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June Francis

Professor, Marketing / Business and Society / Innovation and Entrepreneurship


Room: SGL 3755

Phone: 778.782.4096



B.Sc. (U.W.I.), LLB (BPP Law School),  M.B.A. (York), Ph.D. (Washington)



June Francis is an Associate Professor of Marketing and is the Co-Founder of The Co-Laboratorio project that works to strengthen cross-sector collaboration, learning and innovation — for more inclusive resilient solutions in governance, policies and industry practice.   She is also Director of the Institute for Diaspora Research and Engagement at SFU. The Institute's mandate is to  strengthen the  links between scholarly research, policy and practice related to multi-cultural and diaspora communities and their role in building innovative, sustainable and inclusive initiatives. June has won wards for both service and teaching excellence  winning the Beedie School of Business Canada Trust Teaching Award as well as the inaugural Beedie School of Business Service award in 2019. She is an advocate for equity, diversity and inclusion for racialized groups as well as the advancement of non-traditional intellectual property law related to community well-being and cultural and human rights through her research, consulting, the media and as a volunteer.

Dr. Francis has extensive experience in the private sector as an entrepreneur, with civil society on governance boards and as an academic. She is currently Chair of the board of Hogan's Alley Society whose mission is to advance the social, political, economic and cultural well-being of people of African Descent through the delivery of housing, built spaces and programming. She served on SFU's Board of Governors and on the Board of Directors of MOSAIC, a key immigrant and refugee settlement society among other board service.  She works with governments, industry and civil society, to advance diversity and inclusion in governance and economic opportunities, across a wide range of formal and informal sectors. Internationally, she has worked in China, Caribbean, South America, and Europe to strengthen governance and create inclusion for racialized minority groups. Originally from Jamaica, June has been recognized by the Province of British Columbia and the National Congress of Black Women as a Trailblazer. The City of Vancouver also recognized her for her contributions to education and to the City, and she is also the recipient of the 2021 Rosemary Brown Award for her exemplary work to bring equality for girls and women both nationally and intentionally and received the Service Award from the Beedie School of Business for her contributions to the community among other accolades.

June serves as an advisor on a range of racial equity initiatives including as a member of The Black North Initiative Education Committee, The International Decade of People of African Decent Steering Committee, The Canadian Privy Council Office Covid-19 External Advisory Committee on Communications, Advisor- City of Vancouver and BC Housing on Racial inclusion survey -Homeless Count , Advisor to the Vancouver Parks NEFC Redevelopment Design, Black Health Matters: Member of Advisory Committee, Covid-19 Social Impacts Network, Member of the Expert Advisory Committee,  Co-Founder of the Black Caucus, Simon Fraser University, Steering Committee, Wosk Centre for Dialogue, Equity Advisor to Certificate in Dialogue and Engagement on Diversity Issues and Task Force for  PDAC’s Guidance document on Diversity and Inclusion for explorers. CoLab and June's knowledge is frequently sought as leading voices on systemic racism, giving over 50 media appearances over the past year and numerous on-line seminars and teach-ins. 

Her research and academic writing focus on race, racism, diversity, inter-culturality, leadership and participatory engagement approaches with vulnerable and excluded groups. She specializes in negotiated agreement-making, governance and inclusive market-based enterprise to increase the value-added for non-traditional intellectual property and organizations – such as community ownership, geographical indicators and traditional knowledge and through business development for export-led strategies for information technology and high technology firms, small businesses and micro-enterprises.  She also has research interests in scientific research collaboration. Previous research includes evaluating the determinants of export success for information technology and high technology firms, issues affecting the role of cultural values stereotyping and inter-group relations in business activities.

Originally from Jamaica, June earned her BSc (first class Honours from the University of the West Indies) and later moved to Canada where she earned her MBA (Schulich School of Business, York University). June completed her PhD in the United States (University of Washington) later earning a LLB from the UK (BPP School of Law). She and her husband have also written a series of guidebooks about World EXPOs & national parks in the USA and produced a major multi-cultural event in Vancouver. June adores travel, basketball and Regage music. A former player with the Jamaican netball national squad, June has coached the BC netball team to the Canadian national tournament. She has three children and two adorable grandchildren.



Research Interests

Race and Racism. Market inequality, Cross sector Collaborations, Black Lives Matter, Geographical Indications, Intellectual Property law, Traditional knowledge, Poverty Alleaviation, Well-being in Extractive sectors, Scientific Research Collaboration, International marketing, negotiations/cross-cultural negotiations, exporting, small business development and government policies with respect to exporting.

Selected Publications

articles and reports

Francis, J. N. (2022). Rescuing marketing from its colonial roots: a decolonial anti-racist agenda. Journal of Consumer Marketing.

Francis, J. N., & Robertson, J. T. F. (2021). White spaces: how marketing actors (re)produce marketplace inequities for Black consumers. Journal of Marketing Management, 37(1-2), 84-116.

Francis, J. N. (2021). A Macromarketing Call to Action—Because Black Lives Matter! Journal of Macromarketing, 41(1), 132-145.

Beninger, S., & Francis, J. N. (2021). Resources for business resilience in a COVID-19 world: A community-centric approach. Business Horizons.

Beninger, S., & Francis, J. N. (2021). Collective market shaping by competitors and its contribution to market resilience. Journal of Business Research, 122, 293-303.

