Jason Ho
Academic Director, Undergraduate Program (Major)
Associate Professor, Marketing
Burnaby
Room: WMC 4393
Phone: 778.782.5836
Email: jason_ho_3@sfu.ca
Curriculum Vitae: View
Credentials
Master of Philosophy in Marketing (Chinese University of Hong Kong), PhD (University of BC)Biography
Associate Professor Jason Ho's keen interest in action movies and comic books is evident in his research, which focuses on entertainment marketing and viral marketing. He enjoys applying mathematical and statistical methods to assess marketing programs' sales and demand patterns in order to improve profits. Recently, he developed an automated demand-scheduler for multiplex movie theatres to optimize how they schedule their movies in order to improve revenues. Ho joined the Beedie School of Business in August 2007.
Research Interests
Marketing Modeling, Entertainment Marketing, Viral MarketingSelected Publications
articles and reports
Ho, J. Y., Liang, Y. S., Liang, Y. S., Weinberg, C. B., & Yan, J. (2018). An empirical study of uniform and differential pricing in the movie theatrical market. Journal of Marketing Research, 55(3), 414-431. http://doi.org/10.1509/jmr.14.0632
Ho, J. Y., Krider, R. E., & Chang, J. (2017). Mere newness: Decline of movie preference over time. Canadian Journal of Administrative Sciences, 34(1), 33-46. http://doi.org/10.1002/cjas.1394
Flostrand, A., Ho, J. Y., & Krider, R. E. (2016). Implementing “Marketing Me”: A Simulation Enhanced Variant for a Student Self-Marketing Exercise. Journal of Marketing Education, 38(2), 83-89. http://doi.org/10.1177/0273475316643567
Mora, J. D., Krider, R., & Ho, J. (2015). Who decides what to watch on TV at home? Insights from people-meter data in Mexico: Measuring co-viewing and preference influences to help broadcasters promote programming. Journal of Advertising Research, 55(1), 22-36. http://doi.org/10.2501/JAR-55-1-022-036
Mora, J. D., Ho, J., & Krider, R. (2011). Television Co-Viewing in Mexico: An Assessment on People Meter Data. Journal of Broadcasting and Electronic Media, 55(4), 448-469. http://doi.org/10.1080/08838151.2011.620905
Ho, J., & Weinberg, C. B. (2011). Segmenting consumers of pirated movies. Journal of Consumer Marketing, 28(4), 252-260. http://doi.org/10.1108/07363761111143141
Ho, J. Y., & Dempsey, M. (2010). Viral marketing: Motivations to forward online content. Journal of Business Research, 63(9-10), 1000-1006. http://doi.org/10.1016/j.jbusres.2008.08.010
Ho, J. Y., Dhar, T., & Weinberg, C. B. (2009). Playoff payoff: Super Bowl advertising for movies. International Journal of Research in Marketing, 26(3), 168-179. http://doi.org/10.1016/j.ijresmar.2009.06.001
Eliashberg, J., Hegie, Q., Ho, J., Huisman, D., Miller, S. J., Swami, S., Weinberg, C. B., & Wierenga, B. (2009). Demand-driven scheduling of movies in a multiplex. International Journal of Research in Marketing, 26(2), 75-88. http://doi.org/10.1016/j.ijresmar.2008.09.004