June Francis

Associate Professor, Marketing / Business and Society / Innovation and Entrepreneurship


Room: SGL 3755

Phone: 778.782.4096

Email: francis@sfu.ca

Curriculum Vitae: View


B.Sc. (U.W.I.), LLB (BPP Law School),  M.B.A. (York), Ph.D. (Washington)


June Francis is an Associate Professor of Marketing and is the Co-Founder of The Co-Laboratorio project that works to strengthen cross-sector collaboration, learning and innovation — for more inclusive resilient solutions in governance, policies and industry practice.   She is also Director of the Institute for Diaspora Research and Engagement at SFU. The Institute's mandate is to  strengthen the  links between scholarly research, policy and practice related to multi-cultural and diaspora communities and their role in building innovative, sustainable and inclusive initiatives. June has won wards for both service and teaching excellence  winning the Beedie School of Business Canada Trust Teaching Award as well as the inaugural Beedie School of Business Service award in 2019. She is an advocate for equity, diversity and inclusion for racialized groups as well as the advancement of non-traditional intellectual property law related to community well-being and cultural and human rights through her research, consulting, the media and as a volunteer.

Dr. Francis has extensive experience in the private sector as an entrepreneur, with civil society on governance boards and as an academic. She is currently Co-Chair of The Hogan's Alley Society’s which is dedicated to delivering the policy goals identified in the Northeast False Creek Area Plan for the Black Community and has as its mission to advance the social, political, economic and cultural well-being of people of African Descent through the delivery of housing, built spaces and programming. She served on the SFU's Board of Governors from 2012-2018 and previously served for several years on the Board of Directors of MOSAIC, a key immigrant and refugee settlement society. She served as the Director of the Development and Sustainability Program at SFU. She has worked internationally, with governments, industry and civil society to advance diversity and inclusion in governance and economic opportunities and across a wide range of formal and informal sectors including resource management, high and information technology, agriculture, consumer products and subsistence sectors for large organizations, small business, entrepreneurs and micro enterprises. She has worked internationally with universities to support governance and experiential learning in the Caribbean, South America, and Europe and Asia.

Her research and academic writing focus on diversity, inter-culturality, leadership and participatory engagement approaches with vulnerable and excluded groups. She specializes in negotiated agreement-making, governance and inclusive market-based enterprise to increase the value-added for non-traditional intellectual property and organizations – such as community ownership, geographical indicators and traditional knowledge and through business development for export-led strategies for information technology and high technology firms, small businesses and micro-enterprises.  She also has research interests in scientific research collaboration. Previous research includes evaluating the determinants of export success for information technology and high technology firms, issues affecting the role of cultural values stereotyping and inter-group relations in business activities.

Originally from Jamaica, June earned her BSc (first class Honours from the University of the West Indies) and later moved to Canada where she earned her MBA (Schulich School of Business, York University). June completed her PhD in the United States (University of Washington) later earning a LLB from the UK (BPP School of Law). She and her husband have also written a series of guidebooks about World EXPOs & national parks in the USA and produced a major multi-cultural event in Vancouver. June adores travel, basketball and Regage music. A former player with the Jamaican netball national squad, June has coached the BC netball team to the Canadian national tournament. She has three children and two adorable grandchildren.

Research Interests

Geographical Indications, Intellectual Property law, Traditional knowledge, Poverty Alleaviation, Well-being in Extractive sectors, Scientific Research Collaboration, International marketing, negotiations/cross-cultural negotiations, exporting, small business development and government policies with respect to exporting.

Selected Publications

articles and reports

Beninger, S., & Francis, J. N. (2021). Collective market shaping by competitors and its contribution to market resilience. Journal of Business Research, 122, 293-303. http://doi.org/10.1016/j.jbusres.2020.09.005

Francis, J., Henriksson, K., & Stewart Alonso, J. (2020). Collaborating for transformation: applying the Co-Laboratorio approach to bridge research, pedagogy and practice. Canadian Journal of Development Studies. http://doi.org/10.1080/02255189.2020.1797650

Francis, J. N. (2020). A Macromarketing Call to Action-Because Black Lives Matter! Journal of Macromarketing. http://doi.org/10.1177/0276146720981718

Henriksson, K., Hernandez, G., Francis, J., Markey, S., & McTavish, H. (2018). Defining Collaborative Governance - a Review. Vancouver, British Columbia, Canada: Canadian International Resources and Development Institute.