Francis, J., & Henriksson, K. (2020, September). Fostering Newcomer Economic Resilience - The Lessons of COVID-19. Canadian Diversity, 17(3), 28-33.

Francis, J., Henriksson, K., & Stewart Alonso, J. (2020). Collaborating for transformation: applying the Co-Laboratorio approach to bridge research, pedagogy and practice. Canadian Journal of Development Studies.

Francis, J., & Henriksson, K. (2020). Women Innovate! Lessons From the Co-Laboratorio Project for Achieving the SDGs. British Columbia Council for International Cooperation (BCCIC).

Henriksson, K., Francis, J., & Mendez Parra, C. (2018). Moving Towards Collaborative Governance - The Case of Valle de los Volcanes. Canadian International Resources and Development Institute.

Francis, J., Beninger, S. S. A., & Henriksson, K. (2018). Rakai Resources and Governance Innovation: Aiming to Become the Gold Standard in Mining to Become the Gold Standard in Mining. Canadian International Resources and Development Institute.

Henriksson, K., Francis, J., & Alonso, J. S. (2018). Women and Mining in Peru. Achieving Equity in Governance, Social Benefits and Economic Opportunities - Women in their own Voices. Canadian International Resources and Development Institute.

Francis, J., Gunton, T., Henriksson, K., Mlodzianowska, S., & Casas, C. (2018). Impact Benefit Agreements (IBAs/CBAs) - Challenges, Opportunities and Leading Practices - A Literature Review. Canadian International Resources and Development Institute.

Cascadden, M. M., Gunton, T., Francis, J., & Henriksson, K. (2018). Institutional Framework and Collaborative Governance - The Nunavut Case. Canadian International Resources and Development Institute.

Beninger, S. S. A., Francis, J., & Henriksson, K. (2018). Orko Kraft: Knitting a Successful Future for Women in Orcopampa, Peru. Canadian International Resources and Development Institute.

Henriksson, K., Hernandez, G., Francis, J., Markey, S., & McTavish, H. (2018). Defining Collaborative Governance - a Review. Canadian International Resources and Development Institute.

Ackah, B., Francis, J., & Walters, B. (2017). Visible Minorities in Governance Positions in Metro Vancouver. Publisher Unknown.

Beninger, S., & Francis, J. N. (2016). Appropriation of Community Knowledge: Towards an Understanding of the Potential Harm and Benefits. Journal of Macromarketing, 36(2), 183-197.

Francis, J., Beninger, C., & Beninger, S. S. A. (2015). Traditional Knowledge as a Genetic Resource: Protections for Sustainable Development in Africa. South African Journal for Environmental Law and Policy, 2.

Francis, J., & Hyman, R. (2013). The impact of geographical indications on the economic, cultural, social, and environmental pillars of sustainability: The case of Jamaican Blue Mountain Coffee. International Journal of Social Sustainability in Economic, Social and Cultural Context, 8(3), 1-13.

Francis, J. N., & Mauser, G. A. (2011). Collateral damage: The 'War on Drugs', and the Latin America and Caribbean region: Policy recommendations for the Obama administration. Policy Studies, 32(2), 159-177.

Soyez, K., Francis, J., & Smirnova, M. M. (2011). How individual, product and situational determinants affect the intention to buy and organic food buying behavior: A cross-national comparison in five nations. Der Markt: International Journal of Marketing, 51(1), 27-35.

Francis, J., & Collins-Dodd, C. (2004). Impact of export promotion programs on firm competencies, strategies and performance: The case of Canadian high-technology SMEs. International Marketing Review, 21(4-5), 474-495.

Francis, J. N., Lam, J. P., & Walls, J. (2002). Executive insights: The impact of linguistic differences on international brand name standardization: A comparison of English and Chinese brand names of Fortune-500 companies. Journal of International Marketing, 10(1), 98-116.

Pornpitakpan, C., & Francis, J. N. (2000). The effect of cultural differences, source expertise, and argument strength on persuasion: An experiment with Canadians and Thais. Journal of International Consumer Marketing, 13(1), 77-101.

Francis, J., & Collins-Dodd, C. (2000). The impact of firms' export orientation on the export performance of high-tech small and medium-sized enterprises. Journal of International Marketing, 8(3), 84-103.

Tse, D. K., Francis, J., & Walls, J. (1994). Cultural Differences in Conducting Intra- and Inter-Cultural Negotiations: A Sino-Canadian Comparison. Journal of International Business Studies, 25(3), 537-555.

Francis, J. N. (1991). When in Rome? The Effects of Cultural Adaptation on Intercultural Business Negotiations. Journal of International Business Studies, 22(3), 403-428.

books chapters and monographs

Francis, J., Henriksson, K., Gunton, T., Mlodzianowska, S., & Casas, C. (2017). Impact Benefit Agreements - a Literature Review and Implication for Practice. Impact Benefit Agreements - a Literature Review and Implication for Practice. Canadian International Resources and Development Institute.

Francis, J., Beninger, S. S. A., & Robertson, D. A. F. (2017). Traditional knowledge transfer: Legal considerations & sustainable practices for MNCs. In Hamida, L. B., & Lejeune, C. (Eds.), Knowledge Transfer in Multinational Companies: Sharing Multiple Perspectives (pp. 118-148). L'Harmattan.

Related Teaching Material

Beninger, S. S. A., & Francis, J. (2015). Paul Frank and Native American stereotypes: A case of misappropriation. Case ID:Ivey ID: 9B14A063..