Jason Ho

  • Associate Professor, Marketing
  • Master of Philosophy in Marketing (Chinese University of Hong Kong), PhD (University of BC)

    Burnaby Room: WMC 4393
    Burnaby Phone: 778.782.5836

    Email Address: jason_ho_3@sfu.ca

    Curriculum Vitae: View

    Biography

    Associate Professor Jason Ho's keen interest in action movies and comic books is evident in his research, which focuses on entertainment marketing and viral marketing. He enjoys applying mathematical and statistical methods to assess marketing programs' sales and demand patterns in order to improve profits. Recently, he developed an automated demand-scheduler for multiplex movie theatres to optimize how they schedule their movies in order to improve revenues. Ho joined the Beedie School of Business in August 2007.

    Research Interests

    Marketing Modeling, Entertainment Marketing, Viral Marketing

    Selected Publications

    Articles and Reports

    Mora, J., Krider, R. E., & Ho, J. Y. C. (2015). Who decides what to watch on TV at home? Insights from people-meter data in Mexico: Measuring co-viewing and preference influences to help broadcasters promote programming. Journal of Advertising Research, 55(1), 22-36. http://doi.org/10.2501/JAR-55-1-022-036

    Mora, J. D., Ho, J. Y. C., & Krider, R. E. (2011). Television co-viewing in Mexico: An assessment on people meter data. Journal of Broadcasting and Electronic Media, 55(4), 448-469. http://doi.org/10.1080/08838151.2011.620905

    Ho, J. Y. C., & Weinberg, C. B. (2011). Segmenting consumers of pirated movies. Journal of Consumer Marketing, 28(4), 252-260. http://doi.org/10.1108/07363761111143141

    Ho, J. Y. C., & Dempsey, M. (2010). Viral marketing: Motivations to forward electronic content. Journal of Business Research, 63(9-10), 1000-1006. http://doi.org/10.1016/j.jbusres.2008.08.010

    Ho, J. Y. C., Dhar, T., & Weinberg, C. B. (2009). Playoff payoff: Super bowl advertising for movies. International Journal of Research in Marketing, 26(3), 168-179. http://doi.org/10.1016/j.ijresmar.2009.06.001

    Eliashberg, J., Hegie, Q., Ho, J. Y. C., Huisman, D., Miller, S. J., Swami, S., ... Wierenga, B. (2009). SilverScheduler: A demand-driven modeling approach for the construction of micro-schedules of movies in a multiplex. International Journal of Research in Marketing, 26(2), 75-88.

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