Beninger, S. S. A., Francis, J., & Henriksson, K. (2018). Orko Kraft: Knitting a Successful Future for Women in Orcopampa, Peru. Vancouver, British Columbia, Canada: Canadian International Resources and Development Institute.

Cascadden, M. M., Gunton, T., Francis, J., & Henriksson, K. (2018). Collaborative Governance - The Nunavut Case. Vancouver, British Columbia, Canada: Canadian International Resources and Development Institute.

Francis, J., Gunton, T., Henriksson, K., Mlodzianowska, S., & Casas, C. (2018). Negotiated Agreements (IBAs/CBAs) - Challenges, Opportunities and Leading Practices - A Literature Review. Vancouver, British Columbia, Canada: Canadian International Resources and Development Institute.

Henriksson, K., Francis, J., & Mendez Parra, C. (2018). Moving Towards Collaborative Governance - The Case of Valle de los Volcanes. Vancouver, British Columbia, Canada: Canadian International Resources and Development Institute.

Henriksson, K., Francis, J., & Alonso, J. S. (2018). Women and Mining in Peru. Achieving Equity in Governance, Social Benefits and Economic Opportunities - Women in their own Voices. Vancouver, British Columbia, Canada: Canadian International Resources and Development Institute.

Francis, J., Beninger, S. S. A., & Henriksson, K. (2018). Rakai Resources and Governance Innovation: Aiming to Become the Gold Standard in Mining to Become the Gold Standard in Mining. Vancouver, British Columbia, Canada: Canadian International Resources and Development Institute.

Ackah, B., Francis, J., & Walters, B. (2017). Visible Minorities in Governance Positions in Metro Vancouver. N/A, Canada: Publisher Unknown.

Beninger, S., & Francis, J. N. (2016). Appropriation of Community Knowledge: Towards an Understanding of the Potential Harm and Benefits. Journal of Macromarketing, 36(2), 183-197. http://doi.org/10.1177/0276146715592929

Francis, J., Beninger, C., & Beninger, S. S. A. (2015). Traditional Knowledge as a Genetic Resource: Protections for Sustainable Development in Africa. South African Journal for Environmental Law and Policy, 2.

Francis, J., & Hyman, R. (2013). The impact of geographical indications on the economic, cultural, social, and environmental pillars of sustainability: The case of Jamaican Blue Mountain Coffee. International Journal of Social Sustainability in Economic, Social and Cultural Context, 8(3), 1-13.

Francis, J. N., & Mauser, G. A. (2011). Collateral damage: The 'War on Drugs', and the Latin America and Caribbean region: Policy recommendations for the Obama administration. Policy Studies, 32(2), 159-177. http://doi.org/10.1080/01442872.2010.544451

Soyez, K., Francis, J., & Smirnova, M. M. (2011). How individual, product and situational determinants affect the intention to buy and organic food buying behavior: A cross-national comparison in five nations. Der Markt: International Journal of Marketing, 51(1), 27-35. http://doi.org/10.1007/s12642-011-0073-8

Francis, J., & Collins-Dodd, C. (2004). Impact of export promotion programs on firm competencies, strategies and performance: The case of Canadian high-technology SMEs. International Marketing Review, 21(4-5), 474-495. http://doi.org/10.1108/02651330410547153

Francis, J. N., Lam, J. P., & Walls, J. (2002). Executive insights: The impact of linguistic differences on international brand name standardization: A comparison of English and Chinese brand names of Fortune-500 companies. Journal of International Marketing, 10(1), 98-116. http://doi.org/10.1509/jimk.

Francis, J., & Collins-Dodd, C. (2000). The impact of firms' export orientation on the export performance of high-tech small and medium-sized enterprises. Journal of International Marketing, 8(3), 84-103. http://doi.org/10.1509/jimk.

books chapters and monographs

Francis, J., Henriksson, K., Gunton, T., Mlodzianowska, S., & Casas, C. (2017). Impact Benefit Agreements - a Literature Review and Implication for Practice.

Francis, J., Beninger, S. S. A., & Robertson, D. A. F. (2017). Traditional knowledge transfer: Legal considerations & sustainable practices for MNCs. In Hamida, L. B., & Lejeune, C. (Eds.), Knowledge Transfer in Multinational Companies: Sharing Multiple Perspectives (pp. 118-148). Paris, France: L'Harmattan.