cohen, B., & Kietzmann, J. H. (2014). Ride on! Mobility business models for the sharing economy. Organization and Environment, 27(3), 279-296. http://doi.org/10.1177/1086026614546199

Kietzmann, J. H., & Angell, I. (2014). Generation-C: creative consumers in a world of intellectual property rights. International Journal of Technology Marketing, 9(1), 86-98. http://doi.org/10.1504/IJTMKT.2014.058085

Kietzmann, J. H., Plangger, K. A., Eaton, B., Heilgenberg, K., Pitt, L. F., & Berthon, P. (2013). Mobility at work: A typology of mobile communities of practice and contextual ambidexterity. Journal of Strategic Information Systems, 22(4), 282-297. http://doi.org/10.1016/j.jsis.2013.03.003

Plangger, K. A., Kietzmann, J. H., Pitt, L. F., Berthon, P., & Hannah, D. R. (2013). Nomen est omen: formalizing customer labeling theory. Academy of Marketing Science Review, 3(4), 193-204. http://doi.org/10.1007/s13162-013-0054-9

Kietzmann, J. H., & Canhoto, A. D. (2013). Bittersweet! Understanding and managing electronic word of mouth. Journal of Public Affairs, 13(2), 146-159. http://doi.org/10.1002/pa.1470

McCarthy, I. P., Silvestre, B., & Kietzmann, J. H. (2013). Understanding outsourcing contexts through information asymmetry and capability fit. Production Planning & Control, 24(4-5), 277-283. http://doi.org/10.1080/09537287.2011.648765

Kietzmann, J. H., Silvestre, B., McCarthy, I. P., & Pitt, L. F. (2012). Unpacking the social media phenomenon: Towards a research agenda. Journal of Public Affairs, 12(2), 109-119. http://doi.org/10.1002/pa.1412

Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241-251. http://doi.org/10.1016/j.bushor.2011.01.005

Kietzmann, J. H., & Angell, I. (2010). Panopticon revisited. Communications of the ACM, 53(6), 135-138.

Kietzmann, J. H. (2008). Interactive innovation of technology for mobile work. European Journal of Information Systems, 17(3), 305-320.

Angell, I., & Kietzmann, J. H. (2006). RFID and the end of cash. Communications of the ACM, 49(12), 90-96. http://doi.org/10.1145/1183236.1183237

Sorensen, C., Al-Taitoon, A., Kietzmann, J. H., Pica, D., Wiredu, G., Elaluf-Calderwood, S., ... Boateng, K. (2008). Exploring enterprise mobility: Lessons from the field. Information Knowledge Systems Management, 7(1-2), 243-271.

Books, Book Chapters and Monographs

Plangger, K. A., McCarthy, I. P., Kietzmann, J. H., Robson, K. E., & Pitt, L. F. (2019). Dynamic Game Plans. Strategic Renewal: Core Concepts, Antecedents, and Micro Foundations (pp. 15). London, United Kingdom: Routledge (UK).

Kietzmann, J. H. (2009). For those about to tag. In Head, M., & Li, E. Y. (Eds.), Mobile and Ubiquitous Commerce: Advanced E-Business Methods (pp. 1-14). Hershey, United States: I G I Global. http://doi.org/10.4018/978-1-60566-366-1.ch001

Teaching Related Material

Mills, A. J., & Kietzmann, J. H. (2013). Five hole for food. London, Canada: Ivey Publishing.

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